PetIQ
PetIQ is a pet health and well-being company whose family of brands offers flea and tick care, health supplements, dental treats, and other pet wellness products.
Last updated September 15, 2026
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Overview
PetIQ describes itself as taking "The Smarter Approach to Pet Health," championing pet parents in raising happier, healthier pets through trusted health and well-being products and services. Its family of brands spans flea and tick treatments, dewormers, home sprays, ear rinses, stain and odor removers, health supplements, oral flea tablets, dental treats, and jerky treats. The company states it has 25+ branded products, is the #1 growing company in pet health & wellness, and is the 2nd largest U.S. parasiticide manufacturer, with SQF-certified manufacturing and 1000+ manufactured products across 280K square feet of dedicated space.
History
PetIQ presents itself as a pet health and well-being company focused on raising the standard for pet health and well-being. Its stated purpose is to champion pet parents in raising healthier, happier pets, and its promise is to deliver smarter pet health and well-being solutions that are innovative, accessible, educational, and always effective. The company operates a family of brands including PetArmor, Rocco & Roxie, CAPSTAR, Vet IQ, Minties, and FreshBites, covering categories such as flea and tick care, dewormers, skin and coat care, ear care, cleaning, health and wellness, training treats, grooming, breath fresheners, and oral care. PetIQ states it has 25+ branded products, is the #1 growing company in pet health & wellness, and is the 2nd largest U.S. parasiticide manufacturer, with SQF-certified manufacturing, 1000+ manufactured products, and 280K square feet of dedicated space.
Products and positioning
The Smarter Approach to Pet Health
PetArmor
Made for the everyday realities of life with pets; topical treatments, dewormers, ear rinses, and home sprays for common flea and tick issues at home.
Rocco & Roxie
Began as a family-founded brand; pet stain and odor cleaners became best sellers, and the lineup has grown to include premium health chews and more.
CAPSTAR
Oral tablet (nitenpyram) that starts killing fleas in just 30 minutes; no prescription required.
Vet IQ
Health supplements made with scientifically studied ingredients to support daily wellness and long-term health.
Minties
Dental treats made with five natural breath fresheners and unique textures for fresh breath and clean teeth.
FreshBites
Light and airy dental treats designed for frequent treating as a quick breath freshener.
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