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Pepsi Philippines

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The Philippine bottling and distribution business associated with PepsiCo beverages, operated through Pepsi-Cola Products Philippines, Inc.

Last updated August 31, 2026

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Overview

Pepsi Philippines is the Philippine bottling and distribution operation associated with PepsiCo beverages. Its operating company, Pepsi-Cola Products Philippines, Inc. (PCPPI), manufactures, markets, sells, and distributes PepsiCo beverage products in the Philippines. The business has historically been a licensed bottler rather than a wholly owned PepsiCo subsidiary, and its corporate ownership has changed several times since the first Philippine Pepsi franchise was granted after the Second World War. The Philippine operation began on October 16, 1946, when John Clarkin obtained a franchise to bottle and distribute Pepsi-Cola in the country. Clarkin had previously worked as an executive of the Pepsi-Cola Company and came to the Philippines as a member of the United States Air Force during the closing period of the war. Initially, Pepsi-Cola was imported. Local production began in 1947 after the opening of a bottling plant in Quezon City. Following Clarkin's return to the United States in 1957, Pepsi-Cola International assumed control of the Philippine operation. The business passed through several organizational forms during the following decades. From 1983 to 1985, the Philippine operation functioned as a branch of PepsiCo's New York office. Between 1985 and 1989, the local franchise was handled by Pepsi-Cola Distributors of the Philippines, a group associated with Filipino businessmen Ernest Escaler and Eduardo Cojuangco Jr. In 1989, Luis Lorenzo Sr. established Premier Beverages to acquire PepsiCo beverage bottling and distribution rights in the Philippines. The company subsequently became known as Pepsi-Cola Products Philippines, Inc. Ownership shifted again in 1997, when Guoco Group acquired Luis Lorenzo's holdings. Under Guoco management, PCPPI invested approximately 700 million Philippine pesos in facility upgrades in 1998. In 2000, PepsiCo acquired a 33 percent interest in PCPPI for approximately 2 billion Philippine pesos. Contemporary reporting described the investment as a way for PepsiCo to preserve a continuing market for its beverage concentrates while supporting the licensed bottler. PCPPI later became a publicly traded company on the Philippine Stock Exchange in 2008. Lotte Chilsung Beverage became a major shareholder in September 2010 after acquiring a 34 percent interest from Guoco Group. Lotte increased its holding to 39 percent in 2013 and ultimately raised its stake to 73.6 percent in 2023, completing its acquisition of Pepsi Philippines. PepsiCo products therefore continued to be marketed locally through a bottling business whose ownership became majority Korean, while PepsiCo remained the source of the international beverage brands and concentrates associated with the operation. The company's business has included carbonated soft drinks, non-carbonated beverages, and, for a limited period, snack production. In 2013, PCPPI announced plans to add production lines at facilities in Makati, Muntinlupa, Cebu City, and Davao City, establish a new facility in Santo Tomas, Batangas, and enlarge its distribution reach. The company reported that carbonated beverages represented about 70 percent of sales at that time. It also manufactured Cheetos snacks in the Philippines from 2015 through 2019. PCPPI opened a new facility in Santo Tomas, Batangas, in January 2021. In June of the same year, it moved its headquarters from its Tunasan manufacturing plant in Muntinlupa to Northgate Cyberzone in Alabang, Muntinlupa. The Philippine operation is best understood as a local bottling, manufacturing, sales, and distribution platform serving a mass-market beverage portfolio under the PepsiCo brand family.

History

Pepsi's Philippine history began in the aftermath of the Second World War. On October 16, 1946, John Clarkin obtained a franchise to bottle and distribute Pepsi-Cola in the Philippines. Clarkin had been an executive of the Pepsi-Cola Company and had come to the country as a member of the United States Air Force during the final phase of the war. The early business relied on imported Pepsi-Cola, but local production started in 1947 when the first bottling plant opened in Quezon City. After Clarkin returned to the United States in 1957, Pepsi-Cola International took over the Philippine operation. The business was later reorganized as part of PepsiCo's international structure. From 1983 until 1985, it operated as PepsiCo's Philippine branch under the company's New York office. Between 1985 and 1989, the franchise was controlled by Pepsi-Cola Distributors of the Philippines, a group associated with Filipino businessmen Ernest Escaler and Eduardo Cojuangco Jr. A significant corporate transition occurred in 1989, when Luis Lorenzo Sr. established Premier Beverages to acquire PepsiCo beverage bottling and distribution rights in the Philippines. The company became Pepsi-Cola Products Philippines, Inc., or PCPPI, and developed as the principal local platform for manufacturing and distributing PepsiCo beverages. In 1997, Guoco Group acquired Lorenzo's holdings. Guoco subsequently invested about 700 million Philippine pesos in facility modernization in 1998. PepsiCo itself acquired a 33 percent interest in PCPPI in 2000. The reported rationale was to protect PepsiCo's continuing market for beverage concentrates while providing financial support to the licensed bottler. PCPPI became listed on the Philippine Stock Exchange in 2008, with the ticker PIP. Lotte Chilsung Beverage entered the ownership structure in September 2010 by acquiring 34 percent of the company from Guoco Group. It became the largest shareholder and increased its stake to 39 percent in 2013. At that time, Quaker Global Investments B.V. was reported as another major shareholder. The ownership transition culminated in 2023, when Lotte Chilsung increased its holding to 73.6 percent and completed its acquisition of Pepsi Philippines. This made the local bottling and distribution operation majority-owned by Lotte Chilsung, while its business continued to center on PepsiCo beverage brands in the Philippine market. The company's operating footprint expanded alongside the ownership changes. In 2013, PCPPI announced plans to install three additional production lines across existing facilities in Makati, Muntinlupa, Cebu City, and Davao City. It also planned a new facility in Santo Tomas, Batangas, and sought to enlarge a distribution network that then reached approximately 500,000 locations. The company stated that carbonated beverages accounted for roughly 70 percent of sales, with non-carbonated drinks making up the remainder. PCPPI later diversified into snack manufacturing, producing Cheetos in the Philippines from 2015 to 2019. PCPPI opened its Santo Tomas facility in January 2021. In June 2021, it moved its headquarters from the Tunasan manufacturing plant in Muntinlupa to Northgate Cyberzone in Alabang, Muntinlupa. Its historical and current significance lies in connecting PepsiCo's global beverage portfolio with Philippine manufacturing, route-to-market operations, and retail distribution. The company is also associated with one of the Philippines' most consequential brand-promotion controversies: the 1992 Pepsi Number Fever campaign, whose disputed prize-number process led to riots and at least five deaths.

  • 2023

    Lotte Chilsung completes acquisition

    [1]

    Lotte Chilsung raised its stake to 73.6 percent and completed its acquisition of Pepsi Philippines.

  • 2021

    Santo Tomas facility opens

    [1]

    PCPPI opened a new production facility in Santo Tomas, Batangas.

  • 2021

    Headquarters moves to Alabang

    [1]

    The company relocated its headquarters from Tunasan to Northgate Cyberzone in Alabang, Muntinlupa.

  • 2015

    Local Cheetos manufacturing begins

    [1]

    PCPPI began manufacturing Cheetos snacks in the Philippines, an activity that continued through 2019.

  • 2013

    Lotte increases its stake and PCPPI announces expansion

    [1]

    Lotte Chilsung raised its holding to 39 percent, while PCPPI announced new production lines, a Batangas facility, and distribution expansion.

  • 2010

    Lotte Chilsung acquires 34 percent

    [1]

    Lotte Chilsung Beverage acquired a 34 percent stake and became the largest shareholder.

  • 2008

    PCPPI becomes publicly listed

    [1]

    PCPPI was listed on the Philippine Stock Exchange under ticker PIP.

  • 2000

    PepsiCo acquires minority stake

    [1]

    PepsiCo acquired a 33 percent interest in PCPPI.

  • 1998

    Facility modernization investment

    [1]

    Guoco management spent approximately 700 million Philippine pesos upgrading PCPPI facilities.

  • 1997

    Guoco Group acquires Lorenzo holdings

    [1]

    Guoco Group acquired Luis Lorenzo's interests in PCPPI.

Products and positioning

Mass-market beverage and snack portfolio distributed through a nationwide Philippine bottling and route-to-market network.

  • Carbonated soft drink

    Pepsi

    Pepsi is the core cola brand associated with the Philippine operation. PCPPI's principal role has been the local manufacture, bottling, marketing, and distribution of PepsiCo beverages, making Pepsi the central product in the business's historical portfolio.

  • Lemon-lime soft drink

    7UP

    7UP is a lemon-lime carbonated beverage included among the Pepsi-associated brands distributed through the Philippine bottling system.

  • Fruit-flavored carbonated soft drink

    Mirinda

    Mirinda is a fruit-flavored soft-drink brand associated with PepsiCo's international beverage portfolio and the Philippine operation's carbonated-drink range.

  • Packaged snack · 2015

    Cheetos

    Cheetos represented PCPPI's move beyond beverages into local snack manufacturing. The company produced Cheetos in the Philippines from 2015 through 2019.

Controversies

  • 1992

    Pepsi Number Fever / 349 incident

    A disputed winning-number announcement during Pepsi's Philippine Number Fever promotion triggered widespread unrest. The resulting violence was associated with riots and the deaths of at least five people.

    Source

Read more

Marketing campaigns

  • 1992Pepsi Number Fever

    Philippines

    A nationwide Pepsi promotion used numbered bottle caps or promotional materials to identify potential cash-prize winners. A disputed announcement involving the number 349 caused confusion and anger among participants and developed into a major public controversy.

    Outcome. The incident, also called the 349 controversy, led to riots and the deaths of at least five people. It remains the most prominent crisis associated with Pepsi Philippines.

    Source

Brand decisions

  • 2023

    Lotte Chilsung completes acquisition of Pepsi PhilippinesM&A

    Background

    Lotte Chilsung had been PCPPI's largest shareholder since 2010 and had progressively increased its ownership.

    Action taken

    Lotte Chilsung raised its stake to 73.6 percent and completed its acquisition of the Philippine Pepsi operation.

    Aftermath

    Pepsi Philippines became majority-owned by Lotte Chilsung while continuing to operate as the Philippine bottling and distribution platform for PepsiCo beverages.

    Source

  • 2013

    Expand production and distribution capacityStrategy

    Background

    PCPPI reported that carbonated drinks accounted for about 70 percent of sales and identified additional manufacturing and route-to-market capacity as a growth priority.

    Action taken

    The company planned three additional production lines, a new Santo Tomas facility, and an approximately 12 percent expansion of its distribution network.

    Aftermath

    The planned expansion was followed by the opening of a Santo Tomas, Batangas facility in 2021.

    Source

  • 2000

    PepsiCo acquires a minority interestM&A

    Background

    PCPPI operated as a licensed bottler, and PepsiCo sought to preserve a continuing market for its beverage concentrates.

    Action taken

    PepsiCo acquired a 33 percent stake in PCPPI.

    Aftermath

    PepsiCo gained a direct minority interest while PCPPI remained a locally operated bottling company.

    Acquisition consideration. PHP 2 billion reported transaction value (2000)

    Source

  • 1998

    Upgrade PCPPI facilitiesStrategy

    Background

    Guoco Group had acquired Luis Lorenzo's holdings in PCPPI the previous year.

    Action taken

    Guoco management invested approximately 700 million Philippine pesos in facility upgrades.

    Aftermath

    The investment modernized the company's production infrastructure.

    Facility-upgrade investment. PHP 700 million invested (1998)

    Source

  • 1989

    Create Premier Beverages to hold Philippine bottling rightsStrategy

    Background

    The Philippine Pepsi franchise had been handled by different corporate and local groups during the 1980s.

    Action taken

    Luis Lorenzo Sr. established Premier Beverages to acquire PepsiCo beverage bottling and distribution rights in the Philippines.

    Aftermath

    The business developed into Pepsi-Cola Products Philippines, Inc., the principal local bottling and distribution company.

    Source

Recent events

  • 2023

    Lotte Chilsung completes acquisition of Pepsi Philippines[1]

    M&A

    Lotte Chilsung raised its PCPPI stake to 73.6 percent and completed its acquisition of the Philippine Pepsi bottling operation.

  • 2021

    PCPPI opens Santo Tomas facility[1]

    Other

    PCPPI opened a new manufacturing facility in Santo Tomas, Batangas, supporting its Philippine production network.

  • 2021

    PCPPI relocates its headquarters to Alabang[1]

    Other

    The company moved its headquarters from its Tunasan manufacturing plant in Muntinlupa to Northgate Cyberzone in Alabang, Muntinlupa.

  • 2015

    PCPPI produces Cheetos in the Philippines[1]

    Product launch

    PCPPI entered Philippine snack manufacturing by producing Cheetos locally. The activity continued through 2019.

  • 2013

    Lotte Chilsung increases its PCPPI stake[1]

    M&A

    Lotte Chilsung raised its interest in PCPPI to 39 percent, while Quaker Global Investments was reported as another significant shareholder.

  • 2013

    PCPPI announces manufacturing and distribution expansion[1]

    Other

    PCPPI announced additional production lines at plants in Makati, Muntinlupa, Cebu City, and Davao City, a planned Santo Tomas facility, and an expansion of its distribution network.

  • 2010

    Lotte Chilsung becomes PCPPI's largest shareholder[1]

    M&A

    Lotte Chilsung Beverage acquired a 34 percent interest in PCPPI, becoming its largest shareholder.

  • 2008

    PCPPI lists on the Philippine Stock Exchange[1]

    Other

    Pepsi-Cola Products Philippines became a publicly traded company on the Philippine Stock Exchange under the ticker PIP.

  • 2000

    PepsiCo takes a minority stake in PCPPI[1]

    M&A

    PepsiCo acquired a 33 percent interest in PCPPI in a transaction reported at approximately 2 billion Philippine pesos.

  • 1997

    Guoco Group acquires control of PCPPI[1]

    M&A

    Guoco Group acquired Luis Lorenzo's holdings in Pepsi-Cola Products Philippines, changing the ownership structure of the local Pepsi bottling company.

Sources1 sources

  1. 1Pepsi Philippinesen.wikipedia.org

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