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Parc 66

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Parc 66 is a Hang Lung Properties shopping mall in Jinan, Shandong, China, opened in 2011.

Last updated September 27, 2026

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Overview

Parc 66 (Chinese: 济南恒隆广场) is a shopping mall and mixed-use commercial complex in Jinan, the capital of Shandong province, China. It is located at 188 Quancheng Road in the Lixia District, a central retail area of the city. The project was developed and is owned by Hang Lung Properties, the Hong Kong-listed real estate group founded by the Chan family. Parc 66 opened for business on 26 August 2011, marking Hang Lung's entry into the Jinan market and expanding its mainland China portfolio of "66"-branded commercial developments. The mall forms part of a larger urban complex that includes retail, dining, entertainment, and office components. As a Hang Lung "66" project, it follows the group's positioning as a premium shopping destination, targeting mid-to-high-end consumers and international fashion, lifestyle, and food and beverage brands. Its location on Quancheng Road places it within one of Jinan's busiest commercial corridors, close to major pedestrian shopping streets and civic landmarks. Parc 66 is managed by Hang Lung Properties and operates under the group's mainland China mall platform. The property is not separately listed; it is a subsidiary asset within Hang Lung's portfolio. The mall's digital presence includes a mobile site hosted on the Mallcoo platform, which supports member services, promotions, and tenant information for shoppers. As with other Hang Lung developments, Parc 66 has been positioned to benefit from rising domestic consumption in tier-two Chinese cities. The project reflects the group's strategy of building and holding premium commercial real estate in major mainland urban centers, and it remains an active retail landmark in Jinan.

History

Parc 66 is a commercial complex developed by Hang Lung Properties in Jinan, Shandong, China. The project is located at 188 Quancheng Road in the Lixia District, a central commercial area of Jinan. It opened for business on 26 August 2011. The development is part of Hang Lung Properties' mainland China portfolio, which includes a series of premium commercial projects often branded with the number "66," such as Plaza 66 in Shanghai and other "66"-named developments in cities including Shenyang, Wuxi, Tianjin, Dalian, Kunming, Wuhan, and Hangzhou. Parc 66 represents the group's expansion into Jinan, the provincial capital of Shandong, and its confidence in the city's retail market. The mall was designed to serve as a modern shopping and lifestyle destination, combining retail, dining, and entertainment. Since opening, it has been managed by Hang Lung Properties and has undergone periodic tenant adjustments and refurbishments typical of premium shopping centers. The property remains an active part of Hang Lung's mainland China investment property portfolio.

  • Parc 66 opened for business in Jinan, Shandong, China.

Products and positioning

Premium shopping and mixed-use destination in Jinan

  • Parc 66 shopping mall

    A premium shopping mall and mixed-use complex in Jinan, Shandong, China.

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