PASTRY SNAFFLE'S
Hakodate-based Japanese Western-confectionery brand known for its Cheese Omelette (チーズオムレット) soufflé-style cheesecake.
Last updated September 27, 2026
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Overview
PASTRY SNAFFLE'S (ペイストリースナッフルス) is a Japanese Western-style confectionery (洋菓子) brand based in Hakodate, Hokkaido. It operates a chain of retail shops centred on Hakodate and Sapporo, with additional outlets at New Chitose Airport and in Tokyo's Yurakucho district, and it sells cakes, baked sweets and chocolates both in stores and through online mail order. The brand is part of the Pêcher Mignon (ペシェ・ミニョン) group of confectionery businesses, which also includes the French-confectionery shop Pêcher Mignon and the restaurant/bakery Gourmand Cantat. The brand's signature product line is the "Catch Cake" (キャッチケーキ) series, whose best-known item is the Cheese Omelette (チーズオムレット) — a light, soufflé-like baked cheesecake. The range extends to variations such as steamed-baked chocolate (蒸し焼きショコラ), maple, strawberry, matcha, café latte, tiramisu and coconut-pineapple omelettes. Beyond the Catch Cake series, SNAFFLE'S produces macarons, madeleines, cookies, pound cakes, nama chocolate, roll cakes, fresh tarts and made-to-order fresh cakes including birthday cakes. Retail distribution is concentrated in Hokkaido. Documented shops include the Kanemori Yobutsukan shop inside the Kanemori Red Brick Warehouse in Hakodate, the Hakodate Ekimae shop, the Hakodate Ekinaka shop inside Hakodate Station, the Takaoka shop, the Marui Imai shop in the basement of the Marui Imai Hakodate store, the Yuhama shop, the Sapporo Tokyu shop in the basement of the Sapporo Tokyu department store, the Sapporo Kiyota shop, and the New Chitose Airport shop in the domestic terminal. The brand has also operated a Tokyo presence through the Yurakucho shop in the Tokyo Kotsu Kaikan building. Some locations have closed over time, including the Sapporo Odori shop (closed 2018) and the Hakodate Ekimae shop (closed 2022). The official website functions as both a brand and e-commerce hub, listing online mail-order categories such as the Catch Cake series, mail-order cakes, baked sweets and other confections, chocolates, and online cake reservations, alongside shop news, seasonal campaigns and store holiday notices. The brand maintains a social-media presence on Instagram, X (formerly Twitter) and Facebook under names such as 函館洋菓子スナッフルス.
History
PASTRY SNAFFLE'S is a Western-confectionery (洋菓子) brand centred on Hakodate, Hokkaido, and is documented in Japanese sources under the name ペイストリースナッフルス. The Japanese Wikipedia entry treats the brand together with the company Pêcher Mignon (ペシェ・ミニョン), indicating that SNAFFLE'S belongs to the Pêcher Mignon group of confectionery businesses rather than standing as an independent firm. The group's other documented operations include the French-confectionery shop Pêcher Mignon in Hakodate's Nogicho district and the Gourmand Cantat shop in Hakodate's Yanagawacho district. Over time the brand built a retail network concentrated in southern Hokkaido and Sapporo, with a presence at major travel and shopping nodes. Documented shops include the Kanemori Yobutsukan shop inside the Kanemori Red Brick Warehouse in Hakodate, the Hakodate Ekimae shop, the Hakodate Ekinaka shop inside Hakodate Station, the Takaoka shop, the Marui Imai shop in the basement of the Marui Imai Hakodate store, the Yuhama shop, the Sapporo Tokyu shop in the basement of the Sapporo Tokyu department store, the Sapporo Kiyota shop, and the New Chitose Airport shop in the domestic terminal building. The brand also reached the Tokyo market through the Yurakucho shop on the first floor of the Tokyo Kotsu Kaikan building. The network has been pruned over time. The Sapporo Odori shop, located on the first floor of the Odori Bisse building in Chuo-ku, Sapporo, closed on 20 August 2018. The Hakodate Ekimae shop closed on 21 March 2022. Within the wider Pêcher Mignon group, several related outlets also closed: Pêcher Grand in the Sapporo Mitsui JP Building's Red Brick Terrace (closed 25 August 2020), the Salon de Thé Pêcher Mignon in the basement of the Marui Imai Hakodate store (closed 30 September 2020), and Pêcher Mignon -Leda- in Shibuya Scramble Square, Tokyo (closed 31 May 2021). The brand's product identity rests on the "Catch Cake" (キャッチケーキ) series, whose flagship item is the Cheese Omelette (チーズオムレット), a light baked cheesecake in a soufflé-like style. The line has been extended into numerous flavours, including steamed-baked chocolate (蒸し焼きショコラ), maple, strawberry, matcha, café latte, tiramisu and coconut-pineapple omelettes. Alongside the Catch Cake series, SNAFFLE'S sells macarons, madeleines, cookies, pound cakes, nama chocolate, roll cakes, fresh tarts and fresh cakes such as birthday cakes. In the 2020s the brand has continued to operate its shop network and online mail-order business, communicating through its official website and social channels. Recent website notices include a price revision effective 26 August 2026, a Sapporo Tokyu shop limited revival cake called "Bento Chouclé" released on 17 September 2026, and an online-exclusive summer thank-you campaign tied to a television broadcast. The site also publishes store holiday and opening-hours notices and shipping updates, reflecting an ongoing retail and e-commerce operation.
Sapporo Odori shop (Odori Bisse 1F, Chuo-ku, Sapporo) closes.
Pêcher Grand (Sapporo Mitsui JP Building Red Brick Terrace 1F) closes.
Salon de Thé Pêcher Mignon (Marui Imai Hakodate B1) closes.
Pêcher Mignon -Leda- (Shibuya Scramble Square 1F, Tokyo) closes.
Hakodate Ekimae shop closes.
Price revision takes effect.
Sapporo Tokyu shop limited revival cake "Bento Chouclé" released.
Products and positioning
Hokkaido regional Western-confectionery brand and souvenir/gift specialist, anchored by its signature Cheese Omelette cheesecake.
Cheese Omelette (チーズオムレット)
Signature light, soufflé-style baked cheesecake and flagship of the Catch Cake series.
Steamed-baked chocolate (蒸し焼きショコラ)
A steamed-baked chocolate item in the Catch Cake series.
Maple Omelette (メイプルオムレット)
Maple-flavoured variation of the Cheese Omelette.
Strawberry Omelette (いちごオムレット)
Strawberry-flavoured variation of the Cheese Omelette.
Matcha Omelette (抹茶オムレット)
Matcha-flavoured variation of the Cheese Omelette.
Café Latte Omelette (カフェラテオムレット)
Café latte-flavoured variation of the Cheese Omelette.
Tiramisu Omelette (ティラミスオムレット)
Tiramisu-flavoured variation of the Cheese Omelette.
Coconut Pine Omelette (ココナツパインオムレット)
Coconut-pineapple-flavoured variation of the Cheese Omelette.
Macarons
Baked confectionery item.
Madeleines
Baked confectionery item.
Cookies
Baked confectionery item.
Pound cake
Baked confectionery item.
Nama chocolate
Chocolate confectionery item.
Roll cake
Fresh cake item.
Fresh tart
Fresh cake item.
Birthday cake
Made-to-order fresh cake.
Sources3 sources
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