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Paradigme

Paradigme is a French second-hand fashion platform that collects and resells pieces from about 200 brands.

Last updated September 1, 2026

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Overview

Paradigme is an e-shop for second-hand fashion from beautiful brands, offering the experience of new in second-hand. It is a family project founded by two brothers, Fabien and Vincent. The platform collects and resells second-hand pieces from about 200 brands, with quality control, refurbishment, professional shooting, and detailed product sheets.

History

Paradigme is the story of two brothers, Fabien and Vincent, who always dreamed of creating a project together. During successive lockdowns, while sorting their clothes, they realized the limits of resale platforms: time-consuming and uncertain sales, demanding customers, and poor buying experience. They then interviewed second-hand enthusiasts or not and collaborated with brands to imagine a new second-hand model adapted to everyone's needs.

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