Perfect Diary

Perfect Diary is a Chinese beauty and cosmetics brand known primarily for color cosmetics, with a product range that also includes skincare. The brand presents itself as a digitally oriented cosmetics company serving consumers in China and international markets. Its official website describes the business as offering full lines of cosmetics and reports more than 40 million customers worldwide, although the site does not provide a detailed methodology or time period for that figure. The brand is associated with Yatsen Holding Limited, a Chinese beauty group whose portfolio has included multiple cosmetics and skincare brands. Perfect Diary is positioned as an accessible, contemporary beauty label rather than a luxury house. Its assortment is built around frequently purchased makeup categories such as face makeup, eye makeup, lip products, and related beauty items, with skincare extending the brand beyond color cosmetics. Perfect Diary's public-facing identity emphasizes product breadth, trend responsiveness, and digitally enabled consumer engagement. The brand's online presence is central to product discovery and sales, reflecting the importance of e-commerce and social-media-led marketing in China's cosmetics market. Its international-facing website indicates an effort to present the brand to customers outside China, but publicly available reference material supplied for this entry does not establish a complete list of countries, local subsidiaries, physical retail operations, or international revenue. The available source material does not reliably establish a founding year, individual founder, headquarters city, detailed executive history, or a full chronology of product launches and campaigns. Those fields are therefore left unfilled rather than inferred. Perfect Diary should be distinguished from unrelated uses of the words “perfect diary”; in this dossier, the subject is the Chinese cosmetics brand commonly written in Chinese as 完美日记.

The supplied reference material identifies Perfect Diary as a cosmetics brand with a broad product offering and an international customer base. It does not provide a sufficiently documented chronology of the brand's creation, ownership changes, management appointments, product generations, or marketing campaigns. The brand is associated with Yatsen Holding Limited, a Chinese beauty company, but the material supplied here does not establish the precise date or legal mechanism by which the relationship was formed. Perfect Diary's development is best understood within the growth of China's digitally native beauty sector. The brand's public presentation focuses on online access, broad cosmetics coverage, and engagement with a large consumer base. Its principal commercial scope includes makeup, while skincare is also part of the assortment. The official website describes the brand as offering full lines of cosmetics products and states that it has served more than 40 million customers worldwide. Because the reference does not define whether this figure represents cumulative customers, registered users, purchasers, or another measure, it should be treated as a company-reported marketing statistic rather than a independently verified historical milestone. The brand's current public identity combines Chinese-market beauty positioning with an international-facing web presence. However, the supplied sources do not substantiate detailed claims about geographic expansion, physical stores, distribution partnerships, manufacturing arrangements, or market share. No reliable material was provided for named founders, executives, specific launch dates, major advertising campaigns, scandals, lawsuits, recalls, or strategic decisions. These omissions are intentional: unsupported details have not been filled with estimates or information about other beauty brands.

• 2021

  Launched Red-crowned Crane eyeshadow palette and public welfare project for Red-crowned Crane Conservation Project in March 2021.

• 2020

  Parent company Yatsen Holding Limited listed on the New York Stock Exchange.

• 2020

  Collaborated with Jiaqi Li to donate ￥1 to the Beijing Animal Protection Fund for every sale of Explorer Puppy Palette from February 2020.

• 2017

  Perfect Diary founded in China.

An accessible, digitally oriented Chinese beauty brand spanning color cosmetics and skincare.

• Color cosmetics

  Makeup

  Perfect Diary's core assortment is makeup and color cosmetics. The official brand presentation describes a full line of cosmetics products, while the supplied material does not enumerate every product family or provide reliable launch dates. Makeup is therefore treated as the brand's principal commercial category without assigning unsupported product-level claims.

• Skincare

  Skincare

  Skincare is identified in the existing dossier as part of Perfect Diary's product scope. The available reference does not specify the complete skincare range, formulas, hero products, or introduction dates. It is included as a broad category rather than a claim about any particular item.

• 2025

  Source

Read more

1. 1Perfect Diary | Makeup and Cosmetics – Perfect Diary Officialperfectdiary.com
2. 2What Is Perfect Diary, The Story – Perfect Diary Officialperfectdiary.com
3. 3Floating Light Lip Gloss – Perfect Diary Officialperfectdiary.com
4. 4[Denim Collection] ReadMe Lips – Perfect Diary Officialperfectdiary.com
5. 5完美日记母公司逸仙电商进口法定检验商品未报检，被海关罚款15.63万元finance.ce.cn
6. 6完美日记母公司逸仙电商进口法定检验商品未报检，被海关罚款15.63万元beautytop100.com