Picart Petcare
Spanish family-run pet food manufacturer producing natural dog and cat food since 1953.
Last updated September 29, 2026
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Overview
Picart Petcare is a Spanish manufacturer of dog and cat food that traces its origins to 1953, when the company was founded as a family business dedicated to animal nutrition. Over more than seven decades it has grown into one of the leading pet food producers in Spain, combining a long family heritage with a modern, technology-equipped production plant. The company positions itself around natural, locally sourced nutrition: it states that its meats come from the same processing halls used for human-consumption meat, and that its cereals are sourced from local growers who have worked with Picart for generations. All recipes are formulated by veterinarians and nutrition experts, and the company says it avoids artificial preservatives, colorings, genetically modified ingredients and flavorings. Picart's product range covers both dogs and cats, marketed under the playful "Guau" (woof) and "Miau" (meow) framing on its website. The company emphasizes proximity sourcing, traceability and functional benefits, and describes its production facility as one of the most advanced in its sector, designed to prevent cross-contamination and to maximize raw-material traceability. Its stated mission is to feed companion animals while supporting their health and wellbeing, with a commitment to quality, innovation and sustainability. As a brand, Picart Petcare operates primarily in the Spanish market and also serves international markets through exports, presenting itself as a family legacy of dedication to animal welfare. It remains a privately held company. Its communications stress the emotional bond between owners and pets — "the food that feeds friendship" — alongside technical claims about veterinary formulation and controlled production. The brand is registered as a company entity in public knowledge bases such as Wikidata.
History
Picart Petcare was founded in 1953 as a family business devoted to the nutrition and wellbeing of animals. According to the company's own account, it has been "more than a company that manufactures animal food" and instead represents a family legacy of dedication to animal welfare. From its base in Spain, it developed over the following decades into one of the country's principal animal feed manufacturers, specializing in food for dogs and cats. The company's history is framed around continuity of family ownership and craft: it states that its cereals come from local producers who have worked with Picart for several generations, and that its meats are sourced from the same processing halls as meat destined for human consumption. This proximity-sourcing model is presented as central to both product quality and the company's identity. In the modern era, Picart has invested in a production plant described as one of the most advanced in the sector, equipped with state-of-the-art machinery and designed to prevent cross-contamination and ensure maximum traceability of raw materials. The company says all products are formulated by veterinarians using natural ingredients, without artificial preservatives, colorings, genetically modified ingredients or flavorings, and that its expert team supervises the entire production process from raw-material selection to final packaging. Today Picart markets recipes for both dogs and cats, presents itself as a leading Spanish pet food manufacturer, and states that its products reach multiple countries through export. Its brand messaging combines the emotional theme of the human–animal bond ("the food that feeds friendship") with technical claims about naturalness, veterinary formulation, innovation and sustainability.
- 1953
Picart is founded as a family business dedicated to animal nutrition.
Picart grows into one of the leading animal feed manufacturers in Spain.
Company invests in a modern production plant with advanced technology for traceability and contamination prevention.
Picart markets dog and cat food recipes and exports to multiple countries.
Products and positioning
Natural, locally sourced, veterinarian-formulated pet food with strong quality and traceability claims.
Dog food recipes
Natural dog food formulated by veterinarians.
Cat food recipes
Natural cat food formulated by veterinarians.
Sources3 sources
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