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PepsiCo Alimentos, SCA (Venezuela)

PepsiCo's Venezuelan food and beverage subsidiary, producing and marketing snack and beverage brands such as Cheetos, De Todito and Rosquis for the local market.

Last updated September 27, 2026

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Overview

PepsiCo Alimentos, SCA (Venezuela) is the Venezuelan operating company of PepsiCo, Inc., the global food and beverage group. Registered as a company in Táchira, Venezuela, it functions as the local arm through which PepsiCo manufactures, imports and distributes its food and beverage portfolio in the country. Its public-facing identity is the PepsiCo Venezuela website, pepsico.co.ve, which presents the company's history, mission, values, productive chain, code of conduct, brands and news to Venezuelan consumers, employees and partners. The Venezuelan operation covers both of PepsiCo's core global categories: alimentos (foods/snacks) and bebidas (beverages). On the foods side, the local site highlights well-known PepsiCo snack trademarks such as Cheetos, De Todito and Rosquis, and it directs visitors to dedicated brand pages (for example cheetos.com.ve). The company also publishes producer and importer maximum sale price lists (PMVPI) and public maximum sale price lists (PMVP), reflecting the regulated pricing environment in which it operates in Venezuela. Beyond products, PepsiCo Venezuela presents itself as a purpose-driven corporate citizen. Its website documents sustainability programs, corporate citizenship and community initiatives, women's leadership and inclusion efforts (including the "Línea Nosotras" production line led entirely by women and the "Mujeres con Propósito" program), youth and student programs such as First Gen, and nutrition-oriented initiatives such as Nutrición con Propósito. It also communicates PepsiCo's global strategic transformation, pep+ (PepsiCo Positive), and reports on PepsiCo's global sustainability reporting and ethics recognition. As a subsidiary, the Venezuelan entity does not have its own stock listing; it is part of PepsiCo, Inc., which is publicly traded. Its role is to localize PepsiCo's global brands and operating standards for the Venezuelan market while managing the specific logistical, regulatory and social conditions of the country.

History

PepsiCo Alimentos, SCA (Venezuela) is the Venezuelan subsidiary of PepsiCo, Inc., the multinational food and beverage corporation formed in 1965 through the merger of Pepsi-Cola and Frito-Lay. The Venezuelan entity is registered as a company in Táchira, Venezuela, and operates as the local platform for PepsiCo's food and beverage business in the country. PepsiCo's global expansion into Latin America brought its snack and beverage brands to Venezuela over the second half of the 20th century, and the local operation grew into a significant manufacturer, importer and distributor of products such as Cheetos, De Todito and Rosquis. The company's Venezuelan website presents its corporate history, mission and vision, values, productive chain and code of conduct, positioning the subsidiary as a full participant in PepsiCo's global operating model. In recent years, the Venezuelan operation has emphasized sustainability, corporate citizenship and inclusion. Its published news includes the launch of "Línea Nosotras", described as the first production line led 100% by women; the "Mujeres con Propósito" program, which has celebrated multiple graduating cohorts; the "Nutrición con Propósito" program; the "PepsiCo a Tu Lado" community program; and the First Gen program for university students. The site also communicates PepsiCo's global pep+ (PepsiCo Positive) strategic transformation and reports on PepsiCo's global sustainability reporting and repeated recognition as one of the world's most ethical companies. Operating in Venezuela has also meant navigating a heavily regulated pricing environment. The company publishes lists of the producer and importer maximum sale price (PMVPI) and the public maximum sale price (PMVP), with a list noted as effective from 1 November 2022, reflecting the price controls and administrative pricing rules that have shaped the Venezuelan consumer goods market. As a subsidiary, PepsiCo Alimentos, SCA (Venezuela) does not have its own public listing; it is part of PepsiCo, Inc., which is listed on NASDAQ under the ticker PEP. Its role remains to localize PepsiCo's global brands, standards and purpose agenda for Venezuelan consumers.

  • PepsiCo, Inc. is formed through the merger of Pepsi-Cola and Frito-Lay (global parent context).

  • PepsiCo Venezuela publishes maximum sale price lists (PMVPI and PMVP) effective 1 November 2022.

  • PepsiCo Venezuela reports important achievements in its sustainability programs in 2023.

  • PepsiCo Venezuela launches "Línea Nosotras", the first production line led 100% by women.

  • PepsiCo announces the pep+ (PepsiCo Positive) end-to-end strategic transformation.

  • Mujeres con Propósito de PepsiCo Venezuela celebrates the graduation of its 8th cohort.

  • Nutrición con Propósito program reaches its 3rd anniversary.

  • PepsiCo publishes its 2020 sustainability report.

  • PepsiCo Venezuela launches the First Gen program for university students.

  • PepsiCo recognized as one of the world's most ethical companies for the 15th consecutive year.

Products and positioning

Local subsidiary of a global food and beverage leader, combining global brands with local production, community programs and regulated-market compliance in Venezuela.

  • Cheetos

  • De Todito

  • Rosquis

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