Pedal Me
A London e-cargo-bike logistics and passenger-transport company serving urban deliveries and taxi journeys.
Last updated August 31, 2026
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Overview
Pedal Me is a London-based logistics and passenger-transport company built around electric cargo bicycles. Founded in 2017 by transport planner Benjamin Knowles, astrophysicist and technologist Rob Sargent, and National Standards Instructor for Cycling Chris Dixon, the company developed a model intended to move people and freight through dense urban areas without relying on conventional vans or cars. Its principal operating area has generally been within approximately nine miles of central London, where congestion, restricted road space, and demand for short-distance deliveries create a potential advantage for compact cargo vehicles. The company uses e-cargo bikes built by the Dutch manufacturer Urban Arrow. Its services have included commercial cargo delivery and passenger journeys described as taxi services. Although Pedal Me has attracted public attention for its passenger-carrying capability, cargo work has substantially exceeded passenger journeys. The company’s operating proposition is based on combining electric assistance, relatively high vehicle manoeuvrability, and trained riders to complete short urban trips efficiently. A Transport for London trial demonstrated the model’s potential when Pedal Me riders moved construction materials from Wood Green to Whitechapel more quickly than a van; the contractor subsequently indicated that it intended to continue receiving deliveries by bicycle. Pedal Me’s customer and institutional work has included the movement of office equipment for the sustainability charity Sustrans. In May 2019, Sustrans used the company to relocate all of its office equipment over a distance of 2.7 miles across London. By 2019, Pedal Me reportedly employed 45 people and operated a fleet of 42 bikes. The company later sought to expand the infrastructure supporting its freight activities, announcing in December 2020 that it was opening a 6,500-square-foot warehouse in Zone 1. During the COVID-19 lockdowns, Pedal Me also undertook public-service logistics. In April and May 2020 it partnered with Lambeth Council to distribute nearly 10,000 care packages to individuals and families considered most in need. The operation covered more than 20,000 kilometres and transported approximately 150,000 kilograms of goods across the borough. Pedal Me described it as the largest operation in its history and potentially the largest single e-cargo-bike logistics operation in the United Kingdom at that time. In February 2021, it additionally offered free rides to Londoners travelling to and from COVID-19 vaccination appointments. The company encountered severe financial difficulty. In February 2024, Pedal Me entered administration, reportedly citing unpaid tax bills and resulting in the loss of value for its shareholders. The business was subsequently bought out of administration by a group that included existing shareholders, while crowdfunding backers were not included in the transaction. The available reference material does not establish the company’s current operating status, ownership structure, or whether all prior services continue unchanged. Pedal Me is therefore best understood as a London urban-mobility and freight brand whose history combines commercial delivery, passenger transport, public-sector logistics, and an attempted post-administration continuation.
History
Pedal Me was established in London in 2017 by Benjamin Knowles, Rob Sargent, and Chris Dixon. Their backgrounds combined transport planning, technology and science, and professional cycling instruction. The company was created to apply electric cargo-bike technology to urban logistics and passenger movement, particularly in areas where road congestion and limited kerb space make conventional vans inefficient. Pedal Me’s vehicles were built by Urban Arrow in the Netherlands. The company generally operated within roughly nine miles of central London. Its activities covered both freight and passenger transport, although cargo deliveries became the dominant part of the business. The passenger service gave the brand visibility as an alternative form of urban taxi, while the freight operation addressed commercial deliveries, material transport, and relocations. A Transport for London trial provided an important demonstration of the model. Pedal Me riders transported construction materials between Wood Green and Whitechapel and completed the journey faster than a van. Following the trial, the contractor involved planned to continue accepting deliveries by bicycle. In May 2019, Sustrans used Pedal Me to move all of its office equipment 2.7 miles across London. The company reportedly employed 45 people and operated 42 bikes during 2019. The COVID-19 pandemic shifted part of Pedal Me’s work toward community logistics. In April and May 2020, the company worked with Lambeth Council to distribute nearly 10,000 care packages to vulnerable individuals and families. Its fleet travelled more than 20,000 kilometres and moved about 150,000 kilograms of material across the borough. Pedal Me characterised the effort as its largest operation and potentially the largest single e-cargo-bike logistics project in the United Kingdom. In December 2020, it announced a 6,500-square-foot Zone 1 warehouse intended to strengthen its freight network. In February 2021, the company supported the vaccination programme by offering free rides for Londoners travelling to and from vaccination appointments. Pedal Me later experienced financial distress. In February 2024, it entered administration and cited unpaid tax bills. The administration wiped out shareholder value, but a group of existing shareholders acquired the company out of administration. Crowdfunding backers were not included in that transaction. The available sources do not provide enough information to confirm the post-administration corporate structure, management team, or ongoing service footprint. Accordingly, the brand’s historical role is clear, but its present status requires verification.
- 2024
Administration and acquisition
[1]Pedal Me entered administration over unpaid tax bills and was later acquired from administration by a group including existing shareholders.
- 2021
Vaccination transport support
[1]Pedal Me offered free rides for Londoners travelling to and from COVID-19 vaccination appointments.
- 2020
Lambeth care-package operation
[1]Pedal Me partnered with Lambeth Council to deliver nearly 10,000 care packages during the COVID-19 lockdown period.
- 2020
Zone 1 warehouse announced
[1]The company announced a 6,500-square-foot warehouse to support freight operations.
- 2019
Fleet and workforce reported
[1]Pedal Me reportedly employed 45 people and operated 42 bikes.
- 2019
Sustrans office relocation
[1]Sustrans used Pedal Me to move its office equipment 2.7 miles across London.
- 2017
Company founded
[1]Benjamin Knowles, Rob Sargent, and Chris Dixon founded Pedal Me in London to provide urban freight and passenger services using electric cargo bikes.
Products and positioning
Low-emission, congestion-resistant urban logistics and passenger transport using electric cargo bikes.
Express logistics · 2017
E-cargo bike delivery
Pedal Me’s core service was the movement of commercial freight using electrically assisted cargo bikes. The service was designed for short urban routes in and around London, including deliveries of construction materials, office equipment, and other goods. The company’s operating model sought to avoid the congestion, parking constraints, and emissions associated with conventional delivery vans.
Urban passenger transport · 2017
Passenger taxi journeys
The company also offered passenger journeys using cargo bikes configured to carry people. This service positioned Pedal Me as an unusual taxi or point-to-point transport option for London. Passenger trips attracted attention, but the available reference material states that cargo deliveries significantly outnumbered passenger journeys.
Public-sector logistics · 2020
Large-scale community logistics
Pedal Me applied its fleet to public and community distribution projects, most notably the Lambeth Council care-package operation during the COVID-19 lockdowns. This capability involved moving high volumes of goods across a dense urban area without conventional delivery vans.
Marketing campaigns
- 2021Free COVID-19 vaccination rides
London
Pedal Me offered free rides to Londoners travelling to and from COVID-19 vaccination appointments.
Outcome. The available source does not report a quantified outcome.
- 2020Lambeth COVID-19 care-package deliveries
London · Lambeth
Pedal Me partnered with Lambeth Council during April and May 2020 to deliver nearly 10,000 care packages to people and families most in need. The fleet covered more than 20,000 kilometres and moved approximately 150,000 kilograms of goods.
Outcome. The operation became the largest project in Pedal Me’s history and was described as potentially the United Kingdom’s largest single e-cargo-bike logistics operation.
Brand decisions
2024
Enter administration and sell the businessOtherBackground
Pedal Me entered administration after financial distress associated with unpaid tax bills.
Action taken
The business was acquired out of administration by a group including existing shareholders; crowdfunding backers were not included in the transaction.
Aftermath
The administration wiped out shareholder value. The current ownership, management, and operating status are not established by the available sources.
2020
Expand freight infrastructure with a Zone 1 warehouseStrategyBackground
Cargo deliveries had become the company’s main activity, creating a need for central handling and storage capacity.
Action taken
Pedal Me announced a 6,500-square-foot warehouse in Zone 1 to support its freight operations.
Aftermath
The source material does not provide later operating or financial results for the warehouse.
Recent events
- 2024
Pedal Me enters administration[1]
Bankruptcy · Other
Pedal Me entered administration in February 2024, with unpaid tax bills cited as a reason for the financial failure. A group including existing shareholders subsequently acquired the business from administration, while crowdfunding investors were excluded from the deal.
- 2021
Pedal Me offers free vaccination rides[1]
Campaign
Pedal Me offered free rides to London residents travelling to and from COVID-19 vaccination appointments.
- 2020
Pedal Me opens a Zone 1 freight warehouse[1]
Other
The company announced plans to open a 6,500-square-foot warehouse in Zone 1 to support its freight operations.
Sources2 sources
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