Paper Kisses
Paper Kisses is Cardzone's more established boutique greeting-card and gift-shop brand, concentrated in Scotland with a presence in England.
Last updated September 27, 2026
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Overview
Paper Kisses is a United Kingdom chain of gift shops and one of the retail brands operated by Cardzone, the family-run greeting-card and gifting retailer founded by managing director Paul Taylor. Within the Cardzone portfolio, Paper Kisses is described as the group's "more established brand," predominantly serving customers in Scotland while also maintaining a presence in parts of England. It was created by one of Cardzone's directors a number of years ago and has grown into a network of 17 stores, the majority of them in Scotland. Positioned as Cardzone's boutique format, Paper Kisses stores are intended to deliver a more upmarket and premium shopping experience than the group's mainstream outlets. The brand sits alongside other Cardzone retail names such as the original Cardzone fascia, the newer value-oriented concept launched with fourteen additional stores, the Hallmark outlet business acquired in 2016, the Yankee Candle outlet business acquired in 2020, and Card Centre, acquired in South Wales in 2014 and later expanded into Northern Ireland. Together these brands form a family of stores selling greeting cards for all of life's moments, gifting ranges and third-party favourites at value prices. Paper Kisses is not a separately listed company; it is part of the privately held, family-owned Cardzone group, whose managing director is Paul Taylor. Cardzone was established in 2005 and has grown from a single store in Sheffield to more than 175 store locations, with Paul Taylor's son James Taylor serving as Trading Director from 2017 and his daughter Alex Taylor joining as Marketing Manager. The group emphasises values of commerciality, honesty and fairness, and treats staff as part of the Cardzone family. For customers, Paper Kisses represents the group's premium boutique proposition: a place to find greeting cards and gifts in a more curated, upmarket setting. Its store estate is concentrated in Scotland, giving the brand a distinct regional identity within the wider Cardzone footprint, while its presence in England extends the format beyond its Scottish heartland. The brand's official information is published through Cardzone's corporate website, which hosts a dedicated Paper Kisses brand page and a store finder.
History
Paper Kisses belongs to the Cardzone group, a family-run United Kingdom greeting-card and gifting retailer. Cardzone was established in 2005 by managing director Paul Taylor, who grew the business from a single store in Sheffield into an estate of more than 175 store locations. As the group expanded, it developed and acquired a portfolio of retail brands aimed at different customers and locations. Paper Kisses was created by one of Cardzone's directors a number of years ago. Within the group's brand family it is described as the "more established brand," predominantly serving customers in Scotland, with a presence also found in parts of England. The brand has grown to 17 stores, the majority of them in Scotland. These are positioned as the group's boutique stores, delivering a more upmarket and premium experience than Cardzone's mainstream outlets. Paper Kisses sits alongside the other brands in the Cardzone portfolio. The group's first well-known brand was established in 2004 by Paul Taylor and holds a special place in the portfolio as the beginning of the company's story. A newer creation was launched with investment in growth, opening a further fourteen stores. Cardzone has also been associated with Hallmark for several years and in 2016 expanded that collaboration by acquiring Hallmark's outlet business. In 2020 it acquired the Yankee Candle outlet business, becoming a proud partner of Yankee Candle and offering what it describes as the best range of value Yankee Candle in the market. In 2014 it acquired Card Centre in South Wales and has since expanded that brand into Northern Ireland. Cardzone remains a family-owned business. Paul Taylor's son, James Taylor, became Trading Director in 2017, and James's sister, Alex Taylor, joined as Marketing Manager. The company prides itself on nurturing talent and treating everyone as part of the Cardzone family, and it highlights values of commerciality, honesty and fairness. Paper Kisses continues to operate as the group's boutique, Scotland-weighted brand, with its stores promoted through Cardzone's corporate website and store finder.
- 2020
Cardzone acquires the Yankee Candle outlet business, becoming a partner of Yankee Candle.
- 2017
James Taylor, son of Paul Taylor, becomes Trading Director of Cardzone.
- 2016
Cardzone expands its collaboration with Hallmark by acquiring Hallmark's outlet business.
- 2014
Cardzone acquires Card Centre in South Wales, later expanding the brand into Northern Ireland.
- 2005
Cardzone is established by Paul Taylor, starting from one store in Sheffield.
- 2004
Cardzone's first well-known brand is established by Managing Director Paul Taylor, marking the beginning of the group's story.
Paper Kisses is created by one of Cardzone's directors and grows into a 17-store boutique brand concentrated in Scotland.
Products and positioning
Cardzone's more established, boutique and premium retail brand, predominantly serving Scotland with a presence in England.
Greeting cards
Greeting cards for all life's moments, sold across Cardzone's family of stores.
Gifting ranges
Unique gifting ranges and a wide selection of favourite brands at exceptional value.
Third-party brands
Cardzone's gifting ranges include third-party brands such as Yankee Candle.
Sources4 sources
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