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PETROL Društvo za trgovinu naftom i naftnim derivatima d.o.o. Beograd

Serbian subsidiary of the Petrol Group, operating a regional network of fuel stations, energy supply, and retail services under the Petrol brand.

Last updated September 29, 2026

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Overview

PETROL Društvo za trgovinu naftom i naftnim derivatima d.o.o. Beograd is the Serbian subsidiary of the Slovenian energy company Petrol d.d. Ljubljana. Operating under the Petrol brand, the company is a regional energy leader in Serbia, providing fuel retail, electricity supply, natural gas, bottled gas, heating oil, lubricants, and convenience retail through a network of approximately 500 sales locations across the region. Its official website describes it as a 'regional leader in energy' serving more than 200,000 users, with a stable supply and competitive prices supported by the European Petrol network. The company's core activities include the sale of motor fuels (petrol, diesel), the Q Max premium fuel line with Dual Action Technology and European EQ™ quality certification, and the Petrol GO mobile application that allows customers to pay for fuel from their vehicle, order coffee and products in advance, and pick them up without cash. It also supplies electricity, natural gas for heating and cooking, bottled gas for households, and petroleum for lighting. The Petrol brand of motor oils is presented as the result of six decades of continuous innovation. In addition to fuel and energy, Petrol Beograd operates a loyalty program called Petrol Klub, which rewards members with lower prices on selected products and various benefits. The company also leases business premises and café bars at its retail locations, seeking long-term partners to expand its network of petrol stations in the Republic of Serbia. Its product and service range includes the 'Kafa Na putu' premium coffee offering available at its stations. As a subsidiary of Petrol d.d. Ljubljana, the Belgrade-based company benefits from the parent group's European network and procurement scale. The parent company is listed on the Ljubljana Stock Exchange, but the Serbian subsidiary itself is not separately listed. The company's official website is www.petrol.co.rs, and its operations are focused on the Serbian market with a regional presence across Southeast Europe.

History

PETROL Društvo za trgovinu naftom i naftnim derivatima d.o.o. Beograd is the Serbian operating subsidiary of Petrol d.d. Ljubljana, a Slovenian energy company with a long history in the region. The Belgrade-based entity was established to manage and expand the Petrol brand's fuel retail and energy supply operations in Serbia. While the exact founding year of the Serbian subsidiary is not provided in the available evidence, its official website indicates that the Petrol brand of motor oils is the result of 'six decades of continuous innovation,' reflecting the parent group's long-standing presence in the energy sector. The company has grown into a regional energy leader, operating a network of approximately 500 sales locations across the region. Its activities encompass fuel retail, electricity supply, natural gas distribution, bottled gas, heating oil, and convenience retail. The website highlights that it serves more than 200,000 users and provides stable supply and competitive prices supported by the European Petrol network. In recent years, Petrol Beograd has focused on expanding its retail network in the Republic of Serbia, seeking reliable long-term partners for leasing business premises and café bars at its petrol stations. It has also introduced digital services such as the Petrol GO mobile application, which allows customers to pay for fuel from their vehicle, order products in advance, and pick them up without cash. The Q Max fuel line, featuring Dual Action Technology and European EQ™ quality certification, represents its premium fuel offering. The Petrol Klub loyalty program rewards customers with lower prices and benefits. The company continues to operate as a subsidiary of Petrol d.d. Ljubljana, which is listed on the Ljubljana Stock Exchange. The Serbian subsidiary itself is not separately listed. Its headquarters are in Belgrade, Serbia, and its official website is www.petrol.co.rs.

  • Petrol brand motor oils described as result of six decades of continuous innovation

  • Launch of Q Max fuel with Dual Action Technology and European EQ™ certification

  • Introduction of Petrol GO mobile application for cashless fuel payment and ordering

  • Operation of approximately 500 sales locations across the region

  • Serving more than 200,000 users

Products and positioning

Regional energy leader offering stable supply, competitive prices, and a broad range of energy and retail services under the Petrol brand.

  • Q Max fuel

    New generation fuel with Dual Action Technology, more power, engine protection, and economical driving; European EQ™ quality certificate.

  • Petrol GO mobile application

    Allows paying for fuel from the vehicle, paying for coffee on the go without cash, and pre-ordering and paying for products for easy pickup.

  • Petrol Klub loyalty program

    Rewards members with lower prices on carefully selected products and numerous benefits.

  • Petrol brand motor oils

    Products resulting from six decades of continuous innovation.

  • Natural gas

    Versatile, convenient, and economical source for heating, cooking, and hot water.

  • Bottled gas

    Available for households, heating, and motor fuel at Petrol stores.

  • Kafa Na putu coffee

    Premium coffee available at Petrol stations.

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