Pasta Di Martino
Pasta Di Martino is an Italian pasta manufacturer founded in Gragnano in 1912 and still associated with the Di Martino family.
Last updated August 31, 2026
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Overview
Pasta Di Martino, formally Pastificio G. Di Martino, is an Italian pasta manufacturing company based in Gragnano, a town widely associated with the production of dried pasta. The business was established in 1912 when Giuseppe Di Martino founded a pasta factory in the town. The company has remained connected to the Di Martino family, with Giuseppe di Martino identified as its current chief executive and as a member of the family's third generation involved in the business. The company's original identity is rooted in the manufacture of pasta, particularly the traditional dried-pasta production associated with Gragnano. Over time, the group broadened its production capabilities. A significant expansion came in 2017, when it acquired the Emilian company Grandi Pastai. This transaction extended the group's scope beyond dried pasta to include fresh pasta, frozen pasta, and gnocchi, giving the business a wider position within the Italian pasta category. The brand has also developed consumer-facing and cultural activities alongside manufacturing. In 2018, a Di Martino dining space opened at FICO Eataly World in Bologna, placing the company in a large food-and-tourism environment and allowing consumers to encounter its products in a prepared-food setting. That same year, Dolce & Gabbana designed new packaging for Di Martino pasta, linking the brand's presentation to an internationally recognized Italian fashion house and emphasizing the cultural and design associations often used by Italian food brands. In 2020, the group became the main sponsor of the San Carlo Theater in Naples. This marked a move into institutional cultural sponsorship and connected the company with one of Naples's major cultural organizations. The following year, Di Martino opened its first New York City store, La Devozione. The store gave the company a direct retail and dining presence in the United States and represented an international extension of the brand beyond packaged-goods distribution. Pasta Di Martino's documented positioning combines family continuity, Gragnano's pasta-making heritage, expansion across different pasta formats, and an interest in design, hospitality, culture, and international consumer experiences. Publicly available reference material does not establish detailed financial figures, a complete executive roster, a precise ownership structure beyond the family's association, or a comprehensive list of markets and product names. The company is nevertheless described as active and is represented as an Italian pasta manufacturer rather than a Canadian business.
History
Pasta Di Martino traces its origins to 1912, when Giuseppe Di Martino established a pasta factory in Gragnano, Italy. The location is central to the company's identity because Gragnano is historically associated with pasta manufacturing. The business developed as a family-linked pasta producer and is now associated with the third generation of the Di Martino family, including current chief executive Giuseppe di Martino. For much of its documented history, the company's core activity was pasta production. Its later development included an expansion into additional categories and consumer-facing activities. In 2017, the group acquired Grandi Pastai, an Emilian company. The acquisition broadened production to fresh and frozen pasta as well as gnocchi, moving the business beyond a narrower focus on traditional dried pasta. In 2018, the company opened a dining space at FICO Eataly World in Bologna. This gave the brand a presence in a food-focused visitor destination and connected manufacturing with prepared-food service and hospitality. Also in 2018, Dolce & Gabbana designed new packaging for Di Martino pasta. The collaboration placed the packaging within a broader Italian design and lifestyle context while refreshing the visual presentation of the products. The group's activities then extended into cultural sponsorship. In 2020, Di Martino became the main sponsor of the San Carlo Theater in Naples. The sponsorship associated the pasta company with a prominent cultural institution in its home region. In 2021, the first Di Martino store in New York City opened under the name La Devozione. The New York location represented an international-facing retail and dining initiative and gave the brand a physical presence outside Italy. The available reference material presents Pasta Di Martino as an active Italian pasta manufacturer whose evolution has combined family continuity and Gragnano origins with category expansion, design partnerships, hospitality, cultural sponsorship, and international retail. It does not provide enough information to document detailed production volumes, revenue, a full subsidiary structure, the exact date of each product launch, or a complete list of markets served.
- 2021
Opening of La Devozione in New York
[1]The company's first New York City store, La Devozione, opened.
- 2020
San Carlo Theater sponsorship
[1]The group became the main sponsor of the San Carlo Theater in Naples.
- 2018
FICO Eataly World dining space opens
[1]Di Martino opened a dining space at FICO Eataly World in Bologna.
- 2018
Dolce & Gabbana packaging collaboration
[1]Dolce & Gabbana designed new packaging for Di Martino pasta.
- 2017
Acquisition of Grandi Pastai
[1]The group acquired Grandi Pastai, expanding its production scope to fresh and frozen pasta and gnocchi.
- 1912
Foundation of the pasta factory
[1]Giuseppe Di Martino established a pasta factory in Gragnano, creating the foundation of the family-linked business.
Products and positioning
Family-owned Italian pasta heritage from Gragnano, expanded through multiple pasta formats, design-led packaging, hospitality, cultural partnerships, and international retail.
Pasta · 1912
Dried pasta
Dried pasta is the company's foundational product category and the area most directly connected with its Gragnano origins. The available reference material identifies Di Martino as a pasta manufacturer but does not provide a complete catalogue of shapes, ingredients, pack sizes, or regional distribution.
Pasta · 2017
Fresh pasta
Fresh pasta became part of the group's documented production scope following the 2017 acquisition of Grandi Pastai. Specific product names, formats, recipes, and launch dates are not identified in the available source material.
Pasta · 2017
Frozen pasta
Frozen pasta was added to the group's documented production portfolio through the acquisition of Grandi Pastai in 2017. The available references do not specify individual products or current distribution details.
Pasta and gnocchi · 2017
Gnocchi
Gnocchi joined the group's expanded production scope after the 2017 Grandi Pastai acquisition. No detailed product range or formulation information is provided by the available references.
Retail and dining experience · 2021
La Devozione
La Devozione is the name of Di Martino's first New York City store, opened in 2021. It represents a direct consumer-facing extension of the brand combining retail and dining, although the available source does not describe its full menu, format, or operating model.
Marketing campaigns
- 2020San Carlo Theater cultural sponsorship
Naples · Italy
The group became the main sponsor of the San Carlo Theater in Naples, aligning the company with a major Italian cultural institution.
Outcome. The sponsorship established a documented cultural partnership; campaign performance metrics are not available in the source material.
- 2018Dolce & Gabbana packaging collaboration
Italy · International brand markets
Di Martino worked with Dolce & Gabbana on new pasta packaging, using an Italian fashion and design partnership to refresh the brand's visual identity.
Outcome. The collaboration produced redesigned packaging; broader commercial results are not reported in the available source.
Brand decisions
2021
Enter New York City through La DevozioneStrategyBackground
The company pursued a direct international consumer presence beyond Italy.
Action taken
Di Martino opened its first New York City store, named La Devozione.
Aftermath
The opening created a retail and dining presence for the brand in the United States.
2018
Expand into dining and design-led brand presentationOtherBackground
The company pursued consumer-facing activity and a stronger Italian lifestyle presentation.
Action taken
It opened a dining space at FICO Eataly World and introduced packaging designed by Dolce & Gabbana.
Aftermath
The initiatives increased the brand's presence in hospitality and design contexts, although measurable results are not reported.
2017
Acquire Grandi PastaiM&ABackground
The group sought to broaden its manufacturing activities beyond its established pasta base.
Action taken
Di Martino acquired the Emilian company Grandi Pastai.
Aftermath
The acquisition expanded production to fresh and frozen pasta and gnocchi.
Sources1 sources
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