PearlCo
German online water-filter brand selling glass and bottle water filters, cartridges and sparkling-water makers, positioned around reducing single-use plastic.
Last updated September 27, 2026
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Overview
PearlCo is a German online water-filtration brand that sells directly to consumers through its own webshop, pearlco.de. The company describes itself as a water expert from Cologne and has been filtering water for its customers for more than twenty years, building its offer around glass water-filter jugs, filtered drinking bottles, replacement filter cartridges and sparkling-water makers. Its catalogue includes the Glas-Wasserfilter (glass water filter) line, the SOLID and SOFT filtered drinking bottles, the Classic and unimax cartridge families, and the Protect+ cartridge range, alongside accessories and starter packages. Prices shown on the shop are consumer-level euro prices, with glass jugs and multi-cartridge packs forming the core of the range. The brand's positioning is explicitly environmental. PearlCo says it has declared war on single-use plastic and aims to offer environmentally friendly products that reduce the consumption of disposable plastic bottles while delivering clean, fresh drinking water. It emphasises certified production in the European Union, components from European brand manufacturers and ISO-certified manufacturing, and it states that it works with environmental protection organisations, supporting the fight against the global plastic problem with every purchase. The shop has been recognised by Trusted Shops for more than ten years of service and customer satisfaction, a signal the brand uses to underline reliability and long experience in water filtration. Commercially, PearlCo operates as a direct-to-consumer e-commerce brand rather than a mass-market retail label. Its range is organised around a reusable hardware platform — glass jugs and filter bottles — plus recurring consumable cartridges, and the shop also offers subscription purchasing for filters, sparkling-water makers and cartridges. The brand has begun a transition to the name PerloPur, promoting a discount code tied to the new name on its cartridge pages, which suggests a rebranding or brand migration in progress. PearlCo is a privately held business; no parent company, founder or founding year is stated in the available evidence, and no stock listing is indicated.
History
PearlCo presents itself as a long-established German water-filtration specialist. On its own website the brand states that PearlCo water filters have been filtering fresh drinking water for its customers for more than twenty years, and its About page repeats the claim of over twenty years of know-how. The company is based in Cologne and sells through its own online shop at pearlco.de, describing itself as a water expert from Cologne offering water filters, sparkling-water makers and matching filter cartridges. From the outset the brand's commercial model has been direct-to-consumer e-commerce rather than wholesale or supermarket distribution. Its catalogue grew around a reusable hardware platform — glass water-filter jugs and filtered drinking bottles — combined with recurring replacement cartridges. The Classic cartridge family and the unimax universal cartridges form the consumable backbone of the range, while the Protect+ cartridges were introduced as an improved formula offering stronger limescale protection, filtration of heavy metals and other foreign substances, food-safe ion exchangers and coconut-shell activated carbon, with a stated capacity of up to 150 litres per cartridge. The SOLID and SOFT filtered drinking bottles extended the concept to portable use, and the shop also lists sparkling-water makers. Environmental positioning has been central to the brand's story. PearlCo states that it has declared war on single-use plastic and that its goal is to offer environmentally friendly products that reduce the consumption of disposable plastic bottles while providing clean, fresh drinking water. It emphasises that all components come from brand manufacturers in Europe and are produced in ISO-certified manufacturing, marketing the range as Made in EU with a high quality standard. It also says it works with environmental protection organisations and supports the fight against the global plastic problem with every purchase, directing customers to current partnerships on its product pages. In service terms, the brand highlights long-term customer trust: its online shop has been recognised by Trusted Shops for more than ten years of outstanding service and customer satisfaction. More recently, PearlCo has begun a transition to the name PerloPur, promoting a discount code tied to the new name on its cartridge pages and offering five percent off all water filters under that code. The shop also supports subscription purchasing for water filters, sparkling-water makers and cartridges. No founding year, founder, parent company or ownership structure is disclosed in the available evidence, and the brand does not appear to be stock-listed.
PearlCo states that its water filters have been filtering fresh drinking water for customers for more than twenty years.
The online shop is recognised by Trusted Shops for more than ten years of outstanding service and customer satisfaction.
Protect+ filter cartridges are introduced with an improved formula for stronger limescale protection and up to 150 litres of filtration per cartridge.
PearlCo begins a transition to the name PerloPur, promoting a discount code tied to the new name on its cartridge pages.
Products and positioning
Direct-to-consumer German water-filtration brand positioned on European-made quality, long experience and reducing single-use plastic.
Glas-Wasserfilter (glass water filter jug)
Glass water-filter jug sold with one, three or six filter cartridges in white or anthracite.
Classic Protect+ filter cartridges
Improved-formula cartridges with limescale protection, heavy-metal filtration, food-safe ion exchangers and coconut-shell activated carbon; up to 150 litres per cartridge.
Classic Universal filter cartridges
Universal replacement cartridges sold in packs of 6 or 12.
unimax universal filter cartridges
Universal replacement cartridges sold in packs of 12.
SOLID filtered drinking bottle
0.7-litre filtered drinking bottle available in anthracite and other colours, sold alone or in starter packages with replacement cartridges.
SOFT filtered drinking bottle
0.7-litre filtered drinking bottle in mint, sold with one filter cartridge.
Sparkling-water makers
Water carbonation appliances sold alongside filters and cartridges.
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