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Park City Group

A U.S. provider of cloud-based supply-chain management software and related services for retailers and consumer-goods suppliers.

Last updated August 24, 2026

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Overview

Park City Group is a United States software and services company focused on supply-chain management for retailers, suppliers, and other participants in the consumer-products distribution network. Its stated business emphasis is software delivered as a service, with tools intended to improve the flow of products and information across the supply chain. The company’s solutions address operational problems such as out-of-stock conditions, excess inventory, weak demand visibility, and inefficient coordination between trading partners. The company traces its corporate development to a consulting business associated with Randall Fields. In the 1970s, Fields established a Palo Alto consulting firm called Fields Investment Group, which later moved its headquarters to Park City, Utah, in 1982. Park City Group itself was established in 1990. This background is relevant to the company’s blend of software, consulting, implementation, technical support, and training services: its proposition has not been limited to selling a standalone application, but has also included helping customers apply operational and analytical methods to retail and supply-chain processes. A significant corporate turning point came in 2009, when Park City Group acquired Prescient Applied Intelligence. The transaction expanded the company’s capabilities and was followed by the adoption of the Park City Group name for the combined business. The company’s product portfolio has included Store Level Replenishment, which provides visibility into activity at individual stores and supports more precise replenishment; ResposiTrak, a product-traceability platform designed to follow products through supply-chain stages; and ActionManager, an automated business-process management tool intended to help organizations define, monitor, and execute operational actions. These offerings serve complementary needs. Replenishment software is oriented toward product availability and inventory control at store level. Traceability capabilities support the recording and retrieval of supply-chain information, while business-process automation helps customers turn exceptions, tasks, and operational rules into managed workflows. Park City Group has also provided business-optimization consulting, technical services, and training to support deployment and use of its software. The company has operated as a publicly traded business under the ticker PCYG. In 2013, its shares moved from the NYSE, formerly the American Stock Exchange, to the NASDAQ Capital Market. In the same year, Park City Group was ranked 381st in Deloitte’s North American Fast 500 for the relevant technology, media, telecommunications, life-sciences, and clean-technology categories. Publicly available reference material describes the company primarily through its supply-chain software and services rather than through consumer-facing products. Its market identity is therefore that of a specialized business-to-business technology provider supporting retail execution, inventory efficiency, supplier collaboration, and operational visibility.

History

Park City Group’s origins are connected with a consulting enterprise established by Randall Fields in the 1970s. The business, known as Fields Investment Group, was initially based in Palo Alto, California. It moved its headquarters to Park City, Utah, in 1982, providing an early geographical and organizational connection to the name later used by the software company. Park City Group was established in 1990. Over time, the company developed around the needs of retailers and suppliers seeking better control over inventory, product movement, and operating processes. Its business model centered on software-as-a-service and related professional services rather than on physical goods. The company’s stated objectives included reducing out-of-stocks, improving inventory optimization, raising profitability, and making supply-chain operations more efficient. The company’s offering developed across several connected areas. Store Level Replenishment was designed to provide visibility into activity at individual stores, helping users make more informed replenishment decisions. ResposiTrak addressed product traceability, allowing supply-chain participants to track products and associated information as goods moved through the network. ActionManager provided an automated approach to managing business processes, supporting the organization and execution of operational work. Alongside these products, Park City Group offered consulting for business optimization, technical services, and training. In 2009, Park City Group acquired Prescient Applied Intelligence. The acquisition represented a major corporate development and broadened the capabilities brought together under the Park City Group identity. The company subsequently continued to present itself as a provider of technology for suppliers and retailers across the supply chain. Park City Group was also a publicly traded company. In 2013, it moved the trading venue for its shares from the NYSE, formerly the American Stock Exchange, to the NASDAQ Capital Market. That year, it was ranked 381st in Deloitte’s North American Fast 500 in the relevant North American technology, media, telecommunications, life-sciences, and clean-technology categories. The available reference material does not provide a detailed account of later acquisitions, leadership changes, financial performance, geographic expansion, or current product retirement decisions. Accordingly, the company is best characterized from the documented record as a specialized business-to-business supply-chain technology provider whose principal areas have included retail replenishment, traceability, workflow automation, consulting, implementation support, and training.

  • 2013

    Share trading moved to NASDAQ

    [1]

    The company moved its stock trading from the NYSE, formerly the American Stock Exchange, to the NASDAQ Capital Market.

  • 2013

    Deloitte Fast 500 recognition

    [1]

    Park City Group was ranked 381st in Deloitte’s North American Fast 500.

  • 2009

    Acquisition of Prescient Applied Intelligence

    [1]

    Park City Group acquired Prescient Applied Intelligence, expanding the business operating under the Park City Group name.

  • 1990

    Park City Group established

    [1]

    Park City Group was established as a company focused on software and services for supply-chain operations.

  • 1982

    Headquarters moved to Park City

    [1]

    Fields Investment Group moved its headquarters from the Palo Alto area to Park City, Utah.

  • 1970

    Fields Investment Group established

    [1]

    Randall Fields established a Palo Alto-based consulting firm that was later associated with the company’s corporate origins.

Products and positioning

Specialized retail and consumer-goods supply-chain software provider focused on inventory availability, product traceability, operational workflow, and supplier-retailer collaboration.

  • Retail replenishment software

    Store Level Replenishment

    Store Level Replenishment provides visibility into activity at individual retail locations. It is intended to support more accurate replenishment decisions, improve product availability, and help retailers manage inventory at the store level rather than relying only on aggregated distribution or chain-wide information.

  • Product traceability software

    ResposiTrak

    ResposiTrak is a supply-chain traceability product designed to follow products and related information through supply-chain stages. Its role is to improve visibility for suppliers and retailers and to support the retrieval of product-history information when operational or compliance needs arise.

  • Business-process automation

    ActionManager

    ActionManager provides an automated method for managing business processes. The product is intended to help organizations structure operational tasks, monitor required actions, and improve follow-through across recurring supply-chain and business workflows.

Brand decisions

  • 2013

    Change of stock-trading venueStrategy

    Background

    Park City Group was a publicly traded company whose shares had traded on the NYSE, formerly the American Stock Exchange.

    Action taken

    The company moved trading in its shares to the NASDAQ Capital Market.

    Aftermath

    The move established NASDAQ Capital Market as the documented trading venue for the company’s shares at that point.

  • 2009

    Acquisition of Prescient Applied IntelligenceM&A

    Background

    Park City Group sought to expand its software and services capabilities for suppliers and retailers across the supply chain.

    Action taken

    The company acquired Prescient Applied Intelligence and continued the combined business under the Park City Group identity.

    Aftermath

    The transaction became a central milestone in the company’s development and broadened the business associated with its supply-chain software portfolio.

Recent events

  • 2013

    Park City Group moved its share trading to the NASDAQ Capital Market[1]

    Other

    The company transferred trading in its shares from the NYSE, formerly the American Stock Exchange, to the NASDAQ Capital Market.

  • 2013

    Park City Group ranked in Deloitte’s North American Fast 500[1]

    Other

    Park City Group was ranked 381st in Deloitte’s North American Fast 500 for companies in the relevant technology, media, telecommunications, life-sciences, and clean-technology fields.

  • 2009

    Park City Group acquired Prescient Applied Intelligence[1]

    M&A

    Park City Group completed the acquisition of Prescient Applied Intelligence, a transaction that expanded the company’s software and business capabilities and was associated with the combined company’s use of the Park City Group name.

Sources1 sources

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