Paris 2024

Paris 2024 was the host-city identity used for the 2024 Olympic and Paralympic Games held in France. It functioned less like a conventional consumer brand than a large-scale event, destination, licensing and public-engagement platform. The identity brought together the Olympic Games and Paralympic Games under one Paris-centered narrative and was used across venues, broadcasts, official communications, partner activity, merchandise, ticketing, hospitality and public celebrations. The brand positioned Paris and France as an international meeting place, using the city’s architecture, cultural heritage and public spaces as part of the event experience. Marketing around the Games emphasized openness, welcome, inclusion and the connection between elite sport and the host city. The visual and communications environment was also designed to serve both Olympic and Paralympic audiences rather than treating the Paralympic program as a separate afterthought. Paris 2024 operated through a broad commercial ecosystem. Sponsors and partners used the event platform to promote technology, travel, hospitality, luxury, financial, consumer and sustainability messages. Examples included Samsung’s inclusion-oriented “Open Always Wins” work, Air France’s international welcome campaign, Accor’s hospitality campaign, LVMH’s “The Rooftops” work, OMEGA’s landmark-focused film and environmental messaging associated with WWF. These campaigns were partner initiatives connected to Paris 2024 rather than products owned by the Paris 2024 brand itself. The event’s international reach made Paris 2024 a temporary global brand with an unusually concentrated life cycle. Its principal period of public visibility ran through the Olympic and Paralympic competitions in 2024, while its legacy extended through media coverage, partner campaigns, licensed products and discussion of sustainability, accessibility and event organization. The supplied reference material does not establish a continuing commercial operating structure, a corporate parent, a current website or post-event legal status; those fields are therefore left unresolved.

Paris 2024 represented the branding and communications framework for the Olympic and Paralympic Games staged in Paris and other French locations in 2024. Rather than being a standalone product company, it served as the public-facing identity for a temporary organizing effort involving sport, government, municipalities, broadcasters, sponsors, suppliers, athletes and spectators. Its brand role covered several connected functions. It identified the host-city Games, provided a common platform for Olympic and Paralympic communications, supported ticketing and venue information, enabled official licensing and merchandise, and gave commercial partners a recognizable context for advertising and experiential activity. The identity also linked sporting competition to the cultural image of Paris, allowing campaigns to use the city’s streets, monuments, rooftops, transport infrastructure and public spaces as part of their creative language. The supplied material shows that the 2024 marketing environment was characterized by strong partner participation. Samsung framed its “Open Always Wins” campaign around openness, resilience and inclusion, with Olympic and Paralympic athletes appearing together. Air France presented itself as a welcoming national carrier for international delegations and visitors. Accor promoted hospitality and memory-making across television, digital and out-of-home media. LVMH used Parisian rooftops and its sponsored athletes to connect luxury and sport, while OMEGA created a cinematic interpretation of Paris as an athletic arena. Environmental and social themes were also prominent in the surrounding communications. WWF’s “Records not to be broken” campaign contrasted sporting records with damaging environmental trends, using the attention surrounding the Games to discuss climate and biodiversity. Other reported partner work addressed disability and inclusion, particularly in Paralympic advertising. These activities helped broaden the brand narrative beyond medals and ceremonies, although they were independently created by partners and organizations rather than being identical to official Paris 2024 campaigns. The event’s brand cycle was concentrated around 2024. The Olympic program was promoted as running from July into August, followed by the Paralympic program from late August into September. The references supplied for this dossier do not document the committee’s founding structure, leadership roster, official financial results, continuing website or formal post-event dissolution. Consequently, Paris 2024 is best recorded here as a globally recognized but time-bound event brand, with unresolved corporate and legal-status details.

• 2024

  Paris hosts the 2024 Olympic Games

  [1]5 Marketing Trends Shaping the Paris 2024 Olympicsadweek.com

  The Olympic Games were staged in Paris and elsewhere in France during the summer of 2024, bringing the Paris 2024 identity into global broadcast, venue and partner communications.

• 2024

  Paris hosts the 2024 Paralympic Games

  [6]Paris hosts the 2024 Paralympic Gamesaerotime.aero

  The Paralympic Games followed the Olympic program, extending the event identity and its inclusion-focused communications into late summer 2024.

A globally visible, inclusive and city-integrated sports-event brand presenting Paris and France as welcoming hosts while connecting Olympic and Paralympic competition with culture, technology and public participation.

• Licensed consumer products · 2024

  Official Paris 2024 merchandise

  A licensed range of event-branded goods associated with the Olympic and Paralympic Games, including apparel, accessories and commemorative items. The supplied material identifies merchandise as part of the brand ecosystem but does not provide a complete catalog or product-level launch history.

• Sports marketing and experiences · 2024

  Paris 2024 sponsorship platform

  A commercial platform through which official partners connected their advertising, hospitality, technology, travel and consumer communications with the Games. Partner campaigns were developed by individual sponsors and should not be treated as products directly manufactured by Paris 2024.

• 2024Open Always Wins

  Global

  Samsung’s Paris 2024 campaign used Olympic and Paralympic athletes to communicate openness, perseverance and the idea that setbacks can create new possibilities.

  Source
• 2024Proud to welcome the world to France

  France · International

  Air France presented a multilingual welcome campaign for national delegations and visitors, with airport, lounge and outdoor placements in Paris and other host cities.

  Source
• 2024Records not to be broken

  France · International

  WWF used the attention surrounding the Games to highlight harmful environmental records related to climate and biodiversity loss.

  Source
• 2024Crafting Treasured Memories

  France · International

  Accor promoted hospitality and memorable travel experiences connected with the Olympic and Paralympic period through film, digital media, television and out-of-home advertising.

  Source
• 2024The Rooftops

  France · International

  LVMH used Paris rooftops, landmarks and sponsored athletes to associate luxury, French cultural identity and sporting ambition during the Games.

  Source
• 2024Paris sporting playground

  Global

  OMEGA’s film transformed recognizable Paris landmarks into an imaginative arena for athletic feats, emphasizing the connection between the host city and Olympic performance.

  Source

• 2021-07-13

  Sanofi becomes Paris 2024 Premium Partner[9]Sanofi成为Paris 2024高级合作伙伴finanznachrichten.de

  Reported: 2021-07-13

  Sanofi and Paris 2024 announced that Sanofi will become a Premium Partner of the Paris 2024 Olympic and Paralympic Games. Sanofi said the commitment offered an opportunity to engage its employees in the sporting event.

1. 15 Marketing Trends Shaping the Paris 2024 Olympicsadweek.com
2. 2Air France welcomes the world to France for Paris 2024corporate.airfrance.com
3. 3OMEGA’s Olympic marketing campaign for Paris 2024olympics.com
4. 4Best ads from the Paris Olympicsblog.glooh.co
5. 5Paris 2024 Olympic and Paralympic advertising roundupcreative.salon
6. 6Paris hosts the 2024 Paralympic Gamesaerotime.aero
7. 7Open Always Winsdotdigital.com
8. 8Crafting Treasured Memoriesthedrum.com
9. 9Sanofi成为Paris 2024高级合作伙伴finanznachrichten.de