Pechoin Men
Pechoin Men is Pechoin’s men’s skincare line, with cleansing and moisturizing products promoted for hydration, soothing, and a fresh skin feel.
Last updated October 12, 2026
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Overview
Pechoin Men (百雀羚男士) is the men’s skincare line presented on the official Pechoin website. It is part of the broader Pechoin skincare brand rather than a separately documented company. The supplied official material does not identify a distinct founding date, founder, corporate owner, or headquarters for the men’s line. Pechoin’s own technology page says that Pechoin was founded in 1931 and describes its approach as combining Eastern botanical extracts with modern research; that history belongs to the parent brand, not a separately dated launch of Pechoin Men. The line shown in the supplied men’s page centers on the Men Hydra Power moisturizing range. Products include a hydrating energy toner, a high-moisture cream, a high-moisture emulsion, and an anti-blackhead facial cleanser. The page describes the range as designed for modern men and highlights hydration, a fresh, non-greasy texture, and care for skin challenges associated with a fast-paced lifestyle. Listed product sizes and prices on the page include a 100 ml toner, a 50 g cream, and a 100 g cleanser; the page also names a 100 ml emulsion in its product and claims disclosures. The brand’s product descriptions refer to “water power” technology and plant extracts. The official page identifies botanical ingredients used in the technology formulation, including dendrobium stem, aloe leaf, sophora root, goji fruit, and echinacea extracts. Product benefit descriptions include moisturizing, soothing, and firming claims for several products, while the cleanser is described as cleansing and helping with oil control and physical removal of blackheads. The site’s explanatory notes attribute some claims to internal or third-party testing and caution that results may vary by individual. The available official evidence is centered on China-facing Pechoin product pages and does not establish a distinct international operating footprint for Pechoin Men. Its positioning is that of an accessible men’s skincare range within a long-established Chinese skincare brand, combining everyday cleansing and hydration products with botanical ingredients and contemporary skincare technology.
History
Pechoin Men is presented as a men’s product line on the official Pechoin website. The supplied evidence does not give a launch date or a separate corporate history for this line. Its context is the longer history of parent brand Pechoin, which the brand’s own materials date to 1931. According to Pechoin’s official history page, Gu Zhimin established the Fubeikang cosmetics company in 1931 in Shanghai, and the company began using the “百雀” mark on products such as face powder. In 1936, the factory moved and the product range expanded to include cold cream and face powder; the official account also describes registrations of Pechoin-related marks that year. The page says that in 1939 Gu developed Pechoin cold cream from a formula supplied by a friend. During the 1940s, the brand became widely known in China, and in 1946 Fubeikang sponsored the Shanghai Miss event. Pechoin’s official account says that, from the late 1950s, its products participated in the Leipzig Trade Fair and were subsequently exported to East Germany. In 1960, Shanghai Daily Chemical Factory No. 2 authorized a Hong Kong company to register the Pechoin name for various product categories in Hong Kong; the page also describes moves into markets including Malaysia and Indonesia. In the 1980s and 1990s, the parent brand’s product range continued to develop, including the Phoenix Pearl Cream mentioned in the official history. Around the beginning of the 2000s, Pechoin’s herbal product range became prominent, according to the company’s account. The official technology page characterizes Pechoin as a skincare brand combining Eastern botanical extracts with modern research. Within that broader brand context, Pechoin Men’s supplied product page features the Men Hydra Power range. Its currently described assortment includes a toner, emulsion, cream, and anti-blackhead cleanser, with claims centered on hydration and other skincare benefits. The evidence documents the current product presentation but does not establish when the men’s line or its named range first launched.
- 1960
Pechoin name registered in Hong Kong
- 1946
Fubeikang sponsored the Shanghai Miss event
- 1939
Pechoin cold cream developed
- 1936
Product range and trademark activity expanded
- 1931
Pechoin parent brand founded
Men Hydra Power range featured on the official site
Products and positioning
A men’s skincare range within Pechoin, focused on daily cleansing and hydration, with products promoted for a fresh, non-greasy feel and botanical ingredients.
Men Hydra Power Moisturizing Energy Toner (new generation)
A 100 ml toner promoted for hydration and soothing; the page also describes an eight-hour high-moisture claim.
Men Hydra Power High-Moisture Cream
A 50 g cream promoted for high moisturization and firming.
Men Hydra Power Anti-Blackhead Facial Cleanser
A 100 g cleanser described as helping cleanse, control oil, and physically remove blackheads.
Men Hydra Power High-Moisture Emulsion (new generation)
A 100 ml emulsion named in the official page’s product and claims disclosures.
Controversies
Sources6 sources
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