Patxi's Chicago Pizza
An American pizzeria chain specializing in Chicago-style deep-dish pizza.
Last updated August 24, 2026
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Overview
Patxi's Chicago Pizza is an American restaurant chain based in Sausalito, California, known for serving Chicago-style pizza. The brand name is associated with co-founder Francisco “Patxi” Azpiroz, with “Patxi's” pronounced approximately “pah-cheese.” Its core proposition is a pizzeria interpretation of the Chicago deep-dish format, a style distinguished by a substantial crust and layered filling rather than the thinner, more widely distributed forms of American pizza. The chain's identity has therefore centered on a specialized regional pizza category rather than on a broad, undifferentiated fast-food menu. The business was founded by William Freeman and Francisco “Patxi” Azpiroz. Public reference material does not establish a founding year, but identifies the two men as the company's founders and describes the enterprise as a small pizzeria chain headquartered in Sausalito. Its restaurant footprint has remained concentrated in the United States. The available record does not document a substantial international operation, a public listing, or a separately disclosed corporate headquarters beyond Sausalito. A significant ownership transition occurred in April 2014, when private-equity firm KarpReilly LLC was reported to have acquired a controlling interest in Patxi's. The announcement said that co-founder William Freeman would remain chief executive officer and indicated an ambition to expand the chain to 70 locations by 2019. That target represented an effort to move the company from a relatively small regional chain toward a substantially larger multi-unit restaurant business. The publicly available account does not provide enough information to determine how fully the expansion plan was achieved. On September 24, 2018, Elite Restaurant Group was announced as the acquirer of Patxi's. The terms of that transaction were not disclosed. Elite Restaurant Group is consequently identified as the brand's parent company in the available reference material, although details about the transaction structure, consideration, and subsequent management are not publicly specified in the supplied sources. Patxi's has also used partnerships and cultural marketing to promote its products. In November 2015, the chain worked with UberEATS on a promotion offering $10 cheese pizzas delivered in packaging marked “Little Nero's,” a reference to the fictional pizza company in the film Home Alone. The activation commemorated the 25th anniversary of that movie's release and combined delivery convenience with a recognizable entertainment reference. It is one of the few specifically documented marketing initiatives associated with the brand. The chain has received positive reviews from several sources, although the supplied reference material does not identify the individual publications, ratings, or specific dishes discussed. Its current operating scale appears limited: the reference record states that Patxi's had five restaurant locations as of 2024 and four operating locations as of 2025. These figures indicate a small active footprint following the ownership and expansion developments described above. Current executive leadership, exact restaurant addresses, menu breadth, founding date, and financial performance are not established by the supplied sources.
History
Patxi's Chicago Pizza is a small American pizzeria chain headquartered in Sausalito, California. It was founded by William Freeman and Francisco “Patxi” Azpiroz, the latter supplying the distinctive personal name used by the brand. The company specializes in Chicago-style pizza, placing the deep-dish format at the center of its restaurant identity. The supplied historical record does not state the year of founding or provide a detailed account of the founders' earlier careers, original restaurant, or initial financing. The brand's principal business model has been the operation of pizzeria locations serving Chicago-style pizza in the United States. Although the available description refers to Patxi's as a chain, it does not establish a nationwide or international presence. The chain appears to have remained relatively small, with its headquarters in Sausalito and a limited number of operating restaurants. Reviews from several sources have been positive, but the available material does not identify the reviewers or provide sufficiently detailed criticism to summarize particular menu items or service characteristics. In April 2014, KarpReilly LLC acquired a controlling interest in Patxi's. The transaction marked a move toward private-equity-backed expansion. William Freeman, one of the founders, was reported to be continuing as chief executive officer after the investment. At the time, the company expressed an objective of expanding to 70 Patxi's locations by 2019. The source material does not report the investment amount, the exact ownership percentage, the number of locations at closing, or whether the proposed 70-location target was reached. Patxi's undertook a notable promotional partnership in November 2015. Working with UberEATS, it offered $10 cheese pizzas delivered in boxes carrying the name “Little Nero's.” The packaging referenced the fictional pizza business featured in Home Alone, and the promotion was timed to the 25th anniversary of the comedy film's release. The campaign connected a delivery platform, an accessible promotional price, and entertainment nostalgia. No performance figures or subsequent expansion of the partnership are provided. A second ownership transition was announced on September 24, 2018, when Elite Restaurant Group was reported to be acquiring Patxi's. The deal's terms were not disclosed. The supplied sources do not identify the post-acquisition executive team, operational changes, integration plans, or any new brand architecture under Elite Restaurant Group. The later record suggests a smaller operating footprint than the 2014 expansion ambition implied. Patxi's was described as having five restaurant locations in 2024 and four operating locations in 2025. These counts may reflect closures, consolidation, or changes in the reported store base, but the available sources do not explain the movement. The brand remains identified as an active restaurant business, while current ownership details beyond its association with Elite Restaurant Group, current leadership, financial results, and exact locations remain incompletely documented.
- 2025
Reported four operating locations
[1]The available reference material reports that four Patxi's locations were operating in 2025.
- 2024
Reported five-location footprint
[1]The available reference material reports that Patxi's operated five restaurant locations during 2024.
- 2018
Elite Restaurant Group acquisition announced
[1]Elite Restaurant Group is announced as the acquirer of Patxi's in a transaction whose terms are not disclosed.
- 2015
UberEATS promotional partnership
[1]Patxi's partners with UberEATS on a $10 cheese-pizza promotion using “Little Nero's” packaging inspired by Home Alone.
- 2014
KarpReilly acquires a controlling interest
[1]KarpReilly LLC acquires control of Patxi's, while co-founder William Freeman is reported to remain CEO. The company announces an expansion goal of 70 locations by 2019.
Patxi's is founded
[1]William Freeman and Francisco “Patxi” Azpiroz establish the pizzeria brand. The available source does not specify the founding year.
Products and positioning
A specialist American pizzeria brand built around Chicago-style deep-dish pizza, with a regional restaurant identity and delivery-oriented accessibility.
Pizza
Chicago-style deep-dish pizza
The brand's defining product category is Chicago-style pizza, particularly the deep-dish format. Patxi's is positioned as a specialist pizzeria rather than a general restaurant chain, with its core offering built around the substantial crust and layered construction associated with Chicago pizza. The supplied sources do not provide a complete list of toppings, sizes, recipes, or nutritional information.
Pizza
Cheese pizza
Cheese pizza is a documented Patxi's offering and was used in the 2015 UberEATS promotional campaign. The promotion priced the item at $10, but the available material does not establish whether that price represented the regular menu price or a limited-time offer. Further details about formulation and serving size are not available.
Marketing campaigns
- 2015Home Alone / Little Nero's UberEATS promotion
United States
Patxi's partnered with UberEATS to promote $10 cheese pizzas delivered in boxes marked “Little Nero's,” a fictional pizza brand from Home Alone. The campaign commemorated the 25th anniversary of the film's release and used recognizable film nostalgia to draw attention to delivery ordering.
Brand decisions
2018
Sale to Elite Restaurant GroupM&ABackground
After KarpReilly's controlling investment, Patxi's underwent another ownership transition.
Action taken
Elite Restaurant Group was announced as the acquirer of Patxi's on September 24, 2018.
Aftermath
The transaction terms and subsequent integration or expansion strategy were not disclosed in the supplied sources.
2015
Limited $10 cheese-pizza promotionPrice changeBackground
Patxi's worked with UberEATS on a film-themed delivery promotion tied to the 25th anniversary of Home Alone.
Action taken
The brand offered cheese pizzas for $10 and used delivery boxes branded as “Little Nero's.”
Aftermath
No campaign performance results or long-term pricing effects are reported.
2014
Accepting KarpReilly's controlling investmentM&ABackground
Patxi's pursued growth while operating as a small regional pizzeria chain. KarpReilly LLC acquired a controlling interest in April 2014.
Action taken
The ownership change brought KarpReilly into control, while co-founder William Freeman was reported to continue as CEO. The company articulated an objective of reaching 70 locations by 2019.
Aftermath
The supplied sources do not establish whether the 70-location goal was achieved or provide details about the investment's operational effects.
Recent events
- 2018
Elite Restaurant Group announces acquisition of Patxi's[1]
M&A
Elite Restaurant Group was announced as the acquirer of Patxi's. The terms of the transaction were not disclosed.
- 2015
Patxi's partners with UberEATS for Home Alone promotion[1]
Campaign · Pricing
Patxi's partnered with UberEATS to offer $10 cheese pizzas in delivery boxes labeled “Little Nero's,” referencing the fictional pizza company in Home Alone and marking the film's 25th anniversary.
- 2014
KarpReilly acquires controlling interest in Patxi's[1]
M&A · Leadership change
Private-equity firm KarpReilly LLC was reported to have acquired a controlling interest in Patxi's. Co-founder William Freeman was expected to continue as CEO, while the company stated an ambition to reach 70 locations by 2019.
Sources1 sources
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