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Palette Puzzles

A women-run jigsaw puzzle brand that turns artwork by emerging female artists into collectible puzzle sets, with a share of each sale going back to the artist.

Last updated September 29, 2026

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Overview

Palette Puzzles is a jigsaw puzzle brand that describes itself as turning art into puzzles. Each puzzle design is created by a talented artist the brand loves, and every puzzle set includes puzzle sorting trays and puzzle savers so the completed artwork can be preserved. The company is women-run and works with emerging female artists around the world; a percentage of each sale goes directly to the artist behind the purchased artwork. The brand positions puzzling as a calm, screen-free escape from a fast-paced, noisy world — "your private oasis of calm" — and as a way to reconnect with the handmade joy of childhood. The product line centres on 500-piece and 800-piece jigsaw puzzles printed on 100% recycled paper with a soft matte, glare-free finish. Completed puzzles measure roughly 16 x 20 inches for the 500-piece format. Each set ships with two puzzle sorting trays and a pack of puzzle savers (stick-and-peel sheets) to preserve the finished piece. Palette also sells solid oak wood frames in three classic colours — Classic White, Honey Maple and Charcoal — with a white mat and plexiglass front, sized to fit its 500-piece and 800-piece puzzles. The frames are pre-assembled and include a puzzle poster and puzzle tray. At the time of the source material, Palette Frames were only available in Singapore. Individual puzzle titles include Home Together, Small Moments, Big Love, Sunny Beach, The Next Trip, Chasing Sunset and Paradise, with prices in the range of about US$45–$52. Designs are hand-painted or illustrated by artists such as Brazilian artist Gabriella Laruccia, whose Jungle Series is featured. The brand also promotes corporate gifting and describes its puzzles as a way to strengthen bonds with friends, family and co-workers. Palette Puzzles is led by founder and CEO Paris Zhao, who has said she reconnected with jigsaw puzzles during the pandemic as a form of escape and wanted to integrate art into that revived interest. The company is headquartered in Hong Kong and sells internationally through its own online store, with some products limited to specific markets such as Singapore. It is a private company and is not listed on a stock exchange.

History

Palette Puzzles was founded by Paris Zhao, who serves as Founder and CEO. In her founder's note, Zhao explains that as a child she was drawn to colour and enjoyed painting and jigsaw puzzles most. As she grew up, her priorities shifted toward getting into a reputed college and landing an exciting job. During the long, anxiety-filled pandemic years, she reconnected with jigsaw puzzles as a form of escape, and it quickly became her portal to inner peace. She wondered whether there was a way to integrate art into her revived interest, and began visualising puzzles as artworks that could be preserved long after completion. That idea became Palette. Zhao has said she is grateful that Palette turned into a platform to empower women, a goal she had strived for throughout her career. The puzzle prints are designed and hand-painted by female artists around the world, who receive a percentage of each sale. The brand describes itself as women-run and says a percentage of every purchase is given back to the artist behind the artwork, making the puzzles both fun and meaningful. The company is headquartered in Hong Kong and sells through its own online store at palettepuzzles.com. Its catalogue has included 500-piece and 800-piece puzzles such as Home Together, Small Moments, Big Love, Sunny Beach, The Next Trip, Chasing Sunset and Paradise, priced around US$45–$52. Designs are printed on 100% recycled paper with a soft matte finish, and each set includes two puzzle sorting trays and a pack of puzzle savers. Featured artists include Brazilian illustrator Gabriella Laruccia, whose Jungle Series is used in a Palette puzzle. Palette expanded beyond puzzles into solid oak wood frames. The Palette Frame is pre-assembled, comes in Classic White, Honey Maple and Charcoal, includes a white mat and plexiglass front, and is sized to fit the brand's 500-piece and 800-piece puzzles. At the time of the source material, Palette Frames were only available in Singapore, indicating that the brand's distribution has market-specific limits even as it sells internationally online. The brand also actively markets corporate gifting, positioning its puzzles as a shortcut to strengthening bonds with friends, family and co-workers. No founding year, ownership structure, funding details or stock listing is disclosed in the available sources. Palette Puzzles is a private, independent brand rather than a listed company, and its public identity rests on its artist-collaboration model, women-run positioning and premium art-puzzle product design.

  • Paris Zhao reconnects with jigsaw puzzles during the pandemic and conceives of puzzles as preservable artworks, leading to the founding of Palette.

  • Palette Puzzles launches its online store at palettepuzzles.com, selling artist-designed 500-piece and 800-piece puzzles.

  • The brand expands into solid oak wood frames with the Palette Frame, initially available only in Singapore.

Products and positioning

Premium, art-led jigsaw puzzles positioned as a calming, screen-free escape and a way to support emerging female artists; also marketed for corporate gifting.

  • Home Together

    500-piece art jigsaw puzzle set priced at $52.00, includes puzzle sorting trays and puzzle savers.

  • Small Moments, Big Love

    Art jigsaw puzzle set priced at $45.00.

  • Sunny Beach

    Art jigsaw puzzle set priced at $52.00.

  • The Next Trip

    Art jigsaw puzzle set priced at $52.00.

  • Chasing Sunset

    500-piece puzzle by Brazilian artist Gabriella Laruccia, printed on 100% recycled paper with a soft matte finish; completed size 16 x 20 inches; includes two sorting trays and puzzle savers; priced at $45.00.

  • Paradise

    Art jigsaw puzzle set priced at $52.00.

  • Palette Frame

    Pre-assembled solid oak wood frame with white mat and plexiglass front, available in Classic White, Honey Maple and Charcoal; sizes fit 500-piece and 800-piece puzzles; includes puzzle poster and puzzle tray; priced at $55.00; initially only available in Singapore.

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