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Pashto TV

Pashto TV is an Afghanistan-based Pashto-language family television channel serving Pashtun audiences through satellite and internet distribution.

Last updated August 31, 2026

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Overview

Pashto TV is a Pashto-language family television channel based in Kabul, Afghanistan. It was launched in 2010 and is owned by Liwal Limited, with investment attributed to Afghan entrepreneur and philanthropist Noor Rahman Liwal and his family. The channel was established to provide television programming for Pashto-speaking audiences and to present content informed by values associated with the Pashtun code of life. Its programming has included educational material, talk shows, cultural programming, documentaries, and other family-oriented broadcasts. The channel has also been associated with the Liwal Distance School, a related educational initiative that formed part of its wider media and learning ecosystem. In addition to conventional television distribution, Pashto TV has been made available through satellite transmission and internet streaming, allowing it to reach Pashtun audiences beyond Afghanistan, particularly in other parts of Asia and the Middle East. Pashto TV has been described as part of the Afghan Choice bouquet of channels. Its distribution model has combined satellite access with online availability, including a former Ustream presence referenced in published descriptions of the service. The channel’s business model has included advertising, sale of broadcast content, broadcasting services, and subscriptions to the Liwal Distance School. These activities indicate a media brand operating across television, educational content, and related communications services rather than relying solely on conventional advertising revenue. The channel received external recognition relatively early in its history. In 2011, Pashto TV and the Liwal Distance School won a Manthan Award in the E-Education and Learning category. In 2012, Pashto TV received a special mention at the Eutelsat TV Awards in the Culture/Documentaries category. Noor Rahman Liwal was also profiled by Digital TV Europe in 2012 as a leader in digital media, in recognition of his work in the pay-TV and broadband sectors. Publicly available reference material provides limited information about Pashto TV’s current ownership structure, management team, programming schedule, financial performance, and operational status. The channel’s documented identity remains that of a privately backed Afghan television brand focused on Pashto-language family, educational, cultural, and discussion programming.

History

Pashto TV emerged in Afghanistan in 2010 as a privately backed television channel serving Pashto-speaking viewers. The service was established under Liwal Limited, with investment from Afghan entrepreneur and philanthropist Noor Rahman Liwal and his family. Its creation reflected an effort to develop media and educational services for Pashtun audiences in a language and cultural framework distinct from Afghanistan’s larger Dari-language media environment. The channel’s stated editorial orientation has been associated with family programming and principles connected with the Pashtun code of life. Rather than concentrating exclusively on news or entertainment, Pashto TV has emphasized educational programming, talk shows, cultural material, and documentaries. This mix positioned the channel as both a broadcaster and a platform for public discussion, learning, and cultural representation. Pashto TV was distributed by satellite and was described as available to Pashtun populations across Asia and the Middle East. It was also made available through internet streaming, including a Ustream presence referenced in descriptions of the channel. The channel formed part of the Afghan Choice bouquet, linking it to a broader group of Afghan television services and giving it a distribution context beyond a single terrestrial market. Education became an important part of the broader Liwal media model. The Liwal Distance School was connected with Pashto TV and offered subscription-based educational services. The relationship between broadcasting and distance learning enabled the organization to use television and digital communications infrastructure for purposes beyond conventional programming. Other identified revenue sources included advertising, the sale of broadcast content, and broadcasting services. The brand received recognition in the early 2010s. In 2011, Pashto TV and the Liwal Distance School won a Manthan Award in the E-Education and Learning category. The following year, Pashto TV received a special mention at the Eutelsat TV Awards in the Culture/Documentaries category. The award reference indicates that the channel competed among a substantial international field of participating television channels. In 2012, Noor Rahman Liwal was also profiled by Digital TV Europe in its Euro50 special issue, which highlighted influential individuals in the pay-TV and broadband industries. Available public documentation does not provide a complete account of later programming, management changes, audience figures, financial results, regulatory developments, or the channel’s current distribution footprint. Accordingly, the documented history is strongest for the channel’s launch, ownership, educational orientation, distribution model, and early awards. Pashto TV is best characterized as an Afghan Pashto-language media brand combining family television, cultural broadcasting, and education-related services.

  • 2012

    Eutelsat TV Awards special mention

    [1]

    Pashto TV receives a special mention in the Culture/Documentaries category at the Eutelsat TV Awards.

  • 2012

    Founder-investor recognized by Digital TV Europe

    [1]

    Noor Rahman Liwal is profiled in Digital TV Europe's Euro50 issue as a leader in digital media.

  • 2011

    Manthan Award recognition

    [1]

    Pashto TV and the Liwal Distance School win recognition in the E-Education and Learning category at the Manthan Awards.

  • 2010

    Pashto TV launches

    [1]

    Pashto TV begins broadcasting as a Pashto-language family television channel based in Afghanistan.

Products and positioning

A Pashto-language family and educational television service connecting Afghan and wider Pashtun audiences through satellite broadcasting, online distribution, and culturally oriented programming.

  • Television channel · 2010

    Pashto TV satellite channel

    The core Pashto-language television service, offering family-oriented programming, educational content, talk shows, cultural material, and documentaries. The channel has been distributed by satellite to Pashtun audiences in Afghanistan and across parts of Asia and the Middle East.

  • Distance education service

    Liwal Distance School

    An education-related service associated with Pashto TV and Liwal Limited. The service used distance-learning and subscription concepts and was recognized alongside Pashto TV in the E-Education and Learning category at the 2011 Manthan Awards.

  • Media services

    Broadcast content and broadcasting services

    Pashto TV’s broader commercial activities have included the sale of broadcast content and provision of broadcasting services. Public references do not specify the complete catalog, contract structure, or current availability of these services.

Sources4 sources

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