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Parkhurst Town Centre

A neighbourhood shopping centre serving Parkhurst and surrounding suburbs on the northern outskirts of Rockhampton, Queensland.

Last updated August 25, 2026

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Overview

Parkhurst Town Centre is a shopping centre in Parkhurst, a suburb on the northern outskirts of Rockhampton, Queensland, Australia. The centre occupies a site at the intersection of the Bruce Highway and Boundary Road, positioning it as a local retail destination for residents of Parkhurst and nearby communities. Its development was intended to address the everyday shopping needs of a growing northern Rockhampton catchment, with projections that the centre would serve approximately 14,000 people in Parkhurst and surrounding suburbs. The project was built on the former site of an old caravan park. Development approvals and the construction timetable were affected by Cyclone Marcia, but land clearing began in December 2014. Construction subsequently commenced in March 2016. Project representatives stated that hardware and construction supplies would be sourced from local businesses, and that the development would generate more than 150 jobs during construction and approximately 200 jobs once the centre was operating. A major construction milestone came in June 2016, when the Woolworths supermarket was reported to be complete and work on the wider centre was progressing ahead of schedule. The centre was planned to open in November 2016, with Woolworths becoming its first operating store. The supermarket officially opened at 5 p.m. on 14 November 2016, marking the beginning of the centre's retail operations. The opening was attended by Federal Member for Capricornia Michelle Landry, Queensland State Member for Keppel Brittany Lauga and Rockhampton mayor Margaret Strelow. Parkhurst Town Centre then held a public grand-opening event on 19 November 2016. The program included an outside broadcast by Sea FM and family-oriented attractions such as a petting zoo, face painting and balloon creations. These activities positioned the centre not only as a supermarket-led retail facility but also as a community meeting and convenience destination. Publicly available reference material identifies Woolworths as the centre's first confirmed store and establishes its role as the principal early anchor. Detailed information about the complete tenant mix, current ownership, later refurbishments, management structure and current operating status is not established by the supplied sources. The centre's known market role is therefore that of a local and regional convenience-focused shopping facility rather than a nationally branded retail chain.

History

Parkhurst Town Centre was developed as a new retail facility for Parkhurst and surrounding suburbs in northern Rockhampton, Queensland. The project was planned for a site at the corner of the Bruce Highway and Boundary Road, an accessible location on a major transport corridor. The land had previously been used as an old caravan park. The development process was affected by delays in obtaining approvals following Cyclone Marcia. Despite those delays, land clearing commenced in December 2014. Construction began in March 2016, initiating the transformation of the former caravan park site into a supermarket-led shopping centre. The project's managing director stated that construction materials and hardware would be sourced from local businesses. The development was also presented as an employment generator, with more than 150 jobs associated with construction and an estimated 200 jobs when the completed centre was operating. By June 2016, construction of the Woolworths supermarket had been completed. Work on the rest of the centre was reported to be ahead of schedule, and the centre was expected to open during November. Woolworths was the first retailer to open. Its official opening took place at 5 p.m. on 14 November 2016, attended by Michelle Landry, the federal member for Capricornia; Brittany Lauga, the Queensland state member for Keppel; and Margaret Strelow, the mayor of Rockhampton. The wider public launch followed on Saturday 19 November 2016. Sea FM conducted an outside broadcast, while family activities included a petting zoo, face painting and balloon creations. The opening program helped establish the centre as a local community destination as well as a place for routine grocery shopping. The available sources provide limited information about the centre's later history, tenant changes, ownership, management and physical expansion. The documented history therefore focuses on its development, the opening of its Woolworths anchor and the associated community launch activities.

  • 2016

    Construction starts

    [1]

    Construction began in March 2016 after approval delays associated with Cyclone Marcia.

  • 2016

    Woolworths store completed

    [1]

    The Woolworths component was reported complete in June, while the wider project was progressing ahead of schedule.

  • 2016

    First store opens

    [1]

    Woolworths officially opened on 14 November 2016 as the first store at Parkhurst Town Centre.

  • 2016

    Grand opening event

    [1]

    A public grand-opening event took place on 19 November 2016 with Sea FM broadcasting on site and family entertainment.

  • 2014

    Land clearing begins

    [1]

    Land clearing commenced in December 2014 on the former caravan park site selected for the centre.

Products and positioning

A community-oriented neighbourhood shopping centre anchored by a full-service supermarket and designed to serve Parkhurst and nearby northern Rockhampton suburbs.

  • Supermarket · 2016

    Woolworths supermarket

    Woolworths was the first confirmed store to open at Parkhurst Town Centre and served as the centre's principal documented anchor at launch. The supermarket provided grocery shopping and everyday household goods for residents of Parkhurst and surrounding northern Rockhampton suburbs.

Marketing campaigns

  • 2016Parkhurst Town Centre Grand Opening

    Australia

    The centre marked its opening with a community event on 19 November 2016. Sea FM provided an outside broadcast, and the program included a petting zoo, face painting and balloon creations for children.

    Outcome. The event publicly introduced the new centre to local residents after the Woolworths supermarket began trading.

Brand decisions

  • 2016

    Launch of the Woolworths anchor supermarketProduct launch

    Background

    The centre was developed to provide retail services for approximately 14,000 residents in Parkhurst and nearby suburbs.

    Action taken

    Woolworths opened on 14 November 2016 as the first operating store in the centre.

    Aftermath

    The opening began the centre's retail operations and was followed by a broader public grand-opening event five days later.

Sources2 sources

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