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Personal Collection

Personal Collection is a direct selling company that provides high quality products and livelihood through its dealership network.

Last updated September 2, 2026

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Overview

Personal Collection is a direct selling company in the Philippines, founded by Willie Evangelista. It started in a small warehouse with eight employees and eight dealers in 2003. The company has grown to millions of dealers and over 600 branches nationwide, and opened its first international business unit in Malaysia in 2023. More than 80% of its products are packaged in biodegradable materials.

History

Personal Collection was founded by Willie Evangelista. It started in a small warehouse with just eight employees and eight dealers in 2003. From its first branch, it expanded to over 600 nationwide, and in 2023 opened its first international business unit in Malaysia.

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