Parfums Wouroud

Parfums Wouroud is an Algerian fragrance manufacturer based in the Kouinine industrial area, where it operates a 25,000 m² production site. The company describes itself as combining high technology with tradition, and states that its product range continues to expand through the know-how of several generations. It has become a reference on the Algerian market, selling eau de parfum, body mists, deodorants, roll-on deodorants, beauty soap and gift sets, largely under its own brand names. The business traces its origins to the commercial activity of its founder, the late Hadj Salem Djedidi, who began trading in 1938 and, after Algerian independence, became the first perfume manufacturer in Algeria in 1963. Leadership later passed to Mohammed Bachir Djedidi, the present chairman and managing director, whose management and international outlook expanded the company's scope. Wouroud has also positioned itself as an early technology adopter in Algeria: it introduced computerised management and fax transmission in 1987, barcode use in 1993 (reportedly the first company in Algeria to do so), and new information and communication technologies in 1994. Today the brand sells directly through its own e-commerce website, with prices quoted in Algerian dinars. Its catalogue includes named fragrance lines such as Brick (Blue, Feroce, Bizarre), Jocalia (Love, Liberty, Elixir), Story of Love (Mawed, Lekaa, Sodfa), plus Smoke, Indigo, Amourette and Elu for men. It also offers a body mist collection under the heading Brumes pour le corps, and gift boxes such as Coffret Elu. The company remains privately held and Algerian-owned, with no public listing indicated in the available evidence.

The history of Parfums Wouroud is tied to the commercial career of Hadj Salem Djedidi, who, according to the company's own account, entered commerce in 1938. He survived imprisonment in colonial jails and, after Algeria gained independence, resumed his activity. In 1963 he became the first perfume manufacturer in Algeria, laying the foundation for what would become Wouroud Perfumes. Over the following decades the enterprise grew into an industrial operation. Its current site is located in the Kouinine industrial area and covers 25,000 m², described by the company as a living paradox that combines the highest technology with the purest tradition. Wouroud states that its range of products enlarges day by day and displays the know-how of several generations, and that it has become a reference on the Algerian market. The company has emphasised technology as a basis for its growth policy. It introduced computerisation of management and fax transmission as early as 1987, adopted barcodes in 1993 (the first company to do so in Algeria, according to its own account), and embraced new information and communication technologies in 1994. Leadership passed from the founder to Mohammed Bachir Djedidi, the present chairman and managing director. The company credits his vision and rigorous management with opening an international scope for Wouroud Perfumes. Beyond its industrial dimension, Wouroud presents itself as the continuation of a human adventure that began more than forty years ago with the dream of a talented perfumer. In the present day, Wouroud sells its products through its own e-commerce website, with a catalogue spanning eau de parfum, body mists, deodorants, roll-on deodorants, beauty soaps and gift sets. Named lines include Brick, Jocalia, Story of Love, Smoke, Indigo, Amourette and Elu. Prices are listed in Algerian dinars, and the brand remains privately held.

• 1994

  Adopts new information and communication technologies.

• 1993

  Adopts barcode use, reportedly the first company in Algeria to do so.

• 1987

  Company introduces computerised management and fax transmission.

• 1963

  Hadj Salem Djedidi becomes the first perfume manufacturer in Algeria.

• 1938

  Founder Hadj Salem Djedidi enters commerce.

Algerian fragrance house combining modern production technology with traditional perfumery know-how, positioned as a domestic market reference.

• Brick Blue Eau de Parfum

  Eau de parfum priced at 1,000 DZD.

• Brick Feroce Eau de Parfum

  Eau de parfum priced at 1,000 DZD.

• Brick Bizarre Eau de Parfum

  Eau de parfum priced at 1,000 DZD.

• Smoke 100ML Eau de Parfum

  Eau de parfum priced at 700 DZD.

• Indigo 100ML Eau de Parfum

  Eau de parfum priced at 700 DZD.

• Jocalia Love Eau de Parfum

  Eau de parfum priced at 1,000 DZD.

• Jocalia Liberty Eau de Parfum

  Eau de parfum priced at 1,000 DZD.

• Jocalia Elixir Eau de Parfum

  Eau de parfum priced at 1,000 DZD; listed as out of stock.

• Amourette 100ML Eau de Parfum

  Eau de parfum priced at 700 DZD.

• Sodfa Story of Love Eau de Parfum

  Eau de parfum priced from 250 to 400 DZD.

• Mawed Story of Love 100ML Eau de Parfum

  Eau de parfum priced from 250 to 400 DZD.

• Lekaa Story of Love 100ML Eau de Parfum

  Eau de parfum priced from 250 to 400 DZD.

• Collection Story Of Love 100ML

  Collection priced at 1,100 DZD.

• Soft Touch Body Mist

  Body mist from the Brumes pour le corps collection, priced at 700 DZD.

• Gold Diamond Body Mist

  Body mist from the Brumes pour le corps collection, priced at 700 DZD.

• Sun Glow Body Mist

  Body mist from the Brumes pour le corps collection, priced at 700 DZD.

• Beauty Bella Body Mist

  Body mist from the Brumes pour le corps collection, priced at 700 DZD.

• Charming Women Body Mist

  Body mist from the Brumes pour le corps collection, priced at 700 DZD.

• Aqua Sparkle Body Mist

  Body mist from the Brumes pour le corps collection, priced at 700 DZD.

• Coffret Elu

  Gift set priced at 1,000 DZD.

• Déodorant Stick Elu 48H

  Roll-on deodorant priced at 140 DZD.

1. 1Parfums Wouroud official websitewouroud.com
2. 2Story of Love - Parfums Wouroudwouroud.com
3. 3About us - Parfums Wouroudwouroud.com
4. 4Elu - Parfums Wouroudwouroud.com
5. 5Parfums Wouroud - Wikidatawikidata.org