Phoenix Beverages
A Mauritian beverage producer and brewer best known for Phoenix Beer.
Last updated August 26, 2026
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Overview
Phoenix Beverages is a Mauritian beverage company and the country's largest brewery. Its best-known product is Phoenix Beer, a golden lager introduced in 1963 and distributed widely across Mauritius. The company also produces and distributes carbonated soft drinks, bottled water, juices, teas, wines, spirits and other alcoholic beverages, while manufacturing or bottling selected international brands under licensing and commercial agreements. The business traces its origins to Phoenix Camp Minerals Limited, incorporated in 1931 to produce sparkling aerated water. Its activities expanded through a 1953 bottling agreement with Coca-Cola and the creation of Mauritius Breweries Ltd in 1960. The brewery was inaugurated in 1963, the same year Phoenix Beer was launched. Mauritius Breweries subsequently built a portfolio that included lager, stout, malt beverages and soft drinks, including products associated with Coca-Cola and Guinness. In 1993, Mauritius Breweries became a listed company on the Stock Exchange of Mauritius. The corporate identity changed substantially in the 2000s. Mauritius Breweries was renamed Phoenix Beverages Ltd in 2003, and Phoenix Beverages Ltd merged with Phoenix Camp Minerals in 2008. The combined company continued to broaden its beverage portfolio through acquisitions, licensing arrangements and new production facilities. It acquired the Eski soft-drink business in 2014, entered wine bottling around the same period, signed a bottling agreement with Schweppes International for Orangina in 2015, and acquired Réunion-based Edena SA in 2016. Edena Boissons became part of the group's regional manufacturing footprint. Phoenix Beer remains the company's signature offering. The brand is generally presented as a 5% alcohol-by-volume lager and is sold in bottles, cans and draught formats. The group also produces or distributes stronger lager products such as Blue Marlin and Phoenix Special Brew, and brews Guinness Foreign Extra Stout under licence. Its non-alcoholic portfolio has included sparkling water, table water, carbonated soft drinks, juices, tea and fruit-based beverages. Product development has included Phoenix Fresh, Gister Premium, Fuze Tea, 5Alive Pulpy, a relaunch of Cidona, Phoenix Panaché and Manawa craft beer. The company operates several facilities in Mauritius, including a brewery, a carbonated soft-drinks plant and a still-beverages plant. It also has production activity in Réunion Island through Edena Boissons. In 2022, Phoenix Beverages established the Manawa Craft Brewery Plant in Phoenix, adding a dedicated craft-brewing capability to its established industrial brewing operations. The group has also pursued sustainability initiatives, including the PhoenixEarth Initiative, glass recycling through Mauritius Glass Gallery and measures intended to reduce its carbon footprint through greater use of green energy. Phoenix Beverages has expanded beyond Mauritius through regional investments and partnerships. The reference material identifies a 2024 investment in Kenya-based African Originals and a 2025 acquisition of a majority stake in Seychelles Breweries. These moves indicate a strategy of developing a broader Indian Ocean and African beverage platform rather than remaining solely a Mauritius-focused brewer. The company is also associated with public-facing cultural and place-making projects in Phoenix, including the replacement of the former Millennium Pillar sculpture with the Statue of RenaiSenses in 2022. Overall, Phoenix Beverages combines a nationally prominent beer brand with a diversified beverage manufacturing, bottling and distribution business.
History
Phoenix Beverages began in 1931 as Phoenix Camp Minerals Limited, a business associated with sparkling aerated water. Its early development was connected to the expansion of branded beverage bottling in Mauritius. In 1953, the company signed a bottling agreement with Coca-Cola, creating an important foundation for its non-alcoholic beverage activities. A separate brewing platform emerged in 1960 with the creation of Mauritius Breweries Ltd. The brewery was inaugurated in 1963, and Phoenix Beer was launched on 26 August of that year. The original brewery was designed to produce approximately 35,000 hectolitres annually and produced about 30,000 hectolitres in its first year. Phoenix Beer was initially distributed in small and standard bottle formats and later developed into a widely distributed lager sold in bottles, cans and draught form. During the 1960s and 1970s, the beverage portfolio expanded substantially. Stella Pils was introduced in 1964, Sprite in 1965 and Guinness stout in 1975. Crystal table water followed in 1976, while Pearona was introduced in 1979. The company later added Diet Coke, Blue Marlin, Appletiser and Malta Guinness. Mauritius Breweries became a public company listed on the Stock Exchange of Mauritius in 1993. The corporate structure was reshaped during the 2000s. Mauritius Breweries Ltd changed its name to Phoenix Beverages Ltd in 2003. In 2008, Phoenix Beverages Ltd merged with Phoenix Camp Minerals, bringing the brewing and soft-drink heritage businesses together under a more unified corporate identity. The enlarged group continued to develop through acquisitions, brand additions and licensing relationships. In 2014, Phoenix Beverages acquired the Eski soft-drink company and began wine bottling operations. In 2015, it signed a bottling agreement with Schweppes International for Orangina. The following year, it acquired Edena SA, a company incorporated in Réunion Island. Edena Boissons became part of the group's production network, giving Phoenix Beverages a manufacturing foothold outside Mauritius. The wine and spirits business was renamed PhoenixBev Wines & Spirits in 2021. Product development continued across both alcoholic and non-alcoholic categories. Phoenix Special Brew and Phoenix Fresh were added to the beer range, while later launches included Gister Premium, Fuze Tea, 5Alive Pulpy, Manawa craft beer and Phoenix Panaché. The company also relaunched Cidona and introduced a five-litre Phoenix Beer keg. In 2023, Salitos was added to the portfolio. Sustainability and industrial development became more visible parts of the group's strategy in the 2020s. The PhoenixEarth Initiative was launched in 2021. In 2022, the company established the Manawa Craft Brewery Plant in Phoenix and began measures aimed at reducing its carbon footprint, including a shift toward green energy. Its earlier creation of Mauritius Glass Gallery in 1991 also reflected an effort to recycle glass waste. Phoenix Beverages has maintained a strong connection with the Phoenix area. A large sculpture known as the Millennium Pillar was erected at a Vacoas-Phoenix roundabout in 1999, partly commemorating the municipality's history and the transition to the year 2000. After the earlier sculpture was removed, the Statue of RenaiSenses was created and installed in 2022 using salvaged metals and spare parts from old Phoenix Beverages bottling lines, with support from the group's welding team and external artistic and engineering collaborators. The company has increasingly pursued regional growth. The reference material records an investment in African Originals in Kenya in 2024 and the acquisition of a majority stake in Seychelles Breweries in 2025. These transactions extended Phoenix Beverages' geographic reach and reinforced its position as an Indian Ocean beverage group. Its present business therefore combines Mauritius-based brewing, soft-drink and still-beverage production with licensed international brands, regional operations and investments in neighboring African and island markets.
- 2025
Seychelles Breweries acquisition
[1]Phoenix Beverages acquires a majority stake in Seychelles Breweries.
- 2024
Investment in African Originals
[1]Phoenix Beverages invests in the Kenya-incorporated African Originals.
- 2022
Manawa Craft Brewery Plant opens
[1]A dedicated craft-brewing facility is established in Phoenix.
- 2021
PhoenixEarth Initiative
[1]Phoenix Beverages launches the PhoenixEarth sustainability initiative.
- 2016
Edena acquisition
[1]The company acquires Réunion-based Edena SA.
- 2014
Eski acquisition and wine bottling
[1]Phoenix Beverages acquires Eski and begins wine bottling operations.
- 2008
Phoenix Beverages merges with Phoenix Camp Minerals
[1]The brewing company and the original soft-drink business are combined.
- 2003
Mauritius Breweries adopts the Phoenix Beverages name
[1]Mauritius Breweries Ltd changes its name to Phoenix Beverages Ltd.
- 1993
Listing on the Stock Exchange of Mauritius
[1]Mauritius Breweries becomes listed on the Stock Exchange of Mauritius.
- 1991
Mauritius Glass Gallery is established
[1]The company creates a glass-recycling business to process beverage-container waste.
Products and positioning
A leading Mauritian beverage producer built around a nationally prominent lager brand, with a diversified portfolio spanning alcoholic and non-alcoholic drinks and an expanding regional presence.
Lager beer · 1963
Phoenix Beer
Phoenix Beer is the company's signature lager and one of Mauritius's best-known beverage brands. It was launched in 1963 and is generally described as a golden lager with an alcohol content of 5% by volume. The product has been sold in multiple bottle sizes, cans and draught formats, serving retail, hospitality and resort channels. Its name is associated with the Phoenix locality and the historical Phoenix Sugar Estate.
Strong lager · 2005
Phoenix Special Brew
Phoenix Special Brew is a stronger lager-style beer in the Phoenix portfolio. It extends the core Phoenix brewing identity into a more robust beer proposition and forms part of the company's range alongside standard Phoenix Beer and other specialty lagers.
Strong lager · 1989
Blue Marlin
Blue Marlin is a strong lager-style beer produced by Phoenix Beverages. It is one of the company's established beer extensions beyond the flagship Phoenix Beer brand.
Craft beer · 2022
Manawa
Manawa is a craft-beer offering supported by a dedicated craft brewery plant established by Phoenix Beverages in Phoenix in 2022. The brand represents the group's move into smaller-scale and more differentiated brewing alongside its industrial lager operations.
Stout
Guinness Foreign Extra Stout
Phoenix Beverages brews Guinness Foreign Extra Stout under licence. The product reflects the company's longstanding relationship with Guinness and its role as a local producer and distributor of international beverage brands.
Soft drinks · 1931
Carbonated soft drinks
The company's carbonated soft-drink portfolio developed from its original sparkling-water activities and Coca-Cola bottling relationship. Historical products associated with the business include Fanta, Sprite, Diet Coke, Pearona, Appletiser and Eski.
Bottled water · 1976
Crystal
Crystal is the company's table-water brand, introduced as part of the expansion of its still-beverage portfolio. It complements Phoenix Beverages' beer, soft-drink and juice activities.
Tea beverage · 2017
Fuze Tea
Fuze Tea is a ready-to-drink tea product introduced into the company's non-alcoholic beverage portfolio. Its launch broadened Phoenix Beverages' presence in chilled and packaged refreshment categories.
Juice beverage · 2017
5Alive Pulpy
5Alive Pulpy is a fruit-based beverage added to Phoenix Beverages' juice and soft-drink portfolio. It reflects the group's use of brand partnerships and portfolio expansion to cover multiple non-alcoholic consumption occasions.
Marketing campaigns
- 2021PhoenixEarth Initiative
Mauritius
Phoenix Beverages introduced the PhoenixEarth Initiative as a sustainability program connected with environmental responsibility and the reduction of the group's operational footprint.
Outcome. The initiative was followed by measures to reduce carbon emissions and increase the use of green energy.
Brand decisions
2025
Acquisition of Seychelles BreweriesM&ABackground
Phoenix Beverages pursued stronger regional scale in the Indian Ocean beverage sector.
Action taken
The company acquired a majority stake in Seychelles Breweries Ltd.
Aftermath
The transaction strengthened Phoenix Beverages' regional brewing and distribution footprint.
2024
Investment in African OriginalsM&ABackground
Phoenix Beverages continued its regional diversification strategy in African beverage markets.
Action taken
The company acquired a minority interest in Kenya-incorporated African Originals.
Aftermath
The investment broadened the group's exposure to beverage activity outside the Indian Ocean island markets.
2022
Expansion into craft brewingStrategyBackground
The company aimed to complement its established industrial brewery with a more specialized brewing capability.
Action taken
Phoenix Beverages established the Manawa Craft Brewery Plant in Phoenix.
Aftermath
The group added craft beer production and launched Manawa as a craft-oriented offering.
2016
Acquisition of Edena SAM&ABackground
Phoenix Beverages pursued regional expansion beyond Mauritius.
Action taken
The company acquired Edena SA, incorporated in Réunion Island.
Aftermath
Edena Boissons became part of the group's regional production footprint.
2014
Acquisition of EskiM&ABackground
Phoenix Beverages sought to expand its soft-drink portfolio and manufacturing scope.
Action taken
The company acquired the Eski soft-drink company.
Aftermath
The acquisition added another soft-drink brand to the group's Mauritian beverage platform.
Sources1 sources
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