PEMA Immobilien GmbH Schafferer Holding GmbH
Austrian real estate developer specializing in urban mixed-use projects across Austria, Germany, and South Tyrol.
Last updated September 29, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
PEMA Immobilien GmbH Schafferer Holding GmbH, commonly known as PEMA Holding, is an Austrian real estate development company founded in 2005 by Mag. Markus Schafferer. The company is headquartered in Innsbruck and operates additional offices in Munich and Vienna. It focuses on urban development projects in the office, retail, residential, and hotel asset classes. Since its founding, PEMA Holding has developed real estate projects with a total volume exceeding 800 million euros across Austria, Germany, and South Tyrol. The company is wholly owned by Markus Schafferer, who serves as managing partner and CEO. PEMA Holding is known for flagship projects such as the Headline tower in Innsbruck, the PEMA 2 building, and the Haus am Schottentor in Vienna. The company emphasizes values of handshake quality, fairness, transparency, and aesthetics in its projects, and collaborates with a network of established entrepreneurs and investors who share its commitment to sustainability, value appreciation, and profitability.
History
PEMA Holding was founded in 2005 by Mag. Markus Schafferer, then 27 years old, as 'Pema Gruppe'. The company initially focused on real estate projects in the Innsbruck area. Its first major project was the Headline tower in Innsbruck, the city's first high-rise since the 1976 Winter Olympics, completed with 21,000 m² of office and commercial space. This was followed by PEMA 2, a 50-meter-high mixed-use building with nearly 19,000 m² of space, including the new Innsbruck City Library. In South Tyrol, PEMA Holding was a partner in the Brenner Outlet shopping center. In 2014, Schafferer acquired the Porr-Tower in Innsbruck. The company has since expanded with offices in Munich and Vienna, and has developed projects totaling over 800 million euros. Notable projects include the Haus am Schottentor in Vienna and the P3-Tower in Innsbruck. PEMA Holding continues to seek opportunities in Austria and nearby countries such as Germany, Milan, and Zagreb.
- 2014
Acquired the Porr-Tower in Innsbruck.
- 2005
Founded as 'Pema Gruppe' by Mag. Markus Schafferer.
Products and positioning
Leading Austrian project developer for urban developments, combining handshake quality, fairness, transparency, and aesthetics.
Headline
First high-rise in Innsbruck since 1976, 21,000 m² office and commercial space.
PEMA 2
50-meter-high mixed-use building with 19,000 m², includes Innsbruck City Library.
Haus am Schottentor
Prestige project in Vienna.
P3-Tower
Project in Innsbruck.
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/pema-immobilien-gmbh-schafferer-holding-gmbh · Editorial policy · How profiles are compiled