Passione
Passione is a Japanese animation studio founded in 2011 by former Studio Fantasia production manager Kazuhiro Saitō.
Last updated August 26, 2026
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Overview
Passione Co., Ltd. is a Japanese animation studio established on January 26, 2011, by Kazuhiro Saitō, who had previously worked as a production manager at Studio Fantasia. The company operates in the Japanese anime production sector, where studios typically contribute animation production, series development, and related production services for television, video, and film projects. Publicly available reference material identifies Passione primarily through its animation work and production partnerships rather than through a broad consumer-facing corporate identity. The studio's documented activities include television anime and other animation productions. One later project was an adaptation of The Demon Sword Master of Excalibur Academy, announced by publisher MF Bunko J in July 2022. The production subsequently disclosed Hiroyuki Morita as director and Yuji Nomi as composer in March 2023. Their involvement was notable because it marked a renewed television collaboration after earlier work together on The Cat Returns at Studio Ghibli and Bokurano at Gonzo. Passione also participates in an anime-oriented hospitality venture in Osaka. Together with the animation studios Hayabusa Film and Saetta, it operates Anime Cafe&Bar CUE LAMP, which opened on April 10, 2023. This activity places the company beyond animation production alone and connects its studio identity with fan-oriented cultural and entertainment experiences. The available source material does not establish a detailed corporate ownership structure, headquarters, financial profile, public listing, current executive roster, or complete catalogue of works. Passione is therefore best characterized as an active Japanese animation studio with project-based production work and a limited but documented presence in anime-related hospitality.
History
Passione was founded on January 26, 2011, by Kazuhiro Saitō, a former production manager at Studio Fantasia. The company entered Japan's anime-production industry as an animation studio, participating in television and other animation projects. The available public record does not provide a complete account of its early commissioning history, staffing, ownership, or production facilities, but it identifies Passione as an active studio with work spanning television series and related animation formats. A documented later phase of the company's history involved its selection to produce an anime adaptation of The Demon Sword Master of Excalibur Academy. MF Bunko J announced Passione's production role on July 24, 2022. In March 2023, Hiroyuki Morita was announced as director and Yuji Nomi as composer. Their reunion was notable within the project's production history because they had previously worked together on The Cat Returns in 2002 at Studio Ghibli and on Bokurano in 2007 under Gonzo. The appointment also represented their return to television collaboration after more than ten years. Passione has additionally taken part in an anime-themed hospitality project. In cooperation with Hayabusa Film and Saetta, it operates Anime Cafe&Bar CUE LAMP in Osaka, which opened on April 10, 2023. The venue extends the studio's public-facing activity from screen production into anime culture and fan engagement. Beyond these documented developments, the available reference material does not substantiate a complete list of productions, changes in ownership, financial results, corporate headquarters, or a detailed current management structure.
- 2023
Creative leads announced for the Excalibur Academy project
[1]Hiroyuki Morita was announced as director and Yuji Nomi as composer.
- 2023
Anime Cafe&Bar CUE LAMP opens
[1]Passione and fellow studios Hayabusa Film and Saetta opened the anime-themed venue in Osaka on April 10.
- 2022
The Demon Sword Master of Excalibur Academy adaptation announced
[1]MF Bunko J announced that Passione would produce the anime adaptation of The Demon Sword Master of Excalibur Academy.
- 2011
Passione is founded
[1]Kazuhiro Saitō established Passione on January 26, 2011, after working as a production manager at Studio Fantasia.
Products and positioning
An independent Japanese animation studio focused on anime production and related fan-oriented entertainment activities.
Television animation · 2011
Television anime productions
Passione's core activity is the production of Japanese television anime. The available reference identifies the studio as a television and related animation producer, although it does not provide a complete catalogue of series in the supplied material.
Anime television series · 2022
The Demon Sword Master of Excalibur Academy
An anime adaptation of the light novel series announced in 2022 with Passione as the producing animation studio. Hiroyuki Morita was named director and Yuji Nomi composer in 2023.
Anime-themed hospitality · 2023
Anime Cafe&Bar CUE LAMP
An anime-themed cafe and bar in Osaka operated by Passione together with Hayabusa Film and Saetta. The venue opened in April 2023 and represents a fan-facing extension of the studios' anime-related activities.
Brand decisions
2023
Expand into anime-themed hospitalityStrategyBackground
Passione joined Hayabusa Film and Saetta in developing an anime-themed venue in Osaka.
Action taken
The three studios began operating Anime Cafe&Bar CUE LAMP, which opened on April 10, 2023.
Aftermath
The project gave Passione a direct fan-engagement activity outside conventional screen production.
2022
Produce The Demon Sword Master of Excalibur Academy adaptationProduct launchBackground
MF Bunko J announced Passione as the animation studio for the adaptation of the light novel series.
Action taken
Passione took the production role for the planned anime adaptation.
Aftermath
Director Hiroyuki Morita and composer Yuji Nomi were subsequently announced in 2023.
Sources1 sources
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