Peaceminusone

Peaceminusone, stylized as PEACEMINUSONE, is a South Korean fashion and lifestyle label associated with musician and artist G-Dragon, the stage name of Kwon Ji-yong, and stylist Gee Eun. The brand was formally established in October 2016, although its name and visual identity appeared earlier in G-Dragon’s creative work, including the 2013 album Coup d'Etat and the 2015 exhibition Peaceminusone: Beyond the Stage. Its name is generally interpreted as “peace minus one”: an incomplete peace sign and a conceptual reference to the coexistence of an idealized world with human imperfection. The logo commonly combines a peace-sign motif with one segment removed and a daisy symbol. The label began with a streetwear-oriented assortment of T-shirts, hats, outerwear, footwear, and accessories. Rather than presenting itself as a conventional basics brand, Peaceminusone has used clothing and objects as extensions of G-Dragon’s artistic practice. Its visual language frequently incorporates distressed surfaces, hand-worked details, graphic marks, daisies, and references to subculture, music, performance, and contemporary art. The brand’s early public identity was shaped by Peaceminusone: Beyond the Stage, a Seoul Museum of Art exhibition held in 2015. The exhibition brought together work by G-Dragon, domestic and international artists, and artifacts connected to his music and performance career, establishing the label as an interdisciplinary creative project before its commercial launch. After its 2016 launch, Peaceminusone expanded through online releases, temporary retail activations, and international pop-ups. A Seoul pop-up in 2017 was followed by limited appearances in cities including Miami, Osaka, and Hong Kong. Scarcity, strong visual recognition, and G-Dragon’s international profile helped the label attract attention beyond South Korea. Public figures including Bella Hadid, Luhan, Fan Bingbing, and Angelababy have been reported wearing the brand, reinforcing its position at the intersection of Korean popular culture, global streetwear, and luxury fashion. Collaboration has been central to Peaceminusone’s business model and cultural positioning. Earlier projects included jewelry with Chow Tai Fook, footwear with Giuseppe Zanotti, denim with AMBUSH, and retail or editorial projects with Vogue Korea and Colette. The label also participated in the Mickey: The True Original Exhibition in New York. Its most commercially visible partnership has been with Nike. The Air Force 1 Para-Noise, released in 2019, used a distressed upper designed to reveal artwork as it wore away, while Para-Noise 2.0 followed in 2020. The Kwondo 1, introduced in 2021, drew on taekwondo, G-Dragon’s surname Kwon, and Nike’s “Just Do It” phrase. These releases connected K-pop celebrity, Korean design, sneaker collecting, and global limited-edition commerce. Peaceminusone has also moved outside apparel and footwear. In 2022, it worked with IPX on a digital-art and NFT project involving the virtual character Wade. In 2025, projects associated with G-Dragon and the label extended into luxury watches and jewelry through Jacob & Co. and into packaged beverages through a CU convenience-store collaboration. These ventures illustrate the brand’s broadening role as an art-direction and cultural-marketing platform rather than only a clothing label. Its business remains closely tied to limited releases, collaborations, and the creative identity of G-Dragon.

The conceptual roots of Peaceminusone predate the label’s formal commercial launch. The name and logo appeared in G-Dragon’s creative universe by the time of his 2013 album Coup d'Etat. The phrase “peace minus one” expresses an imperfect or incomplete form of peace, while the altered peace-sign graphic has also been associated with the letters G and D. This early use established a symbolic vocabulary that would later carry across apparel, art objects, footwear, and collaborations. In 2015, the project took a major step toward public definition through Peaceminusone: Beyond the Stage at the Seoul Museum of Art. Held from June 6 to August 23, the exhibition presented G-Dragon’s interpretation of human nature and utopian aspiration through a combination of contemporary art, popular culture, music-related material, and collaborative works. Approximately 200 works by 12 Korean and international artists were included, with contributors reported to include Michael Scoggins, Sophie Clements, and James Clar. The exhibition framed Peaceminusone as an interdisciplinary cultural project rather than simply a celebrity merchandise line. The label was formally launched online in October 2016 by G-Dragon and stylist Gee Eun. Its initial offer centered on limited streetwear, including shirts, hats, accessories, and pieces bearing the brand’s crossed-through wordmark, peace-sign imagery, or daisy motif. The combination of a recognizable logo, restricted availability, and G-Dragon’s music audience gave the brand immediate visibility. In 2017, Peaceminusone used a Seoul pop-up store to develop a direct retail presence and subsequently appeared through temporary stores and activations in cities such as Miami, Osaka, and Hong Kong. Collaboration became the principal mechanism for broadening the label’s reach. Jewelry work with Chow Tai Fook and footwear with Giuseppe Zanotti connected the brand to luxury and fine accessories. A denim project with AMBUSH, a Vogue Korea pop-up, and a release associated with Colette demonstrated its ability to move between independent fashion, editorial culture, and established retail. In 2019, Peaceminusone contributed work to Mickey: The True Original Exhibition in New York, linking its visual identity to a major international pop-culture property. The partnership with Nike transformed the label’s global visibility. The 2019 Air Force 1 Para-Noise reworked a familiar sneaker through a deliberately unfinished surface that could expose hidden artwork as the shoe aged. Its rapid sell-through and strong collector interest made the collaboration a defining example of the connection between Korean popular culture and international sneaker culture. Para-Noise 2.0 followed in November 2020, retaining the central idea of a changing upper. In 2021, the Kwondo 1 introduced a different design direction, drawing on taekwondo and the meaning of G-Dragon’s surname while adapting Nike’s familiar branding language. Peaceminusone subsequently explored digital and lifestyle categories. Its 2022 project with IPX used the virtual human Wade in a digital-art and NFT collaboration. In 2025, the brand’s broader cultural platform was represented by projects including a Jacob & Co watch and jewelry collaboration and a CU highball. These initiatives show how Peaceminusone has expanded from clothing into collectible objects, virtual products, beverages, and luxury partnerships. Throughout its development, the label has remained closely identified with G-Dragon’s creative direction and with a model based on limited releases, cross-industry collaboration, and the blending of Seoul street culture with international fashion and art.

• 2025

  Expansion into luxury objects and beverages

  [1]Peaceminusoneen.wikipedia.org

  Projects with Jacob & Co and CU extended Peaceminusone’s collaboration model into watches, jewelry, and packaged drinks.

• 2022

  IPX digital collaboration

  [1]Peaceminusoneen.wikipedia.org

  The brand entered a digital-art and NFT collaboration with IPX featuring the virtual human Wade.

• 2021

  Nike Kwondo 1

  [1]Peaceminusoneen.wikipedia.org

  Peaceminusone and Nike introduced the Kwondo 1, a sneaker drawing on taekwondo and G-Dragon’s name.

• 2020

  Para-Noise 2.0

  [1]Peaceminusoneen.wikipedia.org

  The second Nike Para-Noise release extended the collaboration’s changing-surface design concept.

• 2019

  Nike Air Force 1 Para-Noise

  [1]Peaceminusoneen.wikipedia.org

  The first Para-Noise Air Force 1 brought Peaceminusone to a global sneaker audience with its distressed, artwork-revealing construction.

• 2017

  Seoul pop-up and international activations

  [1]Peaceminusoneen.wikipedia.org

  The brand opened a Seoul pop-up and expanded its temporary retail presence to international cities including Miami, Osaka, and Hong Kong.

• 2016

  Formal online launch

  [1]Peaceminusoneen.wikipedia.org

  G-Dragon and Gee Eun formally launched Peaceminusone as a streetwear label offering apparel, headwear, and accessories.

• 2015

  Peaceminusone: Beyond the Stage exhibition

  [1]Peaceminusoneen.wikipedia.org

  A Seoul Museum of Art exhibition presented the project through contemporary art, pop culture, music-related artifacts, and collaborations with Korean and international artists.

• 2013

  Peaceminusone name appears in G-Dragon’s creative work

  [1]Peaceminusoneen.wikipedia.org

  The name and associated logo were used in connection with G-Dragon’s album Coup d'Etat, preceding the formal establishment of the fashion label.

An art-led Korean streetwear and lifestyle label positioned between music, contemporary art, fashion, sneaker culture, and luxury collaboration. Its identity emphasizes limited production, conceptual graphics, distressed or transformed materials, and the cultural influence of G-Dragon.

• Streetwear · 2016

  Apparel

  Peaceminusone’s core apparel range includes T-shirts, tops, jackets, and other streetwear pieces. Designs commonly use the brand wordmark, altered peace-sign imagery, daisy graphics, distressed treatments, and limited-edition construction. Apparel has often been distributed through online drops, pop-ups, and collaborations rather than through a broad permanent retail network.

• Fashion accessories · 2016

  Headwear and accessories

  Hats, bags, jewelry, and other accessories extend the label’s visual identity beyond clothing. These products are typically logo-led or incorporate the daisy and incomplete-peace motifs. The category has also provided a bridge to higher-end collaborations, including jewelry and collectible objects.

• Footwear collaboration · 2019

  Nike Air Force 1 Para-Noise

  The Para-Noise Air Force 1 collaboration reinterpreted Nike’s classic silhouette with a deliberately distressed upper. As the shoe is worn, the surface can reveal artwork beneath it, turning aging and damage into part of the design. The release became a major international sneaker and collectible product for Peaceminusone.

• Footwear collaboration · 2020

  Nike Air Force 1 Para-Noise 2.0

  Para-Noise 2.0 continued the central collaboration concept of a changing and partially concealed upper. Its limited distribution and association with G-Dragon generated strong demand among sneaker collectors and extended the commercial momentum of the original Para-Noise project.

• Footwear collaboration · 2021

  Nike Kwondo 1

  The Kwondo 1 is a Peaceminusone and Nike footwear design inspired by taekwondo, G-Dragon’s surname Kwon, and Nike’s “Just Do It” language. It moved beyond the Air Force 1 platform and translated Peaceminusone’s formal and conceptual approach into a distinct collaborative silhouette.

• Digital collectibles · 2022

  Digital art and Wade NFT collaboration

  The 2022 project with IPX used the virtual human Wade as the basis for a limited digital-art and NFT release. It represented an experiment in transferring Peaceminusone’s collectible and collaboration model into virtual goods.

• Luxury watch collaboration · 2025

  Astronomia Solar G-Dragon

  The Jacob & Co collaboration is a bespoke luxury watch associated with G-Dragon and Peaceminusone. Its reported design elements include a daisy-shaped dial, multicolored sapphires, white diamonds, a rose-gold dragon motif, and personalized inscriptions.

• Beverage collaboration · 2025

  G-Dragon Highball

  The CU highball collaboration extended the brand’s visual and cultural identity into a packaged alcoholic beverage. It illustrates Peaceminusone’s expansion from fashion and collectibles into lifestyle products distributed through a mass retail channel.

• 2019Mickey: The True Original Exhibition

  United States

  Peaceminusone contributed artwork to the New York exhibition celebrating Mickey Mouse’s 90th anniversary.

  Outcome. The participation placed the label within a major international pop-culture and design event.

  Source
• 2019Nike Air Force 1 Para-Noise launch

  Global

  The launch promoted a limited Nike Air Force 1 designed around Peaceminusone’s unfinished-art concept and G-Dragon’s creative direction.

  Outcome. The release sold out rapidly and increased the label’s visibility among international sneaker consumers.

  Source
• 2017Vogue Korea pop-up

  South Korea

  Peaceminusone worked with Vogue Korea on a Seoul pop-up offering limited-edition apparel and strengthening the connection between the label and fashion media.

  Outcome. The project supported the brand’s transition from online drops into experiential and editorial retail.

  Source
• 2015Peaceminusone: Beyond the Stage

  South Korea

  The Seoul Museum of Art exhibition introduced Peaceminusone as an interdisciplinary project combining G-Dragon’s artistic perspective, contemporary art, popular culture, and music-related materials.

  Outcome. It established the project’s conceptual and art-led identity before the fashion label’s formal launch.

  Source

• 2025

  Expansion into luxury and mass lifestyle categoriesStrategy

  Background

  Peaceminusone’s collaboration model broadened beyond apparel, footwear, and digital art.

  Action taken

  Projects associated with the label and G-Dragon included a Jacob & Co watch and jewelry collaboration and a CU highball.

  Aftermath

  The initiatives demonstrated the brand’s ability to apply its cultural identity across luxury objects and everyday consumer products.

  Source

• 2022

  Move into digital collectiblesStrategy

  Background

  The label explored how its limited-edition and collectible model could operate in virtual environments.

  Action taken

  It partnered with IPX on digital art and NFT releases featuring the virtual human Wade.

  Aftermath

  The project extended Peaceminusone’s collaboration system beyond physical fashion products.

  Source

• 2021

  Expansion from Para-Noise into the Kwondo 1Generation change

  Background

  After two Air Force 1 releases, the partnership with Nike moved toward a new silhouette and a more direct reference to Korean cultural identity.

  Action taken

  Peaceminusone and Nike launched the Kwondo 1, drawing on taekwondo and the name Kwon.

  Aftermath

  The release broadened the partnership beyond a single sneaker model.

  Source

• 2019

  Entry into global sneaker collaboration through NikeProduct launch

  Background

  Peaceminusone sought to translate its art-led identity into a globally recognizable footwear platform.

  Action taken

  The label collaborated with Nike on the Air Force 1 Para-Noise, using a distressed surface that could reveal hidden artwork.

  Aftermath

  The product sold out rapidly and became the brand’s signature international collaboration.

  Source

• 2016

  Formal launch as a limited streetwear labelStrategy

  Background

  Following earlier artistic presentations and use of the Peaceminusone name, the founders established a commercial fashion label.

  Action taken

  The brand launched online with apparel, headwear, and accessories centered on its logo and conceptual visual language.

  Aftermath

  The label developed through limited drops, pop-ups, and collaborations rather than a conventional mass-market fashion rollout.

  Source

• 2026-10-23

  PEACEMINUSONE and ZO&FRIENDS launch collaborative pop-up[2]PEACEMINUSONE 与 ZO&FRIENDS 推出联名快闪店chinanewscloud.com

  Reported: 2026-10-24

  PEACEMINUSONE and ZO&FRIENDS launched their first collaborative pop-up at Breeze Nanshan in Taipei, running from October 23 through November 8, 2026.

1. 1Peaceminusoneen.wikipedia.org
2. 2PEACEMINUSONE 与 ZO&FRIENDS 推出联名快闪店chinanewscloud.com