PENDL MAIR Attorneys at Law
Austrian law firm specialising in trademarks, IP, IT and media law, with offices in Vienna and Innsbruck.
Last updated September 29, 2026
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Overview
PENDL MAIR Rechtsanwälte (also styled PENDL MAIR Attorneys at Law) is an Austrian law firm operating as a cooperation of independent lawyers under the entity PENDL MAIR Rechtsanwälte OG. The firm is registered at the Commercial Court of Vienna (Handelsgericht Wien) under FN 432278 d and VAT number ATU 69530117, with its registered address at Annagasse 10/2/09, A-1010 Vienna. Its managing partners are Dr. Rudolf Pendl and Dr. Gerald Mair. The practice focuses on intellectual property and commercial law. According to its website, its core areas of expertise include trademark, design, patent and copyright law; competition law and marketing; IT, social media and conventional media law; contract law and contract review; labour law and data protection; and aviation law. The firm presents itself as advising clients on protecting brands and ideas, avoiding liability, and advertising and selling products with legal certainty, and it offers a free initial consultation as well as a free startup consultation on Fridays. PENDL MAIR maintains a public-facing knowledge and content channel: it publishes insights and articles on its website and produces the podcast series "Recht Nah", with episodes such as "Marken" (trademarks) and "Urheberrecht" (copyright) hosted by partner Dr. Gerald Mair. The firm also highlights current legal developments, for example differences between national and EU trademarks, Austrian Supreme Court decisions on serial marks and on copyright in photographs, and guidance for businesses affected by data-protection warning letters. As a law firm, PENDL MAIR is a private professional-services organisation rather than a listed company. Its brand identity is tied to the personal reputations of its named partners and to its specialised IP and technology-law positioning within the Austrian and EU legal market.
History
PENDL MAIR Rechtsanwälte operates as a cooperation of independent Austrian lawyers under the firm PENDL MAIR Rechtsanwälte OG. The firm is entered in the Austrian commercial register at the Commercial Court of Vienna under the number FN 432278 d, with VAT identification number ATU 69530117 and the Austrian bar association ADV-M code P111890. Its registered office is at Annagasse 10/2/09 in the first district of Vienna (A-1010 Wien). The managing partners are Dr. Rudolf Pendl and Dr. Gerald Mair. From its base in Vienna, the firm has built a practice centred on intellectual property and adjacent commercial fields. Its stated areas of expertise cover trademark, design, patent and copyright law; competition law and marketing; IT, social media and conventional media law; contract law and contract review; labour law and data protection; and aviation law. This combination positions the firm at the intersection of brand protection, technology and regulated marketing — areas in which Austrian and EU rules frequently interact. PENDL MAIR has invested in public-facing legal communication. It maintains a website that publishes insights and articles on current decisions and practical questions, and it produces the podcast series "Recht Nah", whose episodes include "Marken" (trademarks) presented by partner Dr. Gerald Mair and "Urheberrecht" (copyright). The firm also promotes free initial consultations and a free startup consultation on Fridays, signalling a focus on founders and smaller businesses alongside established clients. As a professional partnership rather than a listed company, the firm's history is tied to its partners and their practice rather than to capital markets or large-scale corporate transactions. Its brand is defined by its specialisation, its Vienna address and its active publication of Austrian and EU IP and technology-law commentary.
Registered as PENDL MAIR Rechtsanwälte OG at the Commercial Court of Vienna under FN 432278 d.
Dr. Rudolf Pendl and Dr. Gerald Mair serve as managing partners.
Launches the "Recht Nah" podcast, including episodes on trademarks and copyright.
Products and positioning
Specialist Austrian law firm for intellectual property, technology and commercial law, combining partner-led advice with public legal education content.
Trademark, design, patent and copyright advice
Competition law and marketing advice
IT, social media and media law advice
Contract law and contract review
Labour law and data protection advice
Aviation law advice
Marketing campaigns
- Free initial consultation
- Free startup consultation on Fridays
- "Recht Nah" podcast series
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