Pfaff
German sewing-technology brand founded in 1862 and now associated with industrial sewing systems owned by SGSB Co. Ltd.
Last updated August 21, 2026
Overview
Pfaff is a German sewing-machine and sewing-technology brand founded in Kaiserslautern in 1862 by instrument maker Georg Michael Pfaff. The company began with a handmade machine designed to sew leather for shoemaking, establishing an early connection with industrial production rather than limiting itself to household sewing. Over time, Pfaff developed into a major manufacturer serving both domestic and industrial users, and its name became associated with German engineering, precision manufacturing, and specialized sewing equipment. The business expanded during the late nineteenth and early twentieth centuries. In 1885, Georg Michael Pfaff opened a sewing-machine shop in London, giving the company an early international presence. The Kaiserslautern factory was enlarged and modernized as demand grew. After the founder died in 1893, his second son, Georg Pfaff, assumed management and continued the expansion. The family retained control through several leadership transitions. Lina Pfaff, the founder's granddaughter, took over the company in 1917 after the death of her brother Georg and managed it during a period in which the business developed a broader global reach. She later retired in 1926, when her nephew Karl Pfaff assumed responsibility. Pfaff reached a notable production milestone in 1910, when it manufactured its one-millionth machine. This scale reflected the brand's established position in the sewing-machine industry and its ability to serve a growing international market. Its product heritage includes household sewing machines as well as industrial machines used for demanding applications such as leatherwork, footwear, apparel, and other sewn products. The industrial side of the business became particularly important to the brand's later identity. Ownership changed substantially at the end of the twentieth century. Husqvarna Viking acquired Pfaff in 1999. In 2006, Kohlberg & Company, the American equity firm that owned Singer, acquired the Swedish VSM Group, which owned both Husqvarna Viking and Pfaff. That transaction brought the brands together under SVP Worldwide. In March 2013, ShangGong (Europe) Holding Corp. GmbH, the German holding company of SGSB Group Co. Ltd., acquired all shares of PFAFF Industriesysteme und Maschinen AG. Under its current ownership structure, Pfaff is principally identified with industrial sewing systems and machinery. The brand's present positioning is that of an engineering-led supplier of professional sewing technology, with capabilities centered on industrial equipment rather than the broad consumer identity it historically held. Its long operating history, specialized machinery heritage, and international distribution remain central to its brand profile. Pfaff should be distinguished from unrelated businesses or products that use similar names; the subject described here is the German sewing-machine manufacturer and its industrial sewing business.
History
Pfaff's history began in 1862 in Kaiserslautern, Germany, where instrument maker Georg Michael Pfaff built the company's first sewing machine. The machine was handmade and intended for sewing leather in shoemaking, an application that placed the young enterprise close to industrial manufacturing from the outset. Rather than emerging solely as a domestic-appliance maker, Pfaff developed from a specialist machine workshop serving practical production needs. The company expanded in the late nineteenth century as sewing technology became increasingly important to footwear, clothing, leather goods, and other manufacturing activities. In 1885, Georg Michael Pfaff established a sewing-machine shop in London. This move gave Pfaff an early foothold outside Germany and illustrated the company's intention to serve customers through an international commercial network. At the same time, its German factory was expanded and modernized. After Georg Michael Pfaff died in 1893, his second son, Georg Pfaff, took over management and continued the company's growth. The family business experienced another important transition in 1917, when Lina Pfaff assumed control following the death of her brother Georg. She managed the company successfully during a period of international expansion and remained in charge until her retirement in 1926 at the age of seventy-two. Her nephew Karl Pfaff then succeeded her. Pfaff's millionth machine was produced in 1910, a milestone that indicated substantial accumulated production and a firmly established market position. Across its history, the brand served both household sewing users and professional customers. Its industrial activities included machinery for specialized sewing tasks and production environments, while its broader brand recognition also came from household sewing machines. The late twentieth and early twenty-first centuries brought several ownership changes. Husqvarna Viking bought Pfaff in 1999. In 2006, Kohlberg & Company acquired VSM Group, which owned Husqvarna Viking and Pfaff; because Kohlberg also owned Singer, the transaction placed three prominent sewing brands within the SVP Worldwide structure. In March 2013, ShangGong (Europe) Holding Corp. GmbH acquired the entire share capital of PFAFF Industriesysteme und Maschinen AG on behalf of SGSB Group Co. Ltd. Pfaff is now associated especially with industrial sewing technology. The modern industrial business carries forward the original emphasis on specialized, durable machinery while operating within the ownership structure of SGSB. Its historical significance rests on the continuity between its nineteenth-century leather-sewing origins, its international expansion, its household and industrial product heritage, and its current role as a professional sewing-systems brand.
- 2013SGSB acquired PFAFF Industriesysteme und Maschinen AG
ShangGong (Europe) Holding Corp. GmbH acquired 100 percent of the shares of PFAFF Industriesysteme und Maschinen AG.
- 2006Pfaff joined the SVP Worldwide ownership structure
Kohlberg & Company acquired VSM Group, owner of Pfaff and Husqvarna Viking, creating a group that also included Singer.
- 1999Acquisition by Husqvarna Viking
Husqvarna Viking acquired Pfaff.
- 1926Karl Pfaff succeeded Lina Pfaff
Karl Pfaff took over after Lina Pfaff retired.
- 1917Lina Pfaff took over the company
Lina Pfaff assumed management after the death of her brother Georg and led the business during further international development.
- 1910One-millionth machine produced
Pfaff manufactured its one-millionth sewing machine.
- 1893Georg Pfaff assumed management
Following the founder's death, his second son Georg Pfaff took over management and continued the company's expansion.
- 1885London shop opened
Georg Michael Pfaff opened a sewing-machine shop in London, extending the brand's commercial presence beyond Germany.
- 1862Pfaff was founded in Kaiserslautern
Georg Michael Pfaff founded the company and made its first sewing machine, designed for leather sewing in shoemaking.
Products and positioning
German-engineered, professional and industrial sewing technology with a heritage spanning household and specialized manufacturing applications.
Household sewing machinesConsumer sewing equipment
Household sewing machines formed an important part of Pfaff's historical product identity and helped make the brand recognizable beyond industrial manufacturing. These machines served domestic sewing, repair, and craft use, while reflecting the company's broader engineering heritage. The available reference material confirms Pfaff's household sewing-machine business but does not provide enough detail to identify specific current consumer model families.
Industrial sewing machinesIndustrial machinery1862
Industrial sewing machines are the core of Pfaff's current positioning. The product heritage began with a leather-sewing machine for shoemaking and later extended to machinery for professional manufacturing environments. Industrial applications include sewn products such as footwear, apparel, leather goods, and other textile or material assemblies. Specific current models and technical specifications are not identified in the supplied reference.
Industrial sewing systemsIndustrial sewing technology
PFAFF Industriesysteme und Maschinen AG represents the brand's contemporary industrial orientation. Its offering is described as industrial sewing systems and machinery rather than a single consumer product line. The systems are intended for professional production and specialized sewing tasks, carrying forward Pfaff's long-standing emphasis on equipment for demanding material-handling and manufacturing applications.
Flagship businesses
- PFAFF Industrial sewing machines
- PFAFF Industriesysteme und Maschinen AG industrial sewing systems
Brand decisions
- 2013SGSB acquisition of PFAFF Industriesysteme und Maschinen AGM&A
The industrial Pfaff business underwent another ownership transition after its period within the VSM and SVP structure.
What changed. ShangGong (Europe) Holding Corp. GmbH acquired all shares of PFAFF Industriesysteme und Maschinen AG.
Aftermath. Pfaff's industrial sewing business became part of SGSB Group Co. Ltd. and remains associated with industrial sewing systems.
- 2006VSM Group acquisition by Kohlberg & CompanyM&A
VSM Group owned Pfaff and Husqvarna Viking, while Kohlberg & Company also owned Singer.
What changed. Kohlberg & Company acquired VSM Group.
Aftermath. Pfaff, Husqvarna Viking, and Singer were brought together under SVP Worldwide.
- 1999Husqvarna Viking acquisitionM&A
Pfaff changed ownership as the international sewing-machine sector consolidated.
What changed. Husqvarna Viking acquired Pfaff.
Aftermath. Pfaff became part of Husqvarna Viking's ownership structure.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Karl Pfaff | Company managerformer | 1926– |
| Lina Pfaff | Company managerformer | 1917–1926 |
| Georg Pfaff | Company managerformer | 1893–1917 |
| Georg Michael Pfaff | Founderformer | 1862–1893 |
Recent events
- 2013SGSB acquired all shares of PFAFF Industriesysteme und Maschinen AG
ShangGong (Europe) Holding Corp. GmbH, the German holding company of SGSB Group Co. Ltd., completed the acquisition of 100 percent of PFAFF Industriesysteme und Maschinen AG.
M&A - 2006Pfaff entered the SVP Worldwide ownership structure
Kohlberg & Company acquired VSM Group, the owner of Husqvarna Viking and Pfaff, bringing the brands together with Singer under SVP Worldwide.
M&A - 1999Husqvarna Viking acquired Pfaff
Pfaff was acquired by Husqvarna Viking, beginning a new phase of ownership within the international sewing-machine industry.
M&A
Sources
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