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PIC Latinoamérica (Chile)

PIC Latinoamérica (Chile) is the Latin American arm of PIC, the swine genetics division of Genus PLC, supplying pig breeding stock and technical support to producers across the region.

Last updated September 27, 2026

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Overview

PIC Latinoamérica (Chile) is the Latin American regional operation of PIC (Pig Improvement Company), the swine genetics division of the British company Genus PLC. Based in Huechuraba, Chile, the unit serves pig producers across Latin America with breeding stock, genetic improvement programs and technical support. Its stated mission is to make its customers the most successful pork producers in the world, an ambition it pursues by investing in better pigs and improving them every day. The organization's philosophy is captured in the phrase "Never stop improving." PIC applies science and economics to breeding, combining advanced science with a practical understanding of pig biology and producer needs. It selects commercially relevant traits that meet market demands and invests in population size, differentiated germplasm, better data capture and improved algorithms to accelerate genetic gain. These improvements are applied across multiple pure lines to develop products tailored to different production systems and breeding objectives. PIC Latinoamérica markets a portfolio of terminal sires and maternal lines. Flagship products include the PIC 800 terminal sire, marketed for robust, high-performing pigs with industry-leading growth rate, feed efficiency and robustness; the PIC Camborough, a robust and efficient sow with fewer non-productive days; the PIC 337, described as the world's leading and best-selling sire, known for maximizing value; and the PIC 410, a terminal sire producing exceptional primary cut yield and carcass value. Products are selected on total economic value, with the aim of contributing to the pork production chain. Beyond genetics, PIC offers technical support combining strategies and tactics adapted to customer needs, and provides resources such as tools, guides and articles from its technical team. Producers gain access to a global team of experts who help them maximize the value of their business. The Latin American operation covers markets including Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru and Venezuela, alongside PIC's operations in North America, Europe, Africa, Asia and Oceania. PIC is the swine division of Genus PLC, a British company whose mission is to advance animal genetic improvement to help feed the world. Genus seeks to provide beef, dairy and pig producers with superior genetics that enable the production of animal protein. As part of this group, PIC Latinoamérica (Chile) operates as a subsidiary within a global animal genetics enterprise.

History

PIC (Pig Improvement Company) has been built over more than 60 years under the commitment of "Never stop improving," according to the company's own account. The Latin American operation, PIC Latinoamérica, extends this global swine genetics business into the region, with a Chilean entity based in Huechuraba. PIC is the swine division of Genus PLC, a British company with the mission of advancing animal genetic improvement to help feed the world. Genus seeks to provide beef, dairy and pig producers with superior genetics that enable the production of animal protein. Within this group structure, PIC Latinoamérica (Chile) operates as a regional subsidiary serving Latin American markets. The company's approach to genetic improvement combines science and economics. PIC improves pig performance by combining advanced science with a practical understanding of pig biology and producer needs. It selects traits that are commercially relevant to producers and that satisfy market demands, and focuses on discovering or developing technologies expected to accelerate the rate of genetic gain. It invests continuously in genetic improvement tools, population size, differentiated germplasm, better data capture and algorithms to improve selection accuracy. These improvements are applied to multiple pure lines to develop specific products suited to different production systems and breeding objectives, with supply continuously adjusted to market demand. PIC Latinoamérica's product portfolio includes terminal sires and maternal lines such as the PIC 800, PIC Camborough, PIC 337 and PIC 410. The PIC 800 is presented as delivering economic and quality advantages across the pork supply chain, with robust, high-performing pigs and industry-leading growth rate, feed efficiency and robustness. The PIC Camborough is described as a more robust and more efficient sow with fewer non-productive days. The PIC 337 is described as the world's leading and best-selling sire, known for maximizing value. The PIC 410 is a terminal sire producing exceptional primary cut yield and carcass value. Alongside genetics, PIC provides technical support combining strategies and tactics adapted to customer needs, and offers resources including tools, guides and articles from its technical team. Producers have access to a global team of experts supporting them to maximize the value of their business. The Latin American operation lists markets including Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru and Venezuela, part of a global footprint that also spans North America, Europe, Africa, Asia and Oceania.

  • PIC has operated for more than 60 years under the commitment of "Never stop improving," according to the company.

  • PIC Latinoamérica (Chile) is based in Huechuraba, Chile, serving Latin American markets.

Products and positioning

Premium swine genetics and technical support focused on total economic value for the pork value chain.

  • PIC 800

    Terminal sire marketed for robust, high-performing pigs with industry-leading growth rate, feed efficiency and robustness, delivering economic and quality advantages across the pork supply chain.

  • PIC Camborough

    A more robust and more efficient sow with fewer non-productive days than conventional sows.

  • PIC 337

    Described as the world's leading and best-selling sire, known for maximizing value.

  • PIC 410

    Terminal sire producing exceptional primary cut yield and carcass value.

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