Paptex Textilhandels GmbH
Austrian home textiles company operating the Mary Rose brand, specializing in sustainable bedding, down products, and home textiles.
Last updated September 29, 2026
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Overview
Paptex Textilhandels GmbH is an Austrian home textiles company based in Dornbirn, Vorarlberg, operating under the retail brand Mary Rose. The company sells bedding, duvets, pillows, bed linen, bathroom textiles, kitchen and dining textiles, and home accessories through its online shop at maryrose.at and shop.maryrose.at. Its product range includes organic lines, vegan bedding and pillows, oversized sizes, and Austrian, German, and Swiss dimensions. The company also offers down cleaning services, custom-made products, embroidery, and B2B and hotel services. A central part of the company's identity is its commitment to sustainability. According to its official website, Paptex aims to take responsibility in the home textiles industry, offering products that are not only organic but safe for the biological cycle. Some products carry Cradle to Cradle Certified® Gold and vegan certification. The company is a member of the Fair Wear Foundation. Its story page traces the founder's awareness of environmental issues to his childhood in Dornbirn, when the city was still a textile stronghold and he witnessed untreated production wastewater being discharged into the Dornbirner Ache. The company is privately held. Its online shop serves customers in Austria, Germany, and Switzerland, offering regional sizing and a range of certified organic and vegan home textiles. The website also features weekly specials, customer favorites, and seasonal promotions such as a down cleaning campaign.
History
Paptex Textilhandels GmbH is an Austrian home textiles company based in Dornbirn, Vorarlberg. It operates the retail brand Mary Rose, selling bedding, home textiles, and related products through its online shop. The company's history is closely tied to its managing director, Stefan, whose childhood in Dornbirn—then a textile stronghold—shaped his awareness of environmental issues in textile production. According to the company's "Unsere Story" page, Stefan witnessed untreated production wastewater being discharged into the Dornbirner Ache, which he found questionable even then. A photo caption on the page shows Stefan with his grandfather in 1975, indicating a family connection to the textile industry dating back at least to that period. Over the years, Stefan became increasingly concerned about the environmental impact of conventional textile production and decided to take a different path. The company now positions itself as a provider of sustainable home textiles, offering products that are not only organic but safe for the biological cycle. Some products are Cradle to Cradle Certified® Gold and vegan. The company is a member of the Fair Wear Foundation and offers B2B and hotel services, down cleaning, custom-made products, and embroidery. The online shop serves customers in Austria, Germany, and Switzerland, offering regional sizing and a range of certified organic and vegan home textiles. The website features weekly specials, customer favorites, and seasonal promotions. While the exact founding year of Paptex Textilhandels GmbH is not stated in the available evidence, the company is active and privately held.
- 1975
Photo shows Stefan with his grandfather, indicating family roots in the textile industry.
Products and positioning
Sustainable, certified organic and vegan home textiles with a focus on circular economy and fair production.
Cradle to Cradle Certified® Gold bedding
Bedding certified for circular economy and vegan.
Vegan bedding and pillows
Vegan-certified bedding and pillows.
Down cleaning service
Professional cleaning of down duvets and pillows; customers pay only for inlett and refill materials.
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