Per'La Specialty Roasters
An American specialty coffee roasting company serving hospitality, workplace, retail, and direct-to-consumer customers.
Last updated August 26, 2026
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Overview
Per'La Specialty Roasters is an American specialty coffee roasting company founded in 2015 in Coral Gables, Florida, by Chris Nolte and Paul Massard, both University of Miami alumni. The company was established around a roast-to-order model: coffee is roasted close to the time of distribution in order to emphasize freshness and preserve the characteristics of the beans. From its South Florida origins, Per'La developed a business serving both professional buyers and individual coffee consumers. The company supplies roasted coffee to cafés, restaurants, hotels, offices, and retail outlets. Its wholesale activity extends beyond the sale of roasted beans. Per'La also develops private-label coffee programs and provides support that can include customer training and equipment assistance for hospitality and other commercial accounts. Alongside wholesale operations, it runs a direct-to-consumer e-commerce channel through which consumers can purchase its coffees. Per'La sources Arabica coffee from producing regions in Central and South America, Africa, and Asia. Its portfolio includes single-origin coffees, blends, limited releases, and seasonal offerings. This range allows the company to serve customers seeking identifiable regional profiles as well as businesses requiring repeatable house coffees. A notable hospitality collaboration began in 2016, when Per'La worked with The Setai Miami Beach to create the property's first Setai House Blend. By 2017, the company was reported to be roasting approximately 900 pounds of coffee per week. The business expanded beyond the United States in September 2021 by opening a roastery in Newbury, England, intended to support European customers. This move gave Per'La a physical operating base closer to the European market while retaining its Miami identity. The company has continued to present itself as a specialty roaster with an emphasis on freshness, sourcing, hospitality partnerships, and service for wholesale clients. Per'La has received recognition from the specialty-food and coffee communities. In 2018, it received a Good Food Award associated with the Good Food Foundation and the Coffee Quality Institute. Its Ethiopia Bombe coffee was a finalist for the Good Food Awards in 2022. The company and its founders have also appeared in regional, coffee-industry, and University of Miami coverage, including reporting on its United Kingdom expansion and a 2024 alumni profile. Publicly available material does not establish a parent company, public listing, ticker, or a separately disclosed ownership structure.
History
Per'La Specialty Roasters was established in 2015 in Coral Gables, Florida, by Chris Nolte and Paul Massard, who were both graduates of the University of Miami. The founders built the company around a roast-to-order approach rather than treating roasting as a long-lead manufacturing step. Under this model, coffee is roasted shortly before distribution, helping the company make freshness a central part of its proposition to wholesale and retail customers. The company initially developed in South Florida, where it served the region's hospitality and commercial coffee market. Its customers have included cafés, restaurants, hotels, offices, and retail outlets. Per'La's business model also includes direct online sales to consumers, private-label programs for commercial partners, and operational support for wholesale accounts. Such support can include training and equipment assistance, positioning the company as a coffee-service partner rather than solely as a packaged-goods supplier. In 2016, Per'La partnered with The Setai Miami Beach to create the hotel's first Setai House Blend. The collaboration illustrates the company's focus on customized hospitality programs and branded coffee experiences. By 2017, available reporting indicated that Per'La was roasting around 900 pounds of coffee beans per week, reflecting growth from its founding operation. Per'La's sourcing and product development have centered on Arabica coffee from Central and South America, Africa, and Asia. The company has offered coffees organized around several specialty categories, including single origins, blends, limited editions, and seasonal releases. Its coffees have received external recognition: in 2018, the company received a Good Food Award associated with the Good Food Foundation and the Coffee Quality Institute. In 2022, its Ethiopia Bombe coffee was selected as a Good Food Awards finalist. The most significant documented geographic expansion came in September 2021, when Per'La opened a roastery in Newbury, England. The facility was intended to serve the European market and represented a shift from a primarily American operating footprint toward a more international structure. The company continued to maintain its Miami-area identity while adding a European production and distribution base. Per'La has been covered by regional and coffee-industry publications in connection with its growth, roasting methods, and United Kingdom expansion. In 2024, the University of Miami published a profile of Nolte and Massard as part of its alumni-success coverage. The available reference material does not identify a parent corporation, public-market listing, ticker symbol, acquisition, bankruptcy, or major legal controversy. Per'La is therefore best characterized as an active specialty coffee roasting company with wholesale, private-label, retail, and direct-to-consumer activities.
- 2024
University of Miami alumni profile
[1]The University of Miami profiled the company's founders in an alumni success story.
- 2022
Ethiopia Bombe finalist recognition
[1]The Ethiopia Bombe coffee was named a finalist for the Good Food Awards.
- 2021
United Kingdom expansion
[1]The company opened a roastery in Newbury, England, to serve the European market.
- 2018
Good Food Award recognition
[1]Per'La received a Good Food Award associated with the Good Food Foundation and the Coffee Quality Institute.
- 2017
Reported weekly roasting volume
[1]Reporting described Per'La as roasting approximately 900 pounds of coffee beans per week.
- 2016
Setai House Blend collaboration
[1]Per'La partnered with The Setai Miami Beach to develop the hotel's first Setai House Blend.
- 2015
Company founded in Coral Gables
[1]Chris Nolte and Paul Massard founded Per'La Specialty Roasters in Coral Gables, Florida, with a roast-to-order operating model.
Products and positioning
Freshness-oriented specialty coffee roaster using a roast-to-order model, with offerings and services designed for hospitality, commercial wholesale, retail, and home consumers.
Specialty coffee
Single-origin coffees
Coffees sourced from individual producing regions or origins, allowing customers to experience distinct flavor profiles associated with particular growing areas. Per'La sources Arabica beans from Central and South America, Africa, and Asia and incorporates these origins into its specialty portfolio.
Specialty coffee
Blends
Blended roasted coffees designed to combine beans from different origins into a consistent flavor profile. The range includes regular and limited-edition blends, as well as customized programs developed for hospitality and commercial customers.
Specialty coffee
Seasonal and limited-edition coffees
Rotating offerings that reflect seasonal availability, limited sourcing opportunities, or specific coffee releases. These products complement the company's core coffees and provide variety for direct consumers and wholesale buyers.
Hospitality coffee program · 2016
Setai House Blend
A custom blend created for The Setai Miami Beach in 2016. It was developed as the hotel's first Setai House Blend and demonstrates Per'La's ability to create branded coffee programs for hospitality partners.
Single-origin coffee
Ethiopia Bombe
An Ethiopia-origin coffee associated with Per'La's specialty range. The coffee received external recognition as a finalist for the 2022 Good Food Awards.
Brand decisions
2021
Opened a United Kingdom roasteryStrategyBackground
Per'La had developed its business in the United States and sought a closer operating base for European customers.
Action taken
The company opened a roastery in Newbury, England, in September 2021.
Aftermath
The facility expanded Per'La's operating footprint and was intended to support service to the European market.
Recent events
- 2024
University of Miami profiles Per'La founders[1]
Other
The University of Miami featured the company's founders in an alumni success-story profile.
- 2022
Ethiopia Bombe named a Good Food Awards finalist[1]
Other
Per'La's Ethiopia Bombe coffee was named a finalist for the Good Food Awards.
- 2021
Per'La opens a roastery in England[1]
Other
The company opened a roastery in Newbury, England, to support its European market and international expansion.
- 2018
Per'La receives Good Food Award recognition[1]
Other
Per'La Specialty Roasters received a Good Food Award associated with the Good Food Foundation and the Coffee Quality Institute.
Sources2 sources
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