Parlux
Parlux is an Italian manufacturer and brand of professional hair dryers and related electrical hair-care appliances.
Last updated August 24, 2026
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Overview
Parlux is an Italian hair-care appliance manufacturer based in the Lombardy region. The company was founded in 1977 by Paolo Parodi in Corsico, near Milan, and developed around the production of hair dryers and other electrically powered equipment used for hair styling and drying. Its principal market has traditionally been commercial and professional hair care, including salons and other users who require durable, high-use appliances, while the company has also served household consumers to a lesser extent. A significant early development was the relocation of the business in 1991 from Corsico to Trezzano sul Naviglio, another municipality in the Milan metropolitan area. This move placed the company within Lombardy's established industrial and manufacturing environment. Parlux later changed its production process: beginning in 2000, its appliances were no longer made by hand and instead were produced on an automated assembly line. The transition marked an industrialization of manufacturing intended to support repeatable production at greater scale, although the available reference material does not specify production volumes, investment levels, or the precise models affected. The brand's identity is closely associated with professional hair dryers and with the commercial hair-electrical-appliance segment rather than with a broad consumer-electronics portfolio. Its product scope is described as including hair dryers and other related hair-care electrical appliances, but the available material does not identify named product families, model numbers, launch dates, ownership structure, financial results, or current executives. Parlux is therefore best characterized as an Italian specialist appliance brand whose historical significance lies in its professional-market orientation and transition from artisanal production to automated manufacturing. Current operating status, corporate ownership, and international distribution remain unverified in the supplied sources.
History
Parlux was established in 1977 by Paolo Parodi in Corsico, Italy. From its beginning, the company focused on hair dryers and related electrical equipment for hair care. Its commercial orientation distinguished it from manufacturers aimed principally at occasional household use: Parlux supplied appliances largely to the professional hair-care sector, while also maintaining a smaller household market presence. In 1991, the company moved from Corsico to Trezzano sul Naviglio in Lombardy. Both locations are in the Milan area, and the relocation kept Parlux within northern Italy's industrial base. The available historical account does not provide details about the size of the new facility, employment, distribution arrangements, or changes to the product range resulting from the move. The next documented turning point occurred in 2000. Until then, Parlux appliances had been produced by hand. From that year onward, manufacturing shifted to an automated assembly line. This change represented a move from artisanal production toward standardized industrial manufacturing and likely enabled more consistent output, although the supplied sources do not state the resulting capacity or financial impact. No further dated corporate events, ownership changes, product generations, executive appointments, or financial disclosures are identified in the reference material. Parlux remains documented as an Italian manufacturer of hair dryers and related hair-care electrical appliances, but its present corporate structure and operating status require additional verification.
- 2000
Manufacturing automation
[1]The company transitioned from hand-made appliance production to manufacturing on an automated assembly line.
- 1991
Relocation to Trezzano sul Naviglio
[1]Parlux moved its operations from Corsico to Trezzano sul Naviglio in the Lombardy region.
- 1977
Company founded in Corsico
[1]Paolo Parodi founded Parlux in Corsico, Italy, as a manufacturer focused on hair dryers and related hair-care electrical appliances.
Products and positioning
A specialist Italian hair-care appliance brand oriented primarily toward professional and commercial users, with a smaller household presence.
Hair-care electrical appliances
Professional hair dryers
Parlux's core product category is the hair dryer, with the brand historically serving the commercial and professional hair-care market more heavily than the household market. The available reference identifies the category but does not provide verified model names, technical specifications, materials, power ratings, or current availability.
Hair-care electrical appliances
Related hair-care electrical appliances
Beyond hair dryers, Parlux is described as producing other electrical appliances related to hair care. The supplied source does not enumerate the specific appliance types or establish individual launch dates, so this entry represents the broader documented category rather than a named product line.
Brand decisions
2000
Shift to automated assemblyStrategyBackground
Before 2000, Parlux appliances were produced by hand. The company operated in a market in which professional users required repeatable production of hair-care electrical equipment.
Action taken
Parlux replaced hand production with manufacturing on an automated assembly line.
Aftermath
The change marked the documented industrialization of Parlux's manufacturing process. The supplied sources do not report its effect on output, costs, employment, or product quality.
Recent events
Eilish No. 2 fragrance launch[2]
Reported:
Billie Eilish launched Eilish No. 2, the second fragrance she developed in partnership with beauty company Parlux.
Kenneth Cole and Parlux launch MANKIND UNLIMITED fragrance[3]
Reported:
Kenneth Cole and Parlux announced the launch of MANKIND UNLIMITED, a new addition to the MANKIND fragrance collection.
Parlux announces ELECTRIFY fragrance[4]
Reported:
Parlux LTD and Paris Hilton announced the launch of ELECTRIFY, a new fragrance. The release said it would be available starting October 2019 at Perfumania stores and online.
Sources4 sources
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