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Pair Eyewear

American direct-to-consumer customizable and magnetic eyewear brand founded in 2017.

Last updated September 15, 2026

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Overview

Pair Eyewear is an American direct-to-consumer customizable and magnetic eyewear brand founded in 2017. It offers one base frame with swappable magnetic Top Frames, plus prescription and non-prescription lenses, with base frames starting at $80 including Rx. The company designs its frames and engineers its lenses in-house in the U.S., and partners with EYElliance to provide glasses and vision care to children in developing countries.

History

Pair Eyewear was founded in 2017 as an American direct-to-consumer customizable and magnetic eyewear brand. One of its two founders, Nathan, had worn glasses since age eight and found himself bored with his frames; together with co-founder Sophia, they interviewed hundreds of kids and adults and found others felt the same, and from these conversations Pair was born. The brand offers frame shapes for every face, Rx and non-prescription lenses, and swappable Top Frames that magnetically snap on. Pair designs its frames and engineers its lenses in-house in the U.S., and partners with EYElliance to provide glasses and vision care to children in developing countries.

Products and positioning

High-quality customizable eyewear at a fraction of the cost, with in-house U.S. design and lens engineering.

  • Base Frames

    Frame shapes starting at $80 including Rx.

  • Top Frames

    Magnetically snap-on bold patterns, classic colors, or UV-blocking Sun Tops.

  • Lens Lab

    In-house lens engineering for prescriptions and add-ons such as blue-light filtering.

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