Skip to content

People of the Labyrinths

Dutch fashion brand founded in 1984, known for hand-printed and hand-dyed high-end fashion.

Last updated September 10, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

The People of the Labyrinths (POTL) is a Dutch fashion brand started by Hans Demoed and Geert de Rooij in 1984. It distinguished itself from the beginning with intriguing hand-printed and hand-dyed high-end fashion. Apart from personal fashion collections, the POTL realm includes a many-faceted and sophisticated interior design range and a select perfume line. The brand is renowned for its sublimely connected concept of fashion, interior design, art design and cosmetics. Its look and feel is characterized by colourful eye-candy, seductive use of materials, sharp graphics and mesmerizing silk-screen prints, inspired by heraldry, the visual arts, history, anthropology, photography, nature and science. POTL outfits are all hand-made, hand-dyed and hand-printed, with prints as the kick-off for every new collection. Hans Demoed is the master of the distinctive POTL colour palette and Geert de Rooij comes up with the spectacular prints.

History

Hans Demoed and Geert de Rooij started The People of the Labyrinths (POTL) in 1984. POTL distinguished itself from the beginning with intriguing hand-printed and hand-dyed high-end fashion. Uncompromising, outsider-instincts combined with colourful, spirited and labyrinthine exuberance. Apart from the personal fashion-collections, the POTL-realm includes also a many-faceted and sophisticated interior design range and a select perfume line. The People of the Labyrinths are renowned for its sublimely connected concept of fashion, interior design, art design and cosmetics. The look and feel of the wide range of collections from the past and today always bear the characteristic and original look and feel of POTL: colourful eye-candy, seductive use of materials, sharp graphics and mesmerizing silk-screen prints, inspired by heraldry, the visual arts, history, anthropology, photography, nature and science. Both Geert de Rooij and Hans Demoed focus on the texture of the fabrics enhancing the tactility and sensitivity of the luxurious POTL experience with ingenious designs and otherworldly colours. The fascinating labyrinth-construct with endless meaning, secrets and layers still remains a bountiful incentive for Geert de Rooij and Hans Demoed to add personal magic in their art of hand-dying, hand-printing of fabrics, garments and objects. POTL outfits are all hand-made, hand-dyed and hand-printed. The prints are the kick-off for every new collection. Hans Demoed is the master of the distinctive POTL colour palette and Geert de Rooij comes up with the spectacular prints.

Products and positioning

high-end fashion with hand-printed and hand-dyed designs

Product categories. hand-printed and hand-dyed high-end fashion · interior design range · perfume line

Sources3 sources

Cite this profile: Cite the canonical profile. /brand-wiki/people-of-the-labyrinths · Editorial policy · How profiles are compiled