Palazzo del Touring Club Italiano

Palazzo del Touring Club Italiano is a historic building in central Milan, Italy, associated with the Touring Club Italiano and also known as Palazzo Bertarelli. It occupies a triangular urban block bordered by Corso Italia, Via Amedei and Via Giuseppe Barellai. The building was designed by architect Achille Binda to serve as the new headquarters of the Touring Club Italiano, an organization founded by Luigi Vittorio Bertarelli and dedicated to travel, tourism and geographical culture. Construction began in 1914 and was completed in 1915. Its architecture reflects an ornate eclectic style, with richly decorated façades, columns, arched windows and extensive ornamental detailing. The building's identity is closely tied to its original institutional function: rather than being conceived as a conventional commercial brand, it was created as a prominent civic and organizational headquarters for an Italian touring and travel association. The alternative name Palazzo Bertarelli refers to the Touring Club Italiano's founder, Luigi Vittorio Bertarelli. A notable interior feature is the main hall, where bronze sculptures represent Bertarelli and other former presidents of the Touring Club Italiano. These elements preserve the relationship between the building and the organization's history while contributing to its heritage character. In 2021, the property was adapted for hospitality use and reopened as the Radisson Collection Hotel, Palazzo Touring Club Milan, a five-star hotel. The conversion gave the historic structure a new operating role within the Radisson Collection portfolio while retaining its architectural and historical identity. The current public-facing offering is therefore hospitality rather than the original headquarters function. Available reference material does not identify the building's current legal owner, the precise transaction structure behind the conversion, or a separate corporate brand owner for the historic property.

Palazzo del Touring Club Italiano is a historic building in Milan, commonly associated with the Touring Club Italiano and also called Palazzo Bertarelli. It was designed by Achille Binda as the new headquarters of the Touring Club Italiano, a travel and touring organization founded by Luigi Vittorio Bertarelli. The decision to establish a dedicated headquarters reflected the organization's institutional importance and its role in promoting travel, tourism and geographical knowledge in Italy. Construction began in 1914 and concluded in 1915. The building was erected on a triangular block in central Milan, bounded by Corso Italia, Via Amedei and Via Giuseppe Barellai. Its design is characterized by an ornate eclectic vocabulary. The exterior includes elaborate decorative work, columns and arched windows, giving the building a highly articulated urban presence. The property is particularly notable for the way its architectural expression combines an institutional function with the decorative ambitions of early twentieth-century Milanese construction. The interior preserves visible references to the Touring Club Italiano's history. Bronze sculptures in the main hall depict Luigi Vittorio Bertarelli and other former presidents of the organization. These works connect the building's physical setting with the people who shaped the Touring Club Italiano and help explain the alternative name Palazzo Bertarelli. For much of its early history, the structure served as the Touring Club Italiano's headquarters. Its significance consequently lies both in its architectural qualities and in its association with one of Italy's established travel organizations. The available reference material does not provide a detailed account of later renovations, changes in institutional occupancy or ownership before the twenty-first century. In 2021, the building underwent a major change of use. It was converted into a five-star hotel operating as the Radisson Collection Hotel, Palazzo Touring Club Milan. This transformation moved the property from an organizational headquarters to a hospitality destination while retaining its historic architectural identity. The current hotel positioning presents the building as a heritage setting within Milan and places it in the Radisson Collection portfolio. Specific details about the financing, ownership arrangements, restoration program and opening date are not established by the supplied references.

• 2021

  Conversion into a Radisson Collection hotel

  [1]Palazzo del Touring Club Italianoen.wikipedia.org

  The historic property was converted into the five-star Radisson Collection Hotel, Palazzo Touring Club Milan.

• 1915

  Building completed

  [1]Palazzo del Touring Club Italianoen.wikipedia.org

  The headquarters building was completed on the triangular block formed by Corso Italia, Via Amedei and Via Giuseppe Barellai.

• 1914

  Construction begins

  [1]Palazzo del Touring Club Italianoen.wikipedia.org

  Construction started on Achille Binda's building intended to house the new headquarters of the Touring Club Italiano in Milan.

A historic Milanese landmark repositioned as an upscale heritage hotel, combining early twentieth-century eclectic architecture with contemporary five-star accommodation under the Radisson Collection brand.

• Luxury hotel · 2021

  Radisson Collection Hotel, Palazzo Touring Club Milan

  The building's current hospitality operation is a five-star Radisson Collection hotel in Milan. It occupies the former Touring Club Italiano headquarters and uses the property's historic architecture and institutional heritage as part of its identity. The available references identify the hotel conversion as taking place in 2021 but do not provide a complete list of room categories, restaurants, meeting facilities or other hotel services.

• 2021

  Adaptive reuse as a five-star hotelStrategy

  Background

  The historic headquarters of the Touring Club Italiano required a new operating function after its original institutional use. The available reference identifies a conversion into a Radisson Collection hotel.

  Action taken

  The property was converted into the Radisson Collection Hotel, Palazzo Touring Club Milan, introducing an upscale hospitality operation while retaining the building's historic identity.

  Aftermath

  The building became a hotel and entered the Radisson Collection portfolio. The supplied sources do not specify ownership, investment figures, restoration costs or detailed operating results.

  Source

1. 1Palazzo del Touring Club Italianoen.wikipedia.org
2. 2Radisson Collection Hotel, Palazzo Touring Club Milanradissonhotels.com