Perry Ellis International

Perry Ellis International was an American clothing and lifestyle company headquartered in Doral, Florida. Its activities covered apparel, sportswear, casual clothing, accessories, cosmetics, fragrances, and licensed merchandise, with distribution through department stores, specialty retailers, wholesale accounts, e-commerce, and international licensing partners. The company was particularly associated with sportswear and casual products aimed at distinct consumer niches rather than a single mass-market identity. The business originated with George Feldenkreis, a Cuban-born entrepreneur who moved to Miami in 1961 and established Supreme International. During the 1970s, Supreme expanded its wholesale business through retailers including J.C. Penney and Sears and developed an international presence. George Feldenkreis’s son, Oscar Feldenkreis, joined the company in 1979 as a vice president and board director, beginning a long period of family involvement in management and governance. Supreme International became a public company on NASDAQ in 1993 under the symbol SUPI. In 1999, it acquired Perry Ellis and adopted the name Perry Ellis International, changing its stock symbol to PERY. The acquisition gave the company a stronger fashion identity and a platform around which it could assemble additional labels, licenses, and product categories. During the 2000s, the company expanded its brand portfolio through acquisitions, licensing arrangements, and participation in golf apparel. Its holdings and licensed activities included Perry Ellis, Original Penguin, Cubavera, Farah, Rafaella, Ben Hogan, Jantzen, Gotcha, Munsingwear, Laundry by Shelli Segal, and other labels. It also held or managed relationships involving brands such as Callaway, Nike Swim, PGA Tour, and golf-related properties. This portfolio approach allowed the company to address men's, women's, children's, swimwear, golf, dress, casual, and specialty apparel segments through different channels and price points. Perry Ellis International also used collaborations to refresh its principal fashion label. In 2012, it worked with the New York menswear label Duckie Brown on the Perry Ellis by Duckie Brown line. In 2016, Oscar Feldenkreis became president and chief executive officer, formalizing his leadership of the company after decades of senior involvement. The company’s business model relied substantially on wholesale distribution and licensing. Examples included arrangements for children's extensions of Original Penguin, footwear under Mondo di Marco, apparel distribution for Savane and Farah in South Pacific markets, Perry Ellis outerwear in Canada, swimwear under JAG, and outerwear under the Dockers name through Levi Strauss & Co. In 2007, a Falic Fashion Group subsidiary acquired rights and assets connected with the company’s fragrance business in a cash transaction reported at approximately $63 million. During the COVID-19 pandemic, Perry launched Perry Health with the First Responders Children's Foundation, linking a brand initiative to support for first responders and their families. In 2022, company executives participated in a Miami Retail Summit panel concerning artificial intelligence and online innovation, and the brand later worked with delivery applications to improve speed, convenience, and security for customers. The available reference material does not establish the company’s current ownership, public-market status, or operating status with sufficient certainty.

Perry Ellis International developed from Supreme International, a Miami apparel business established by George Feldenkreis after he moved from Havana to Miami in 1961. Supreme expanded during the 1970s through wholesale relationships with large American retailers such as J.C. Penney and Sears. The company also built an international presence, laying the groundwork for a distribution-oriented business rather than a narrowly focused designer label. Oscar Feldenkreis joined Supreme in 1979 as a vice president and board director. His arrival marked the beginning of a sustained family-management role. Supreme International entered the public markets in 1993, listing on NASDAQ under the symbol SUPI. The company's defining corporate transformation came in 1999, when it acquired Perry Ellis and changed its name to Perry Ellis International. The transaction brought the Perry Ellis fashion identity into the center of the corporate portfolio and was accompanied by a change in the trading symbol to PERY. In the 2000s, Perry Ellis International pursued a multi-brand strategy. It acquired or operated a broad range of labels spanning men's and women's apparel, casualwear, golf, swimwear, dress clothing, outerwear, children's products, fragrances, and accessories. Brands associated with the portfolio included Perry Ellis, Original Penguin, Cubavera, Farah, Rafaella, Jantzen, Ben Hogan, Munsingwear, Gotcha, Laundry by Shelli Segal, Savane, and others. The company also developed golf-related business through brands and licenses connected with Callaway, PGA Tour, PGA Champions, and other golf properties. Licensing was a central part of the operating model. In the mid-2000s, partners were used to extend Original Penguin into infant and toddler sizes, produce Mondo di Marco footwear, distribute Savane and Farah products in Australia and New Zealand, and distribute Perry Ellis and Perry Ellis Portfolio outerwear in Canada. Other arrangements covered Dockers men's outerwear through Levi Strauss & Co. and JAG men's and women's swimwear through JAG Licensing. These agreements enabled the company to broaden product categories and geographic coverage without relying exclusively on wholly owned manufacturing and distribution. The company also participated in beauty and fragrance. In 2007, Falic Fashion Group, through a wholly owned subsidiary of Duty-Free Americas, agreed to acquire rights, interests, selected intangible assets, and inventory associated with the fragrance business for a reported cash consideration of approximately $63 million. This represented a move toward separating or monetizing a category outside the company's core apparel emphasis. Perry Ellis International continued to use collaborations and brand extensions to maintain relevance. In 2012, it partnered with Duckie Brown on Perry Ellis by Duckie Brown, a menswear line combining the Perry Ellis name with the New York label's design perspective. In 2016, Oscar Feldenkreis became president and chief executive officer, succeeding the earlier period in which he had held senior operating and board positions. During the COVID-19 pandemic, the company launched Perry Health in partnership with the First Responders Children's Foundation. In 2022, executives participated in a Miami Retail Summit panel with artificial-intelligence expert Blake Van Leer concerning online innovation. The brand also partnered with delivery applications to improve fulfillment speed, convenience, and customer security. The supplied reference material does not provide enough verified information to describe the company's present ownership, management, financial condition, or whether the corporate entity remains active in its historical form.

• 2022

  Retail technology initiatives received public emphasis

  [1]Perry Ellis Internationalen.wikipedia.org

  Company executives discussed artificial intelligence and online innovation at the Miami Retail Summit, and the brand pursued delivery-app partnerships.

• 2016

  Oscar Feldenkreis became chief executive officer

  [1]Perry Ellis Internationalen.wikipedia.org

  Oscar Feldenkreis became president and chief executive officer.

• 2012

  Perry Ellis by Duckie Brown launched

  [1]Perry Ellis Internationalen.wikipedia.org

  Perry Ellis collaborated with Duckie Brown on a menswear line.

• 1999

  Perry Ellis acquisition and corporate renaming

  [1]Perry Ellis Internationalen.wikipedia.org

  Supreme International acquired Perry Ellis and changed its corporate name to Perry Ellis International.

• 1993

  Public listing on NASDAQ

  [1]Perry Ellis Internationalen.wikipedia.org

  Supreme International became publicly traded on NASDAQ under the symbol SUPI.

• 1979

  Oscar Feldenkreis joined Supreme International

  [1]Perry Ellis Internationalen.wikipedia.org

  Oscar Feldenkreis joined as a vice president and board director.

• 1970

  Supreme expanded through major retail accounts

  [1]Perry Ellis Internationalen.wikipedia.org

  During the 1970s, Supreme International developed wholesale relationships with retailers including J.C. Penney and Sears and expanded internationally.

• 1961

  George Feldenkreis moved to Miami

  [1]Perry Ellis Internationalen.wikipedia.org

  George Feldenkreis moved from Havana to Miami, where he later established the predecessor business Supreme International.

A multi-brand American apparel platform focused on sportswear, casualwear, golf, dress, swimwear, and licensed lifestyle products, using differentiated labels and wholesale and licensing channels to reach niche and mainstream retail segments.

• Fashion apparel

  Perry Ellis

  The namesake fashion label formed the center of the company's corporate identity after the 1999 acquisition. It is associated primarily with men's sportswear, casual clothing, tailored and dress-related products, accessories, and licensed extensions. The label has also supported collaborations, including Perry Ellis by Duckie Brown.

• Casual apparel

  Original Penguin

  Original Penguin was one of the company's prominent casual and lifestyle labels. The brand was extended through licensing into additional categories and age groups, including newborn, infant, and toddler sizing under a 2005 arrangement.

• Men's apparel

  Cubavera

  Cubavera was associated with men's casual and lifestyle clothing and formed part of the company's broader strategy of serving differentiated demographic and style niches.

• Golf clothing

  Golf apparel portfolio

  Perry Ellis International developed a substantial golf-related business through brands and licenses associated with Ben Hogan, PGA Tour, PGA Champions, Callaway, and other golf properties. These activities connected the company to performance-oriented, resort, and recreational sportswear markets.

• Trousers and casualwear

  Farah and Savane

  Farah and Savane were used for men's and boys' dress and casual trousers and shorts. A 2005 licensing arrangement covered manufacture and distribution in Australia, New Zealand, and other South Pacific islands.

• Swimwear

  Jantzen

  Jantzen was among the company's swimwear-related brands. It sat alongside other swim and resort labels in a portfolio that included both owned and licensed products.

• Women's apparel

  Rafaella

  Rafaella was a women's apparel label in the company's multi-brand portfolio, complementing the company's strong men's and sportswear activities with products aimed at women's fashion and career-casual segments.

• Beauty and fragrance

  Fragrance and beauty business

  The company participated in fragrances and beauty products before the related business rights, selected intangible assets, and inventory were sold to a Falic Fashion Group subsidiary in 2007.

• 2012Perry Ellis by Duckie Brown

  United States

  Perry Ellis collaborated with New York label Duckie Brown to create a menswear line combining the Perry Ellis name with Duckie Brown's design identity.

  Outcome. The line was launched; longer-term commercial results are not specified in the supplied material.

  Source
• Perry Health

  United States

  During the COVID-19 pandemic, Perry launched Perry Health with the First Responders Children's Foundation. The initiative connected the company and its brand resources with support for first responders and their children.

  Outcome. The supplied reference confirms the launch but does not provide verified outcome metrics.

  Source

• 2022

  Emphasize digital retail and delivery convenienceStrategy

  Background

  The company addressed changing retail behavior and online commerce during a Miami Retail Summit panel on artificial intelligence and digital initiatives.

  Action taken

  Executives discussed online innovation and the brand later partnered with delivery applications to improve speed, convenience, and security.

  Aftermath

  The supplied material does not report verified performance results.

  Source

• 2007

  Transfer of fragrance-business rights and assetsM&A

  Background

  The company entered into a transaction involving rights, titles, interests, selected intangible assets, and inventory connected with its fragrance business.

  Action taken

  A wholly owned subsidiary of Falic Fashion Group agreed to purchase the specified fragrance-business assets in a cash transaction.

  Aftermath

  The transaction reduced the company's direct involvement in that fragrance business.

  Reported cash transaction value. Approximately $63 million (2007)

  Source

• 1999

  Acquire Perry Ellis and rename the parent companyM&A

  Background

  Supreme International sought a stronger fashion identity and acquired the Perry Ellis business.

  Action taken

  The company acquired Perry Ellis, changed its name to Perry Ellis International, and adopted the PERY ticker.

  Aftermath

  Perry Ellis became the central identity of a broader multi-brand apparel and licensing platform.

  Source

1. 1Perry Ellis Internationalen.wikipedia.org