People Science, Inc.

People Science, Inc. is a clinical research organization (CRO) headquartered in Los Angeles, California, United States. The company positions itself at the intersection of clinical research and the consumer health and wellness industry, offering a combination of technology and scientific services that allow brands to validate product claims with real evidence rather than marketing alone. Its stated mission is "to empower humanity with the tools and knowledge of science and medicine to improve ourselves, our communities and our world," and it describes its approach as "Science by the People, for the People." The company's core technology is Chloe, a decentralized clinical trial platform designed to run protocol-driven research at scale. Chloe Clinical supports exploratory studies, gold-standard clinical trials and scaled consumer perception studies through a customizable mobile app for participants, integration with wearables for objective data collection, and biospecimen collection, with HIPAA-compliant security. A second product, Chloe LiveLab, is aimed at collecting real-world health data from customers, helping brands bolster claims, enhance participant engagement, identify super-users and gather longitudinal insights from photos, wearables and surveys. Alongside its software, People Science provides clinical research services. These include scientific and decentralized trial expertise such as principal investigators, protocol design and consultation, data analysis and manuscript preparation; operational support including custom Chloe implementation, adaptive participant recruitment, workflow management and shipping logistics; and coordination and management services covering dedicated study project management, participant compliance and retention, IRB/ethics board management, and vendor management for labs, test kits and wearables. The company works with health, wellness and nutrition brands and offers a flexible model in which it can either supplement an organization's internal team or fully manage a study. People Science was founded by Belinda Tan, MD, PhD, and Noah Craft, MD, PhD, who serve as co-CEOs. Both are physician-scientists and were previously co-founders of Science 37, a global clinical research and technology company; Tan was its Chief Medical Officer and Craft its CEO. Tan was also formerly an Assistant Professor at Harbor-UCLA and is an investigator at The Lundquist Institute, while Craft previously served as Chief Medical Officer at VisualDx and Chief Science Officer at another organization. The founders describe their goal as building "the connective tissue between health brands, scientists, and everyday people." The company is privately held and, as of the available evidence, operates primarily in the United States. Its focus on decentralized, technology-enabled research reflects a broader shift in the clinical research industry toward remote participation, real-world data and faster, more transparent evidence generation for consumer health products.

People Science, Inc. was founded by Belinda Tan, MD, PhD, and Noah Craft, MD, PhD, two physician-scientists who had previously co-founded Science 37, a global clinical research and technology company. Tan served as Science 37's Chief Medical Officer and Craft as its CEO; Tan was also formerly an Assistant Professor at Harbor-UCLA and is an investigator at The Lundquist Institute, while Craft had been Chief Medical Officer at VisualDx and Chief Science Officer at another organization. The company is headquartered in Los Angeles, California, United States. The founders created People Science around a stated mission: "To empower humanity with the tools and knowledge of science and medicine to improve ourselves, our communities and our world." They envisioned a world where health is viewed holistically and research is accessible to all, and set out to build a system capable of studying complex ideas, natural medicines and supplements in the real world. Their goal was a platform that enables more people and communities to ask scientific questions and ensures that everyone's voice and data are heard. That platform became Chloe, described by the company as "a novel technology to redesign the way we measure, understand, and impact health outcomes." People Science operates as a clinical research organization serving the health, wellness and nutrition industries. Its premise is that the health and wellness industry is booming while most products rely on marketing over evidence, and that clinical research is slow, costly and disconnected from the real world. The company aims to change that by combining a decentralized clinical trial platform with expert research services. Its technology offering, Chloe, has two main components. Chloe Clinical is a decentralized clinical trial platform that runs protocol-driven research at any scale, with a fully customizable mobile app for participants, objective data collection through robust wearables integration and biospecimen collections, and HIPAA-compliant security. Chloe LiveLab collects real-world health data from customers, helping brands affordably bolster claims, enhance participant engagement, identify super-users and use longitudinal customer data for rich insights, drawing on objective and subjective data from photos, wearables and surveys. Alongside the platform, People Science provides clinical research services. These span scientific and decentralized trial expertise (principal investigators, protocol design or consultation, data analysis, manuscript preparation and submission), operational excellence (custom Chloe software implementation, adaptive participant recruitment, workflow management from startup to close-out, and shipping logistics for study materials), and coordination and management (dedicated study project management, proactive participant coordination for compliance and retention, IRB/ethics board management, and vendor management for labs, test kits and wearables). The company supports randomized placebo-controlled trials, prospective observational studies and consumer perception studies, and offers a flexible model in which it can either supplement a partner's internal team or fully manage a study. The company is privately held. As of the available evidence, it operates primarily in the United States and serves health, wellness and nutrition brands seeking scientific validation for their products.

• People Science is founded by Belinda Tan and Noah Craft, former co-founders of Science 37.

• The company develops Chloe, a decentralized clinical trial platform, as its core technology.

• People Science launches Chloe Clinical for protocol-driven decentralized trials and Chloe LiveLab for real-world customer health data.

• The company offers clinical research services to health, wellness and nutrition brands, including protocol design, data analysis and manuscript preparation.

A clinical research organization combining a decentralized trial technology platform (Chloe) with expert scientific services to help health, wellness and nutrition brands generate trustworthy, real-world evidence.

• Chloe Clinical

  A decentralized clinical trial platform to run protocol-driven research at any scale, with a customizable mobile app, wearables integration, biospecimen collection and HIPAA-compliant security.

• Chloe LiveLab

  A platform to collect real-world health data from customers, supporting claim substantiation, participant engagement, super-user identification and longitudinal insights from photos, wearables and surveys.

• Clinical Research Services

  Expert services including principal investigators, protocol design, data analysis, manuscript preparation, participant recruitment, project management, IRB/ethics board management and vendor management.

1. 1Clinical Research Organization | Your Clinical Research Platformpeoplescience.health
2. 2Expert Clinical Trials Study Design Services — People Sciencepeoplescience.health
3. 3Leaders in Decentralized Clinical Trials — People Sciencepeoplescience.health
4. 4People Science, Inc. (United States) - Wikidatawikidata.org