PEMA Holding

PEMA Holding is an Austrian real-estate development company founded in 2005 by Markus Schafferer. The company is headquartered in Innsbruck and also maintains an office in Vienna. Its activities have centered on the development, acquisition and transformation of mixed-use urban properties, combining offices, apartments, hotels, retail, gastronomy and publicly accessible or community-oriented spaces. The company’s projects have been associated particularly with Innsbruck and Vienna, while its stated development area also extends to Germany and South Tyrol. Schafferer established PEMA after building commercial relationships through the sale of art. According to the company’s published history, those contacts helped him identify investors and assemble financing for real-estate projects. PEMA’s first major development was the Headline tower in Innsbruck, which opened in 2012. The building combined office and retail uses with gastronomy and a hotel, establishing the mixed-use model that became characteristic of the group’s portfolio. In 2014, PEMA acquired the Porr tower and opened a Vienna office. The acquisition expanded the company’s presence beyond Innsbruck and provided a platform for further urban redevelopment in the Austrian capital. In 2015, construction began on the second PEMA tower, generally referred to as P2. The approximately 50-metre building was planned with apartments, gastronomy and retail areas, together with an open community space. The community-space concept was designed by Andreas Braun, who had previously served as chief executive of Swarovski Kristallwelten. The reported development cost for P2 was €60 million; this figure relates to the project’s development and is not a reported measure of PEMA’s revenue, profit or market value. PEMA also expanded its external advisory network. Former CA Immo chief executive Bruno Ettenauer began advising the company in 2016, and former Austrian chancellor Werner Faymann became a consultant in 2017. These appointments connected PEMA with experience in listed real-estate management and Austrian public-sector leadership, although the available reference material does not describe either adviser as an operating executive or owner. In 2017, PEMA began developing the former Creditanstalt headquarters in Vienna. In 2018, planning started for a third PEMA tower based on the former Porr tower. The planned project was intended to include a Motel One hotel, offices and retail space, with completion originally targeted for 2020. The available reference material does not establish whether every planned element was completed on schedule, nor does it provide current portfolio totals, revenue, employee numbers or a current executive roster beyond the ownership information. PEMA’s positioning is therefore best understood as privately owned urban real-estate development, with an emphasis on prominent mixed-use buildings and the reuse or redevelopment of strategically located properties. The company is wholly owned by Markus Schafferer according to the cited company-structure information. No stock-market listing, ticker symbol, official website or separate parent company is identified in the supplied material.

PEMA Holding was founded in 2005 by Markus Schafferer in Austria. Schafferer reportedly drew on relationships formed through his work selling art to identify investors for real-estate projects. The company developed from that privately assembled investment network into an urban property business operating principally in Innsbruck and Vienna, with projects also associated with Germany and South Tyrol. PEMA’s first major project was the Headline tower in Innsbruck, which opened in 2012. Rather than being limited to a single property use, the building incorporated offices, retail and gastronomy space, as well as a hotel. This mixed-use approach became a defining feature of the company’s development strategy. In 2014, PEMA bought the Porr tower and opened an office in Vienna. The move strengthened its presence in the capital and created a basis for additional redevelopment work. In 2015, the company started developing the second PEMA tower, known as P2. The building was planned at approximately 50 metres in height and included apartments, gastronomy and retail premises. It also incorporated an open community space designed by Andreas Braun, a former chief executive of Swarovski Kristallwelten. The project was reported to cost €60 million. PEMA broadened its advisory relationships during the following years. Bruno Ettenauer, the former head of CA Immo, became a consultant in 2016. In 2017, Werner Faymann, who had previously served as Austria’s chancellor, also began supporting the company as a consultant. The supplied reference does not identify either person as part of PEMA’s formal executive management. Also in 2017, PEMA commenced development of the former Creditanstalt headquarters in Vienna. In 2018, planning began for a third PEMA tower, intended to emerge from the Porr tower property. The proposed scheme included a Motel One hotel, office accommodation and retail space, and was originally planned for completion in 2020. The available source does not provide a later construction update or confirm the final delivery date. The company structure described in the reference material states that Markus Schafferer owns 100 percent of PEMA Holding. No public listing, ticker, parent corporation, revenue data or comprehensive current management roster is supplied. On the available evidence, PEMA is a privately owned Austrian real-estate developer whose identity is closely connected with mixed-use urban projects and the conversion or expansion of significant existing properties.

• 2018

  Third PEMA tower enters planning

  [1]PEMA Holdingen.wikipedia.org

  Planning starts for a third tower based on the Porr tower, with a Motel One hotel, offices and retail space proposed.

• 2017

  Vienna redevelopment and advisory expansion

  [1]PEMA Holdingen.wikipedia.org

  PEMA begins developing the former Creditanstalt headquarters and adds former chancellor Werner Faymann as a consultant.

• 2016

  Bruno Ettenauer joins as consultant

  [1]PEMA Holdingen.wikipedia.org

  Former CA Immo chief executive Bruno Ettenauer begins advising PEMA.

• 2015

  P2 development begins

  [1]PEMA Holdingen.wikipedia.org

  Construction begins on the second PEMA tower, planned with residential, retail, gastronomy and community uses.

• 2014

  Porr tower acquired

  [1]PEMA Holdingen.wikipedia.org

  PEMA acquires the Porr tower and opens an office in Vienna.

• 2012

  Headline tower opens

  [1]PEMA Holdingen.wikipedia.org

  PEMA opens its first major project in Innsbruck, a mixed-use tower with offices, retail, gastronomy and a hotel.

• 2005

  PEMA Holding is founded

  [1]PEMA Holdingen.wikipedia.org

  Markus Schafferer establishes PEMA Holding as an Austrian real-estate company.

Privately owned Austrian urban real-estate developer focused on mixed-use buildings and redevelopment projects combining residential, office, hotel, retail, gastronomy and community functions.

• Mixed-use tower · 2012

  Headline tower

  PEMA’s first major project, opened in Innsbruck in 2012. The tower combines office accommodation with retail and gastronomy premises and a hotel, illustrating the company’s preference for vertically integrated urban developments rather than single-purpose buildings.

• Mixed-use residential tower · 2015

  P2 tower

  The second PEMA tower was developed as an approximately 50-metre mixed-use building. Its planned program included apartments, retail and gastronomy areas, plus an open community space designed by Andreas Braun, formerly of Swarovski Kristallwelten. The project was reported to have a €60 million development cost.

• Urban redevelopment · 2014

  Porr tower redevelopment

  PEMA acquired the Porr tower in 2014. Later planning for a third PEMA tower was described as a redevelopment of this property, with a proposed combination of hotel, office and retail uses.

• Historic office-building redevelopment · 2017

  Former Creditanstalt headquarters redevelopment

  In 2017, PEMA began developing the former headquarters of Creditanstalt in Vienna. The supplied reference identifies the project but does not provide its final program, completion date or current operating status.

• 2018

  Plan a third PEMA towerGeneration change

  Background

  PEMA planned to redevelop the acquired Porr tower as another branded mixed-use high-rise.

  Action taken

  Planning began for a third PEMA tower containing a Motel One hotel, offices and retail space.

  Aftermath

  Completion was originally targeted for 2020, but the supplied material does not confirm whether the schedule or planned program was achieved.

  Source

• 2017

  Expand Vienna redevelopment activityStrategy

  Background

  PEMA had established a Vienna office after acquiring the Porr tower and sought additional projects in the Austrian capital.

  Action taken

  The company began developing the former Creditanstalt headquarters in Vienna.

  Aftermath

  The project extended PEMA’s portfolio into the redevelopment of a significant former financial-institution headquarters. Later project outcomes are not established by the supplied reference.

  Source

• 2015

  Proceed with the P2 tower developmentProduct launch

  Background

  Following the expansion of its portfolio and Vienna presence, PEMA began developing a second branded tower with residential, retail, gastronomy and community functions.

  Action taken

  The company initiated development of the approximately 50-metre P2 tower.

  Aftermath

  The project became a prominent example of PEMA’s mixed-use development model. The supplied source reports a €60 million cost but does not provide final completion or financial results.

  Reported project cost. €60 million (2015 development announcement)

  Source

1. 1PEMA Holdingen.wikipedia.org