Page Optimizer Pro
Page Optimizer Pro is an on-page SEO and content optimization tool suite that analyzes 100+ structural signals to help pages rank in Google and AI search.
Last updated September 2, 2026
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Overview
Page Optimizer Pro (POP) is an on-page SEO tool that scores pages against 100+ ranking signals and guides users to upgrade or rewrite content for better performance in Google and AI Search. It was created by SEOs Kyle Roof, Maria Dubretic, and Andrew Steven, who have been working together since 2014. POP uses a US patented ranking factor scoring system.
History
Page Optimizer Pro (POP) is an on-page SEO tool. It was created by Kyle Roof, Maria Dubretic, and Andrew Steven, three SEOs who have been working together since 2014. The team began developing algorithms based on the thesis that 'the secret to ranking is hiding in plain sight' since 2016. In 2016, they made breakthrough discoveries, including that the actions required to rank in Google change from keyword to keyword and niche to niche, and that the best place to find what you need to do to rank is to analyze competitors' pages. They initially did things by hand, counting keywords and variations, before building their own tool. POP uses a US patented ranking factor scoring system.
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