PepperPointe
A doctor-founded dental service organization that supports 100% doctor-owned pediatric dental and orthodontic group practices.
Last updated September 27, 2026
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Overview
PepperPointe Partnerships is a United States dental service organization (DSO) built around a distinctive model of doctor ownership. Founded in Lexington, Kentucky, by a group of practicing doctors who were concerned about the changing dynamics of the dental industry, the organization was created through a process its founders describe as "self-consolidation": rather than selling their practices to an outside corporate owner, the founding doctors united to form their own DSO. The stated purpose of this structure is to preserve long-term quality care for patients, staff, and communities while protecting clinical autonomy, practice legacies, and the cultures the doctors had built. Unlike conventional DSOs in which a corporate parent typically acquires equity in practices, PepperPointe emphasizes that ownership is not merely about equity or shares. The organization facilitates the formation of 100% doctor-owned pediatric dental and orthodontic group practices, which are then supported by PepperPointe Partnerships. Through this model, doctor owners are said to gain financial security with greater rewards and fewer risks by benefiting from the synergy, efficiencies, cost savings, and growth of a larger group, while continuing to serve as employers and decision makers in their practices. The organization also states that its doctor owners can receive passive income in retirement and build generational wealth. PepperPointe's service offering centers on relieving practice owners of administrative burdens so they can focus on patient care and achieve greater work-life balance. The organization describes a holistic, collaborative approach executed in coordination with doctor owners and their teams, with an emphasis on communication and partnership. Its leadership team is drawn from the dental industry, with more than 100 years of combined dental industry experience among its executive leaders. Publicly listed executives include Dr. Greg White, President and CEO; Joan Tyra, Chief People Officer; Meredith English, Chief Marketing Officer; and Julie Booher, Chief Strategy Officer. The organization positions itself as "unlike any other dental service organization," differentiating on the preservation of doctor ownership and clinical autonomy rather than on scale alone. Testimonials from partner doctors, including pediatric dentist Dr. Kirby Hoetker and orthodontist Dr. Thomas Baldwin, highlight camaraderie, support, and long-term partnership as central benefits of joining the PepperPointe group. PepperPointe remains a private organization and does not disclose a founding year or a corporate parent in the available materials.
History
PepperPointe Partnerships was founded in Lexington, Kentucky, by a group of doctors who were concerned about the changing dynamics in the dental industry. According to the organization's own account, these founding doctors searched for an organization that could support their professional and financial goals while truly preserving doctor ownership and ensuring continuity of care for their patients. They concluded that such an organization simply did not exist. Rather than accept the conventional path of selling their practices to an outside corporate owner, they united and self-consolidated, creating their own dental service organization (DSO). PepperPointe describes this as a case of necessity being the mother of invention, with the necessity being the preservation of long-term quality care for patients, staff, and communities. The organization frames its founding as an act of forward-thinking innovation, describing its founders as innovators with the ability and desire to go the distance and change the game by offering like-minded doctors protection, security, and support. The model they built is centered on the formation of 100% doctor-owned pediatric dental and orthodontic group practices, which are supported by PepperPointe Partnerships. In this structure, ownership is not simply about equity or shares; it is about taking care of patients, families, and communities while doctors continue their role as employer and decision maker. The organization states that its model brings together a group of doctors committed to a patient-first mentality, sharing best practices, efficiencies, and cost savings to enhance the business of practice ownership while protecting clinical autonomy, practice legacies, and thriving cultures. PepperPointe emphasizes that its doctor owners experience financial security with greater rewards and fewer risks by benefiting from the synergy and growth of the larger group, and that as owners they also receive passive income in retirement. The organization further states that, unlike any other dental service organization, it helps doctors create generational wealth while preserving the legacy of the doctors and their practices. Over time, PepperPointe has built a leadership team with deep dental industry experience. Its executive leaders are described as having more than 100 years of combined dental industry experience, positioned to guide the PepperPointe team and ensure a high level of service to the practices it serves. Publicly listed leaders include Dr. Greg White as President and CEO, Joan Tyra as Chief People Officer, Meredith English as Chief Marketing Officer, and Julie Booher as Chief Strategy Officer. The organization also highlights testimonials from partner doctors, such as pediatric dentist Dr. Kirby Hoetker, who described the camaraderie and support that had been missing in solo practice, and orthodontist Dr. Thomas Baldwin, who has been part of the PepperPointe family since its inception. The available materials do not disclose a specific founding year, the names of all founding doctors, or a corporate parent. PepperPointe remains a private organization operating in the United States, focused on supporting doctor-owned pediatric dental and orthodontic practices.
PepperPointe Partnerships is founded in Lexington, Kentucky, by a group of doctors who self-consolidate to create their own dental service organization.
Dr. Thomas Baldwin, an orthodontist, joins as an owner and partner from the inception of PepperPointe.
Products and positioning
A doctor-founded dental service organization that preserves 100% doctor ownership and clinical autonomy, positioning itself as unlike any other DSO.
Doctor-owned pediatric dental group practice model
PepperPointe facilitates the formation of 100% doctor-owned pediatric dental group practices supported by its DSO services.
Doctor-owned orthodontic group practice model
PepperPointe facilitates the formation of 100% doctor-owned orthodontic group practices supported by its DSO services.
Practice support services
Administrative, operational, and strategic support that frees doctor owners from administrative burdens and supports work-life balance.
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