Perfect Corp

Corporate brand

Perfect Corp is a global SaaS company that develops artificial-intelligence and augmented-reality tools for beauty, fashion, retail, and digital commerce.

Last updated August 31, 2026

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Overview

Perfect Corp is a New York-headquartered technology company focused on software-as-a-service products that apply artificial intelligence, augmented reality, computer vision, and image processing to beauty and fashion commerce. Its tools are designed to help consumers visualize products, obtain personalized beauty recommendations, analyze skin and hair conditions, and interact with digital representations of cosmetics, hairstyles, wigs, and other appearance-related products. The company was founded in 2015 by Alice Chang. It became associated with the development of real-time virtual makeup try-on, using a camera feed and machine-learning techniques to map cosmetics onto a user's face. This approach helped move beauty product discovery from static product photography toward interactive digital consultation. Perfect Corp's software has subsequently been used by beauty and personal-care brands, retailers, technology platforms, and physical stores. Brands identified as users or partners include Bobbi Brown, Estée Lauder, Madison Reed, and Ardell. Perfect Corp's business spans both consumer-facing experiences and business-to-business infrastructure. Its consumer-oriented capabilities include virtual makeup, hair-color, hairstyle, and wig try-on; AI-powered skin and hair analysis; personalized product recommendations; and visualization tools for before-and-after comparisons. Its enterprise offerings allow brands and retailers to embed these functions in websites, mobile applications, e-commerce journeys, in-store displays, and other customer-service environments. The company has also developed APIs intended to make selected AI beauty and image capabilities easier for third parties to integrate into their own products. Partnerships have been an important part of Perfect Corp's distribution strategy. In 2020, the company worked with Google on a virtual try-on feature for Google Shopping and collaborated with Snapchat on shoppable augmented-reality beauty try-on. Later initiatives extended its technology into physical retail and professional skincare settings. In 2024, RéVive Skincare used Perfect Corp technology and clinical-trial data to create interactive before-and-after visualizations, while Holidermie introduced the company's Skincare Pro technology in flagship Paris locations. In 2025, Perfect Corp's skin-analysis tools were deployed in an Amazon parapharmacy initiative in Milan and at a Skinworx medspa in California. The company expanded its technology portfolio through product development and acquisition. In December 2024, it introduced a group of AI APIs supporting virtual hairstyle and wig try-ons, makeup transfer, age-progression simulations, text-to-image generation, and image enhancement. It also announced the acquisition of Wannaby Inc., whose capabilities included augmented reality and computer vision. In early 2025, Perfect Corp added an AI Frizzy Hair Analyzer to its hair-analysis suite. Perfect Corp became a publicly traded company on the New York Stock Exchange under the symbol PERF. The reference material reports 2024 revenue of $60.2 million, a 12.5% year-over-year increase, net income of $5 million, and adjusted net income of $8.3 million, representing an 18.6% increase in that measure. These financial figures are retained with their 2024 context rather than treated as current results. The company has also received recognition in beauty technology, innovation, retail, and workplace categories. A July 2026 announcement described a proposed merger with ProjectNY, a company owned by Alice Chang, that would take Perfect Corp private at $2.00 per share, subject to closing conditions and the stated expected fourth-quarter 2026 completion.

History

Perfect Corp was founded in 2015 by Alice Chang to develop software at the intersection of beauty, artificial intelligence, and augmented reality. Its early differentiation came from real-time virtual makeup try-on: users could view cosmetic effects through a camera while machine-learning systems identified facial features and overlaid digital products in a responsive way. This model offered beauty companies a digital alternative to static advertising and in-person sampling, while giving consumers a way to explore products before purchase. The company's technology developed into a broader platform for beauty commerce and consultation. Rather than limiting its role to cosmetic visualization, Perfect Corp expanded into skin assessment, hair analysis, hair-color and hairstyle simulation, wig try-on, recommendation tools, and image processing. These capabilities supported both consumer applications and enterprise implementations for brands, retailers, and professional beauty providers. The company has identified major beauty users and partners including Bobbi Brown, Estée Lauder, Madison Reed, and Ardell. A significant distribution step came in 2020, when Perfect Corp partnered with Google to provide virtual try-on functionality in Google Shopping. The same year, it partnered with Snapchat on shoppable augmented-reality beauty try-on. These initiatives connected virtual beauty experiences with large-scale discovery and social-commerce environments, allowing try-on to function as part of the path from product awareness to purchase. Perfect Corp continued to develop applications for physical retail and personalized consultation. In 2024, RéVive Skincare used the company's technology together with information from clinical trials to produce interactive before-and-after visuals. Later that year, Holidermie introduced Perfect Corp's Skincare Pro system in flagship Paris locations. The projects illustrated the company's effort to extend AI beauty services beyond websites and mobile applications into store-based experiences. The company also expanded its underlying technology offering. In December 2024, Perfect Corp launched a suite of AI APIs intended to simplify the integration of beauty and image functions into other products and applications. The announced capabilities included virtual hairstyle and wig try-on, AI makeup transfer, age-progression simulation, text-to-image generation, and image enhancement. At the same time, the company announced the acquisition of Wannaby Inc., adding an acquisition target associated with augmented reality and computer vision. In January 2025, Perfect Corp added an AI Frizzy Hair Analyzer to its AI Hair Analysis suite. In February, it worked with Inovshop Group to deploy Skincare Pro in Amazon's inaugural Milan parapharmacy, using iPads and self-service mirrors to provide consultations based on 15 skin concerns. Skinworx also integrated Skincare Pro into its Walnut Creek, California medspa. These deployments show the company's movement into assisted and self-service beauty consultation in retail and professional settings. Perfect Corp is listed on the New York Stock Exchange under the ticker PERF. The supplied reference reports that 2024 revenue reached $60.2 million, up 12.5% year over year, while net income was $5 million and adjusted net income was $8.3 million. The company has received recognition including the 2016 Trendsetter Award at Cosmoprof North America, a 2017 Google Play Editors' Choice designation, a 2019 Red Herring Top 100 award, the Japan BeautyTech Awards in 2019, the 2021 International Brilliance Awards, the 2022 HR Asia Best Companies to Work for in Asia award, a 2023 Webby honor, the 2023 Edison Best New Products Award for AgileHand, the 2024 Business Intelligence Group Big Innovation Awards, and 2024 Innocos Biohackers' Choice Beauty Awards for skincare and haircare diagnostics. Fast Company named it among its 2025 Most Innovative Companies in Retail. A July 2026 announcement described a proposed merger with ProjectNY, owned by Alice Chang, at $2.00 per share. If completed, the transaction would convert Perfect Corp into a privately held company; the announcement stated an expected closing in the fourth quarter of 2026. The company's post-transaction status cannot be confirmed from the supplied material.

2026
Proposed merger with ProjectNY
[1]Perfect Corpen.wikipedia.org
Perfect Corp announced a proposed $2.00-per-share merger with ProjectNY that was expected to take the company private.
2025
AI Frizzy Hair Analyzer introduced
[1]Perfect Corpen.wikipedia.org
Perfect Corp expanded its hair-analysis portfolio with an AI tool for assessing frizz.
2024
Expansion of skincare and retail partnerships
[1]Perfect Corpen.wikipedia.org
Perfect Corp worked with RéVive Skincare and Holidermie on AI-supported skincare visualization and retail consultation.
2024
AI API suite and Wannaby acquisition announced
[1]Perfect Corpen.wikipedia.org
The company launched beauty and image AI APIs and announced its acquisition of Wannaby Inc.
2023
AgileHand receives Edison recognition
[1]Perfect Corpen.wikipedia.org
AgileHand received a 2023 Edison Best New Products Award, according to the supplied reference material.
2020
Google Shopping and Snapchat partnerships
[1]Perfect Corpen.wikipedia.org
Perfect Corp partnered with Google on virtual try-on in Google Shopping and with Snapchat on shoppable AR beauty try-on.
2019
Beauty technology and Red Herring recognition
[1]Perfect Corpen.wikipedia.org
Perfect Corp was recognized by the Japan BeautyTech Awards and named a Red Herring Top 100 winner.
2017
Google Play Editors' Choice recognition
[1]Perfect Corpen.wikipedia.org
A Perfect Corp application received Google Play Editors' Choice recognition.
2016
Trendsetter Award at Cosmoprof North America
[1]Perfect Corpen.wikipedia.org
Perfect Corp received a Trendsetter Award at Cosmoprof North America.
2015
Perfect Corp is founded
[1]Perfect Corpen.wikipedia.org
Alice Chang founded Perfect Corp to develop AI and augmented-reality technologies for beauty applications.

Products and positioning

Enterprise beauty-tech and retail-enablement provider combining AI, augmented reality, computer vision, and SaaS delivery to make product discovery, consultation, and try-on more personalized and interactive.

Augmented-reality beauty commerce · 2015
Virtual Makeup Try-On
Perfect Corp's virtual makeup technology uses a camera feed, facial-feature tracking, computer vision, and machine learning to display cosmetic effects on a user's face in real time. The technology is designed for digital product discovery, e-commerce conversion, social-commerce experiences, and branded beauty applications. It formed the foundation of the company's early identity and was later distributed through partnerships including Google Shopping and Snapchat.
AI skincare analysis
Skincare Pro
Skincare Pro is an AI-supported skin-analysis and consultation platform for beauty brands, retailers, and professional service providers. It is intended to assess multiple visible skin concerns and help produce personalized consultation or product-recommendation experiences. Deployments described in the reference material include Holidermie's Paris stores, an Amazon parapharmacy initiative in Milan, and a Skinworx medspa in Walnut Creek, California.
AI haircare diagnostics
AI Hair Analysis
The AI Hair Analysis suite applies artificial intelligence to hair-related assessment and visualization. It supports the company's broader haircare and styling technology portfolio, including analysis-oriented experiences and virtual representations of hairstyles, hair colors, and wigs. The suite was expanded in 2025 with a dedicated AI Frizzy Hair Analyzer.
AI hair analysis · 2025
AI Frizzy Hair Analyzer
Introduced in January 2025, the AI Frizzy Hair Analyzer is designed to evaluate hair frizz using artificial intelligence. It extends Perfect Corp's hair-analysis offering and can support personalized haircare consultation or product-selection experiences.
Software APIs · 2024
AI Beauty and Image APIs
Launched in December 2024, Perfect Corp's API suite provides reusable AI capabilities for third-party products and applications. The announced functions include virtual hairstyle and wig try-on, makeup transfer, age-progression simulation, text-to-image generation, and image enhancement. The APIs represent a shift from complete branded experiences toward modular infrastructure that partners can integrate into their own digital products.
AI and computer-vision application · 2023
AgileHand
AgileHand is a Perfect Corp product or application recognized with an Edison Best New Products Award in 2023. The supplied reference material does not provide enough detail to describe its capabilities, target users, or commercial status more precisely.

Marketing campaigns

2025Amazon Milan Parapharmacy Skincare Consultation
Italy
Working with Inovshop Group, Perfect Corp integrated Skincare Pro into Amazon's first parapharmacy in Milan. The initiative used self-service mirrors and iPads to provide consultations based on 15 skin concerns.
Outcome. The reference describes the deployment but does not report customer, revenue, or conversion results.
Source
2025Skinworx AI Skincare Consultation
United States
Skinworx integrated Perfect Corp's Skincare Pro software into its Walnut Creek, California medspa.
Outcome. The partnership expanded use of Perfect Corp's technology into aesthetic and professional skincare services; no performance figures are supplied.
Source
2024RéVive Interactive Before-and-After Visualization
Beauty retail · Digital skincare
RéVive Skincare partnered with Perfect Corp to use AI technology and data from clinical trials in interactive before-and-after visuals.
Outcome. The reference confirms the partnership but does not state measurable campaign outcomes.
Source
2024Holidermie Paris Skincare Pro Deployment
France
Holidermie integrated Perfect Corp's Skincare Pro technology into its flagship retail locations in Paris.
Outcome. The deployment extended Perfect Corp's AI consultation model into physical beauty retail; performance data is not provided.
Source
2020Google Shopping Virtual Try-On
Global digital commerce
Perfect Corp partnered with Google to introduce a virtual beauty try-on feature within Google Shopping, connecting interactive visualization with product discovery.
Outcome. The reference confirms the partnership and launch but does not provide usage or sales results.
Source
2020Snapchat Shoppable AR Beauty Try-On
Global social commerce
Perfect Corp collaborated with Snapchat on an augmented-reality beauty try-on experience connected to shoppable content.
Outcome. The supplied material does not quantify campaign reach or commercial performance.
Source

Brand decisions

2026
Proposed take-private merger with ProjectNYM&A
Background
ProjectNY is described as a company owned by Perfect Corp founder and chief executive Alice Chang.
Action taken
Perfect Corp agreed to merge with ProjectNY at $2.00 per share, with the stated objective of becoming privately held.
Aftermath
The transaction was expected to close in the fourth quarter of 2026. Completion and post-closing status are not confirmed in the supplied material.
Proposed consideration per share. $2.00 per share (Announcement in July 2026; expected closing in Q4 2026)
Source
2024
Launch a modular AI API suiteProduct launch
Background
Perfect Corp sought to make its beauty and image technologies usable across a wider range of partner products and applications.
Action taken
The company launched APIs for hairstyle and wig try-on, makeup transfer, age progression, text-to-image generation, and image enhancement.
Aftermath
The launch expanded the company's offering from branded end-user experiences toward embeddable technology infrastructure.
Source
2024
Acquire WannabyM&A
Background
Wannaby brought expertise in augmented reality and computer vision that was adjacent to Perfect Corp's beauty-technology platform.
Action taken
Perfect Corp announced the acquisition of Wannaby Inc.
Aftermath
The supplied material does not describe the transaction's consideration, integration plan, or subsequent financial impact.
Source
2020
Expand virtual try-on through major digital platformsStrategy
Background
Beauty try-on technology was moving from standalone brand experiences into search, shopping, and social platforms.
Action taken
Perfect Corp partnered with Google for Google Shopping virtual try-on and with Snapchat for shoppable augmented-reality beauty try-on.
Aftermath
The partnerships broadened the potential distribution of Perfect Corp's technology, although the supplied material does not provide quantified results.
Source

Recent events

2026
Perfect Corp announces proposed take-private merger with ProjectNY[1]Perfect Corpen.wikipedia.org
M&A
Perfect Corp announced an agreement to merge with ProjectNY, a company owned by founder and chief executive Alice Chang. The proposed transaction would make Perfect Corp privately held at $2.00 per share and was expected to close in the fourth quarter of 2026.
2025
Perfect Corp adds AI Frizzy Hair Analyzer[1]Perfect Corpen.wikipedia.org
Product launch
The company introduced an AI Frizzy Hair Analyzer as an addition to its AI Hair Analysis product family.
2025
Perfect Corp technology enters Amazon parapharmacy initiative in Milan[1]Perfect Corpen.wikipedia.org
Campaign · Product launch
Perfect Corp worked with Inovshop Group to bring its Skincare Pro AI analysis to Amazon's first parapharmacy in Milan through self-service mirrors and iPads.
2025
Skinworx integrates Perfect Corp Skincare Pro[1]Perfect Corpen.wikipedia.org
Product launch
Skinworx integrated Perfect Corp's Skincare Pro software into its medspa in Walnut Creek, California, offering AI-supported analysis of multiple skin concerns.
2024
Perfect Corp reports 2024 revenue growth and profitability[1]Perfect Corpen.wikipedia.org
Other
Perfect Corp reported 2024 revenue of $60.2 million, up 12.5% year over year, alongside net income of $5 million and adjusted net income of $8.3 million, which increased 18.6%.
2024
RéVive Skincare partners with Perfect Corp on interactive skincare visualization[1]Perfect Corpen.wikipedia.org
Other
RéVive Skincare partnered with Perfect Corp to use AI technology and clinical-trial data in interactive before-and-after visual experiences.
2024
Holidermie introduces Perfect Corp Skincare Pro in Paris stores[1]Perfect Corpen.wikipedia.org
Product launch
French skincare brand Holidermie integrated Perfect Corp's AI-powered Skincare Pro technology into flagship retail locations in Paris.
2024
Perfect Corp launches AI beauty and image APIs[1]Perfect Corpen.wikipedia.org
Product launch
The company introduced APIs supporting virtual hairstyles and wigs, makeup transfer, age-progression simulations, text-to-image generation, and image enhancement.
2024
Perfect Corp announces acquisition of Wannaby[1]Perfect Corpen.wikipedia.org
M&A
Perfect Corp announced the acquisition of Wannaby Inc., an augmented-reality and computer-vision technology company.

Sources11 sources

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