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Pantene/Controversies

Pantene controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 1989Criticism of beauty-centered advertising

  1. 1989

    Criticism of beauty-centered advertising

    Pantene's “Don't hate me because I'm beautiful” advertising was criticized by feminists for reinforcing a narrow and self-congratulatory ideal of beauty. The criticism became part of the campaign's wider cultural reception and concerned the wider Pantene campaign, not specifically Pantene India. The 'Don't hate me because I'm beautiful' campaign attracted feminist criticism for presenting beauty in a way some commentators viewed as narcissistic or socially exclusionary. The criticism concerned the wider Pantene campaign and is not specific to Pantene India.

    Source