Phonak

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Phonak AU is the official brand page for Phonak hearing aids in Australia.

Last updated October 6, 2026

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Overview

Phonak is a Swiss hearing-care brand operated by Sonova Holding AG, one of the world’s major hearing-health companies. Its business focuses on hearing aids and connected communication technologies intended to help people with hearing loss participate more fully in conversations, education, work, entertainment, and everyday life. The brand serves a broad range of users, from children and adults with mild-to-profound hearing loss to people seeking solutions for single-sided deafness or difficult listening environments. The brand’s history reaches back to 1947, when the business that later became Phonak was established in Switzerland. Its development has followed the wider evolution of hearing technology: from conventional analogue devices to digitally programmable hearing aids, miniature behind-the-ear products, rechargeable systems, direct wireless connectivity, and increasingly software-supported care. Phonak became part of Sonova’s portfolio and today operates as one of the group’s principal hearing-instrument brands alongside other businesses serving audiology and hearing care. Phonak’s product architecture includes hearing aids in several form factors, including receiver-in-canal, behind-the-ear, in-the-ear, and pediatric designs. Product families have included Audéo, Naída, Bolero, Virto, Sky, Lyric, and Paradise. The brand has also marketed rechargeable hearing aids and models designed for users with severe-to-profound hearing loss. In addition to the devices themselves, Phonak provides fitting, control, connectivity, and communication accessories intended to improve speech understanding in noise and at a distance. A distinctive part of Phonak’s offering is Roger, a family of wireless microphone and receiver systems. Roger products are designed to transmit a speaker’s voice directly to compatible hearing aids or other receiving equipment, supporting use in classrooms, workplaces, meetings, and other noisy or reverberant settings. This gives Phonak a presence beyond the conventional hearing-aid category and links its consumer products with education and professional communication applications. Phonak has positioned itself around audiological performance, connectivity, inclusion, and the practical needs of users in real-world listening situations. Its technologies have included Bluetooth-enabled hearing aids, smartphone and television connectivity, rechargeable platforms, tinnitus-support features, remote-control applications, and specialized pediatric and power-hearing solutions. Product availability and naming can vary by market and by regulatory approval. The brand is distributed internationally through hearing-care professionals, audiology clinics, independent providers, and Sonova-related channels. Because Phonak is a brand rather than a separately listed corporation, its financial performance is generally reported within Sonova’s group disclosures rather than as a standalone public company. Its current identity is therefore closely connected to Sonova’s research, manufacturing, distribution, and hearing-care strategy.

History

Phonak’s roots extend to 1947 in Switzerland, when its predecessor hearing-technology business was established. The company developed during a period in which hearing instruments were moving from relatively large, manually adjusted devices toward smaller and more precisely fitted products. Over subsequent decades, the business became associated with the development and commercialization of hearing aids for different degrees and types of hearing loss. The introduction of digital signal processing transformed the hearing-aid industry and became a major phase in Phonak’s development. Digital platforms made it possible to apply more sophisticated approaches to feedback management, noise reduction, directional microphones, programmability, and adaptation to changing acoustic conditions. Phonak built product families for adults, children, users with severe-to-profound hearing loss, and people who needed specialized or discreet form factors. Phonak later became part of Sonova Holding AG. Under Sonova, the brand was integrated into a broader hearing-care group with capabilities spanning hearing instruments, audiological services, wireless communication, and related technologies. Phonak remained a principal consumer-facing hearing-aid brand while benefiting from group-level research, manufacturing, distribution, and international market access. The brand broadened its scope beyond the hearing aid itself through wireless accessories and communication systems. The Roger portfolio, developed for challenging listening environments, uses wireless transmission to send a speaker’s voice to compatible receiving devices. Its applications include classrooms, workplaces, meetings, and other locations where distance, noise, or reverberation can make speech difficult to understand. This helped establish Phonak in educational and professional hearing-support contexts as well as in traditional clinical audiology. During the 2010s and 2020s, Phonak’s product development increasingly emphasized miniaturization, rechargeable batteries, Bluetooth connectivity, smartphone control, television streaming, remote support, and software-enabled personalization. Product families such as Audéo, Paradise, Naída, Sky, Virto, and Lyric addressed different combinations of hearing loss, lifestyle, age, discretion, power, and connectivity requirements. The brand also continued to develop pediatric solutions and devices for people with more complex hearing needs. Phonak’s current position is that of an international hearing-solutions brand within Sonova rather than a separately incorporated public issuer. Its products are generally supplied through hearing-care professionals and audiology channels, with market-specific product names, configurations, and regulatory availability. Sonova’s corporate reporting provides the principal public financial context for the business, while Phonak’s own market identity is expressed through hearing aids, wireless communication systems, accessories, and associated digital services.

2022
Phonak launches Audéo Lumity
[6]Phonak launches Audéo Lumitysonova.com
Audéo Lumity was introduced as a new generation of connected hearing aids with an emphasis on speech understanding.
2020
Phonak launches Paradise platform
[4]Phonak official websitephonak.com
The Paradise generation built on connected hearing, speech-understanding features, and wireless audio capabilities.
2019
Phonak launches Marvel platform
[4]Phonak official websitephonak.com
The Marvel generation emphasized direct connectivity, rechargeable options, and access to streamed audio and phone calls.
2016
Phonak launches Virto B
[4]Phonak official websitephonak.com
The Virto Belong family extended Phonak’s in-the-ear and individualized hearing-aid offering.
2010
Roger wireless communication technology introduced
[5]Phonak Roger wireless communication systemsphonak.com
Phonak expanded its communication offering with Roger wireless microphone and receiver technology for challenging listening environments.
2007
Sonova adopts the Phonak brand within its hearing-care portfolio
[1]Sonova: Company historysonova.com
Following Sonova’s corporate development, Phonak operated as a principal brand in the group’s hearing-instrument business.
1947
Swiss predecessor business established
[1]Sonova: Company historysonova.com
The business that developed into Phonak was established in Switzerland, beginning the brand’s long history in hearing technology.

Products and positioning

A premium, innovation-led hearing-care brand combining hearing aids with wireless connectivity, speech-understanding technologies, rechargeable platforms, and specialized solutions for pediatric, severe-to-profound, and challenging listening needs.

Receiver-in-canal hearing aids
Phonak Audéo
Audéo is Phonak’s major receiver-in-canal family for adults. Depending on the generation and market, products in the line have combined discreet form factors with rechargeable batteries, Bluetooth connectivity, smartphone control, streamed audio, and features intended to improve speech audibility in noise. Audéo has served as a central platform for Phonak’s Marvel, Paradise, Lumity, and later product generations.
Connected hearing aids · 2020
Phonak Paradise
Paradise is a Phonak hearing-aid platform built around connected hearing and speech-understanding features. The family includes configurations designed for different degrees of hearing loss and supports wireless links to phones, televisions, and other audio sources. Its positioning combined conventional hearing support with direct streaming and app-based control, making it a significant step in Phonak’s connected-device strategy.
Wireless communication system · 2010
Phonak Roger
Roger is a family of wireless microphones, transmitters, receivers, and related accessories designed to improve speech access when distance, background noise, or reverberation is a problem. Systems can be used with hearing aids and other receiving equipment in classrooms, workplaces, meetings, and family settings. Roger extends Phonak’s business from personal hearing aids into assistive communication and educational hearing support.
Power hearing aids
Phonak Naída
Naída is a power-oriented family intended for people with severe-to-profound hearing loss. Products in the family have been offered in behind-the-ear configurations and have incorporated high-output amplification, feedback management, wireless connectivity, and compatibility with Phonak accessories. The line addresses users who require more acoustic power than many conventional receiver-in-canal products provide.
Pediatric hearing aids
Phonak Sky
Sky is Phonak’s pediatric hearing-aid family. It is designed for children’s changing listening environments and practical requirements, including classroom communication, durability, remote microphone use, and connectivity with selected accessories. The family supports early access to speech and language and is typically fitted through pediatric audiology and hearing-care services.
Extended-wear hearing aids
Phonak Lyric
Lyric is an extended-wear hearing-aid concept designed to be placed deep in the ear canal by a trained hearing professional and worn continuously for an extended period. Its small, in-canal format emphasizes discretion and convenience, while its service model differs from that of conventional reusable hearing aids. Availability depends on market, provider, and regulatory conditions.

Brand decisions

2022
Launch of Audéo LumityGeneration change
Background
Speech understanding in complex listening environments remained a central consumer and clinical requirement.
Action taken
Phonak introduced Audéo Lumity as a new Audéo generation focused on speech understanding and connected hearing.
Aftermath
The launch continued Phonak’s regular platform-generation cycle and maintained Audéo as a core adult product family.
Source
2020
Launch of the Paradise hearing-aid platformGeneration change
Background
Phonak sought to continue improving speech understanding while maintaining wireless connectivity and consumer-friendly controls.
Action taken
The brand launched Paradise as a new connected hearing-aid generation with updated processing, connectivity, and personalization features.
Aftermath
Paradise became one of the brand’s principal adult hearing platforms and reinforced Phonak’s premium connected-hearing positioning.
Source
2019
Transition to the Marvel connected platformGeneration change
Background
Smartphone use, wireless audio, and demand for rechargeable products were becoming increasingly important in hearing-aid purchasing and fitting decisions.
Action taken
Phonak introduced the Marvel generation with direct connectivity and features for streamed calls and audio, alongside rechargeable configurations in the portfolio.
Aftermath
Connected hearing became a more prominent part of Phonak’s mainstream product proposition.
Source
2010
Expansion into Roger wireless communicationProduct launch
Background
Hearing-aid users can experience particular difficulty understanding speech in noise, at a distance, or in reverberant spaces such as classrooms.
Action taken
Phonak developed and commercialized the Roger family of wireless microphones and receivers to transmit a speaker’s voice to compatible hearing equipment.
Aftermath
The move broadened Phonak’s offering into education, workplace communication, and assistive listening applications in addition to hearing aids.
Source

Recent events

2022
Sonova introduces Phonak Audéo Lumity platform[6]Phonak launches Audéo Lumitysonova.com
Product launch · Product generation
Sonova launched the Phonak Audéo Lumity hearing-aid platform, presenting it as a new generation focused on speech understanding and connected hearing.
2020
Phonak expands rechargeable hearing-aid and connectivity portfolio[4]Phonak official websitephonak.com
Product launch · Product generation
Phonak continued expanding rechargeable hearing aids and direct wireless connectivity through its Paradise-era product portfolio.
Sonova reports Phonak within group hearing-instruments performance[3]Sonova: Financial resultssonova.com
Other
Sonova’s annual and interim reporting presents the group’s hearing-instrument business, which includes Phonak, rather than publishing Phonak as an independently listed company.

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