Papagaio
Papagaio is a Brazilian-style kosher steakhouse brand operating restaurants in Israel.
Last updated August 26, 2026
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Overview
Papagaio is a Brazilian steakhouse, or churrascaria, brand operating in Israel. The concept began with the opening of its first restaurant in Tel Aviv in 1997 and developed around Brazilian-style table service, grilled meats, and kosher dining. Its best-known format is a fixed-price, all-you-can-eat meal: guests receive salad and bread and can sample a succession of meats brought directly to their table by servers. The menu changes by day, but the restaurant is described as typically offering at least 10 to 12 different meat selections. This service model is the central part of Papagaio's identity, combining the abundance associated with churrascaria dining with a structured kosher restaurant experience. Papagaio's offering is centered on meat rather than a broad packaged-food or consumer-goods portfolio. In addition to the unlimited-meat meal, the brand offers a meat sampler for diners who prefer a more limited tasting format. The restaurant experience is designed around variety and table-side presentation: servers circulate with different cuts and preparations, allowing customers to choose portions as the meal progresses rather than selecting a single main course in advance. The brand has operated at several locations in Israel over time. Locations formerly associated with Papagaio included Tel Aviv, Eilat, and Haifa. By 2022, the brand had two locations, in Herzliya and Jerusalem. The Jerusalem restaurant is certified kosher as L'Mehadrin by the Orthodox Union, while the Herzliya location operates under Rabbanut certification. These certifications are important to Papagaio's positioning because they distinguish its Brazilian steakhouse format within Israel's kosher dining market. Papagaio is best understood as a restaurant and hospitality brand rather than an internationally distributed food brand. Publicly available reference material identifies its Israeli locations, operating concept, historical footprint, and kosher certifications, but does not identify a corporate parent, founder, owner, executive team, financial results, or official website. Its present public profile is therefore defined primarily by its restaurant locations and churrascaria dining format.
History
Papagaio is an Israeli restaurant brand built around the Brazilian churrascaria model. Its first location opened in Tel Aviv in 1997. The concept combined Brazilian-style grilled-meat service with kosher restaurant operations, creating a dining format in which servers bring different meats to customers at their tables. Rather than limiting the guest to one entrée, Papagaio's signature meal uses a fixed-price structure that generally includes salad, bread, and unlimited servings from a changing selection of meats. The restaurant's service model is the defining feature of the brand. Diners can sample multiple preparations during one meal, with waiters presenting different meat selections from table to table. Reference material indicates that the daily selection commonly includes at least 10 to 12 types of meat, although the exact menu varies. Papagaio also offers a meat sampler, providing an alternative for customers who do not choose the unlimited format. Over the course of its operations, Papagaio maintained or opened locations in several Israeli cities. In addition to its original Tel Aviv presence, the brand was associated with restaurants in Eilat and Haifa. By 2022, the identified operating locations were in Herzliya and Jerusalem, while the earlier Eilat, Haifa, and Tel Aviv locations were no longer listed as current locations. Kosher certification is a significant part of Papagaio's operating model and market identity. The Jerusalem location is described as certified L'Mehadrin by the Orthodox Union, while the Herzliya location is under Rabbanut certification. These certifications enable the brand to present a Brazilian steakhouse experience to kosher diners while retaining the distinctive churrascaria combination of grilled meats, variety, and table-side service. Public reference material does not provide verified information about Papagaio's founder, ownership structure, parent company, financial performance, executive leadership, official website, or international expansion. Accordingly, the documented history is limited to the restaurant's 1997 origin, its Israeli location history, its kosher operating framework, and its core dining concept.
- 2022
Two locations identified in Israel
[1]Reference material identifies operating locations in Herzliya and Jerusalem, while earlier locations in Eilat, Haifa, and Tel Aviv are described as former locations.
- 1997
First location opens in Tel Aviv
[1]Papagaio opens its first restaurant in Tel Aviv, introducing its Brazilian churrascaria concept to the Israeli market.
Products and positioning
A kosher Brazilian churrascaria offering abundant grilled meats, table-side service, and fixed-price dining in Israel.
Restaurant meal
All-you-can-eat churrascaria meal
Papagaio's signature dining format is a fixed-price meal that includes salad, bread, and unlimited servings of grilled meats. Servers circulate among tables with different selections, allowing diners to try multiple cuts and preparations during one sitting. The available meats vary by day and are typically described as numbering at least 10 to 12 selections.
Restaurant meal
Meat sampler
The meat sampler is an alternative to Papagaio's unlimited dining format. It provides a selection of the restaurant's Brazilian-style grilled meats for guests seeking a more limited tasting meal.
Sources1 sources
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