PChome eBay
Taiwanese online auction and shopping marketplace founded in September 2006 as a joint venture between PChome Online and eBay.
Last updated September 15, 2026
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Overview
露天市集 (PChome eBay) is a Taiwanese e-commerce company and online auction website. It was established in September 2006 as a joint venture between PChome Online and eBay. The platform positions itself as Taiwan's largest online shopping marketplace, offering both new and second-hand goods along with frequent promotional campaigns and logistics/payment partnerships.
History
露天市集國際資訊股份有限公司 was formed as a joint venture between PChome Online and eBay, with an establishment date of September 2006. By 2018, full-year gross merchandise value (GMV) on the platform exceeded NT$330.5 billion, making it the first e-commerce platform in Taiwan to surpass NT$100 million in transaction value, with a transaction scale exceeding that of large department stores and physical retail channels in Taiwan. Total site listings were approaching a new high of 420 million items, and the breadth of listings on Ruten made Taiwan the country with the highest 'Listing Per Capita' in the world.
Products and positioning
Taiwan's largest online shopping marketplace
Product categories. Online auction listings · New goods · Second-hand goods
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