Pervoye muzykalnoye
Russian record label and music publisher whose catalog spans over a million works and a roster of established and emerging Russian pop artists.
Last updated September 29, 2026
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Overview
Pervoye muzykalnoye (Russian: «Первое музыкальное», literally "First Musical"; also rendered as Pervoye muzykalnoye izdatelstvo, "First Musical Publishing") is a Russian record label and music company. It operates as a label, publisher and catalog owner, signing and developing artists and licensing its repertoire to streaming services and digital platforms. The label presents itself as both a home for established performers and an incubator for younger talent. Its official site states that the label "supports already established artists and helps young ones develop." Its artist roster has included Valery Meladze, Kristina Orbakaitė, Chicherina, Mark Tishman, Timur Rodriguez, Yulia Parshuta and Zivert, among others, and its homepage has featured acts such as Lyusya Chebotina, Feduk, AKULICH, SOCRAT, Mandragora, 7B and Vladimir Presnyakov. Beyond artist representation, Pervoye muzykalnoye is a significant catalog holder. According to figures published on its own website, its catalog contains more than one million musical works, accounts for more than 30% of the Russian market for audio works, and represents about 20% of the market in digital services. The same source cites roughly 15 million monthly streams of its catalog. These are self-reported figures and should be treated as company claims rather than independently audited statistics. The company operates in the Russian music market, working with digital streaming platforms and providing services that, per its site navigation, include catalog, booking and demo submission. It is a private commercial enterprise; no parent company or stock listing is indicated in the available evidence. Its public identity is built around the scale of its repertoire and its dual role as a label for both stars and developing artists.
History
Pervoye muzykalnoye (also known in full as Pervoye muzykalnoye izdatelstvo) is a Russian record label. Public reference sources describe it simply as a Russian record label, and its own website presents it as a music company with a large catalog and a broad artist roster. The label has built its identity around two pillars: artist representation and catalog ownership. On the artist side, it has worked with well-known Russian performers including Valery Meladze, Kristina Orbakaitė, Chicherina, Mark Tishman, Timur Rodriguez, Yulia Parshuta and Zivert, and its homepage has highlighted releases and acts such as Lyusya Chebotina, Feduk, AKULICH, SOCRAT, Mandragora, 7B and Vladimir Presnyakov. The label states that it supports established artists while helping younger ones develop, positioning itself as both a home for stars and a development platform for new talent. On the catalog side, the company reports that its repertoire exceeds one million musical works, that it holds more than 30% of the Russian market for audio works, and that it accounts for about 20% of the market in digital services, with roughly 15 million monthly streams of its catalog. These figures are published by the company itself and function as marketing claims; they are not corroborated by the short reference entries available. The company's website indicates a range of services beyond recording, including catalog, booking and demo submission, reflecting the integrated role of a modern label and publisher in the streaming era. Its public materials also reference a group of companies under the Pervoye Muzykalnoye name, suggesting a corporate structure around the label brand. No founding date, founder, parent company or stock listing is provided in the available evidence, and the label's detailed corporate history is not documented in the short reference sources. What is clear is its active status and its prominence in the Russian music market as a label, publisher and catalog holder.
Products and positioning
A major Russian label and catalog owner combining support for established stars with development of young artists, and a leading share of the Russian audio-works market.
Recorded music releases across Russian pop and related genres
Catalog licensing to digital streaming services
Artist management, booking and demo submission services
Sources3 sources
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