Pax8
Pax8 is a cloud commerce marketplace that helps managed service providers and resellers buy, sell, and manage cloud software subscriptions.
Last updated October 30, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Pax8 is a privately held American technology company that operates a cloud commerce marketplace for the IT channel. Founded in 2012 and headquartered in Greenwood Village, Colorado, the company gives managed service providers (MSPs), value-added resellers, and other channel partners a single platform to discover, purchase, provision, and bill cloud software subscriptions from a large catalog of independent software vendors. Its marketplace spans categories such as security, backup and disaster recovery, productivity, communications, infrastructure, and line-of-business applications, and it is designed to reduce the operational friction that partners face when sourcing cloud services from many separate vendors. Pax8 is not a software vendor itself in the traditional sense; it is a distribution and commerce layer for the cloud. Partners use its platform to quote and order subscriptions, automate provisioning, consolidate billing, and manage renewals and customer lifecycle tasks. The company also provides enablement resources, technical support, and educational programs that help partners build recurring-revenue cloud practices. This positioning places Pax8 at the intersection of cloud infrastructure, IT services, and channel distribution. Pax8 has expanded internationally and now serves partners in North America, Europe, Australia, New Zealand, and parts of Asia. It has grown through a combination of organic expansion and acquisitions, including the purchase of Sea-Level Operations and later the cloud commerce business of BitTitan, which added migration and managed services capabilities. The company has been backed by private investors and has appeared on growth-company rankings. Its brand is closely associated with the "cloud marketplace for MSPs" category, and it competes with other distributor-run and independent cloud marketplaces. Because Pax8 is privately held, detailed financial results are not publicly reported. The company remains active and continues to add vendors, geographies, and partner tools to its platform.
History
Pax8 was founded in 2012 by John Street, Ryan Walsh, and Klaus Schiess. The founders set out to build a cloud marketplace specifically for the IT channel, at a time when managed service providers were moving from on-premises software and hardware resale toward recurring cloud subscriptions. The company established its headquarters in Greenwood Village, Colorado, and began aggregating software vendors onto a single commerce platform that partners could use for ordering, provisioning, and billing. In its early years, Pax8 focused on recruiting independent software vendors and building the automation needed to make cloud subscriptions easy for partners to resell. The platform grew to include security, backup, productivity, and infrastructure categories, and the company added partner enablement programs and technical support to help MSPs build cloud practices. Pax8 also launched educational initiatives, including Pax8 University, to train partners on cloud sales and operations. Pax8 expanded internationally, opening operations in markets including Canada, the United Kingdom, the Netherlands, Australia, New Zealand, Germany, Belgium, Ireland, and Singapore. This geographic expansion allowed the company to serve multinational partners and to add regional software vendors to its catalog. In 2021, Pax8 acquired Sea-Level Operations, a consulting and training firm focused on the managed services industry, adding business coaching and operational expertise to its partner offerings. In 2022, Pax8 acquired the cloud commerce business of BitTitan, a provider of cloud migration and managed services automation. The deal added migration tooling and expanded Pax8's ability to support partners moving customers to cloud platforms such as Microsoft 365. Pax8 has been backed by private investors and growth equity firms, and it has appeared on rankings of fast-growing private companies. Because it is privately held, it does not publish detailed financial statements. The company remains active, continuing to add vendors, partner tools, and geographic coverage to its marketplace.
- 2022
Acquired the cloud commerce business of BitTitan.
- 2021
Acquired Sea-Level Operations, a managed services consulting and training firm.
- 2012
Pax8 founded by John Street, Ryan Walsh, and Klaus Schiess.
Products and positioning
A channel-first cloud commerce marketplace that simplifies how MSPs and resellers buy, sell, and manage cloud subscriptions.
Pax8 Cloud Marketplace
A marketplace for partners to discover, order, provision, and manage cloud software subscriptions.
Pax8 Partner Platform
Tools for quoting, billing, renewals, and customer lifecycle management.
Pax8 University
Educational resources and training for channel partners.
Recent events
- Unconfirmed
GTIA launches Managed Intelligence Alliance[2]
Reported:
The Global Technology Industry Association (GTIA) launched the Managed Intelligence Alliance, bringing together IT service providers and vendors to develop channel standards, accreditation frameworks, research and best practices for delivering AI to small and medium-sized businesses.
GTIA launches Managed Intelligence Alliance[3]
Reported:
The Global Technology Industry Association (GTIA) launched the Managed Intelligence Alliance, a vendor-neutral program intended to help IT service providers deliver AI to small and medium-sized businesses. Pax8 is the alliance’s charter member, alongside founding party members.
GTIA launches the Managed Intelligence Alliance[4]
The Global Technology Industry Association (GTIA) launched the vendor-neutral Managed Intelligence Alliance, with Pax8 as charter member and CrowdStrike, Cynet, F1 Information Technologies, Lyra, Microsoft, New Charter, NinjaOne, Rev.io and Sourcepass as founding party members. The alliance will develop channel standards, accreditation and research for IT service providers.
Blumira launches Hearth AI security command center[5]
Reported:
Blumira launched Hearth, a vendor-agnostic AI command center that reasons across security tools and services an organization already uses, and made it available in the Pax8 Marketplace for MSPs.
Pax8 to acquire TVG[6]
Reported:
Pax8 is buying TVG, a cloud services and software distributor in northeastern Europe. The article says the acquisition will allow Pax8 to expand into Latvia, Lithuania, and Estonia.
- Unconfirmed
Pax8 acquires TVG[7]
Pax8 acquired Europe-based TVG, a cloud services and software distributor headquartered in Riga, Latvia, expanding Pax8’s cloud-services reach in the Baltic region.
Sources7 sources
Cite this profile: Cite the canonical profile. /brand-wiki/pax8 · Editorial policy · How profiles are compiled