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Phiten

Phiten Co., Ltd. is a Japanese company based in Kyoto that manufactures and sells cosmetics, quasi-drugs, medical devices, sports-related goods, health foods and health accessories.

Last updated September 15, 2026

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Overview

Phiten Co., Ltd. (ファイテン株式会社) is a Japanese company headquartered in Nakagyo-ku, Kyoto. According to its company profile, it was established on October 4, 1983, has capital of 30 million yen, and is represented by Hiroyoshi Hirata. Its stated business includes the manufacture and sale of cosmetics, quasi-drugs and medical devices, as well as sports-related goods, health foods and health goods. The company operates Phiten Shops in Japan and overseas, Phiten IP Salons, a beauty salon and a recovery base, and lists PHITEN KOREA CO.,LTD. as an affiliated company.

History

Phiten Co., Ltd. was established on October 4, 1983 (Showa 58). The company's official history content, presented by Representative Director Hiroyoshi Hirata, describes the origins of Phiten's proprietary technology and product history, including episodes about titanium dissolving in water, Phiten's debut in the sports world, its first contract in Japanese professional baseball with Hanshin Tigers player Kanemoto, its encounter with top female marathon athlete Naoko Takahashi, the path of the RAKUWA Neck to Major League Baseball, an encounter with former Kyoto Prefectural University of Medicine president Toshikazu Yoshikawa, the expanding possibilities of Aqua Titanium, and Phiten Shops and IP Salons. The company states that since its founding it has focused on the human body's natural healing power, and that by providing Phiten technology and products through dedicated research and development it has gained broad support.

Products and positioning

Phiten states that its raison d'être is to support people's physical health, and that since its founding it has focused on the human body's natural healing power.

  • RAKUWA Neck

  • Metax Lotion / Metax Cream

  • Power Tape

  • Nano Metax Coating

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