Přerov Brewery

Přerov Brewery, commonly identified by the Zubr name, is a Czech brewery based in the town of Přerov. The brewery was established in 1872 and forms part of the Czech brewing tradition centered on regional production and locally rooted beer brands. Its alternative names include Pivovar Přerov and Pivovar Zubr, while Zubr is the principal consumer-facing brand associated with the brewery. The brewery's identity is closely tied to Přerov, where it has operated since its foundation. Rather than representing a global beer conglomerate, it is a regional Czech brewing business whose name connects its products with their place of origin. Public reference material identifies the brewery as a beer producer in the Czech Republic, but does not provide sufficient verified detail for a complete reconstruction of its historical ownership, production scale, export footprint, or individual product portfolio. A significant recent turning point came in 2023, when the brewery became owned by Kofola, a Czech beverage company. This placed the brewery within a broader domestic drinks group while preserving its identity as a brewery associated with Přerov and the Zubr brand. The ownership change is relevant to the brewery's corporate structure, although the available reference material does not specify operational changes, investment figures, production targets, or changes to brand strategy following the transaction. The brewery also has a visible local-community role through sponsorship of HC ZUBR Přerov, an ice hockey team from the same city. That association links the Zubr name with regional sport and reinforces its local-market positioning. Beyond this sponsorship, the available sources do not document specific advertising campaigns, product launches, controversies, executive appointments, financial results, or major international expansion initiatives. The brewery is therefore best characterized as an active Czech regional beer producer with a long operating history, a strong Přerov identity, and a current place within the Kofola group.

Přerov Brewery is a Czech beer brewery located in Přerov. It was founded in 1872, giving the business a history extending across more than a century of Czech brewing development. The brewery is also known as Zubr Brewery, or in Czech as Pivovar Přerov and Pivovar Zubr. The Zubr name is the principal brand identity referenced in public descriptions of the business. The available reference material establishes the brewery's location, founding date, product category, and current ownership, but does not provide a detailed account of its founding shareholders, early facilities, brewing methods, historic beer labels, or changes in production capacity. Accordingly, those aspects cannot be described reliably here without additional sources. What can be established is that the brewery developed as a regional Czech beer producer associated with the town of Přerov rather than as a brand whose identity is detached from a specific place. The brewery's local role extends beyond beer production. It sponsors HC ZUBR Přerov, an ice hockey team based in the same city. This sponsorship gives the Zubr name a prominent community and sporting association in Přerov and supports the brand's regional visibility. In 2023, ownership of the brewery passed to Kofola, a Czech beverage company. The change placed Přerov Brewery within Kofola's wider beverage portfolio. The available source does not specify the transaction structure, purchase price, management arrangements, or subsequent operational integration. It does, however, identify Kofola as the brewery's owner from 2023 onward. Přerov Brewery is therefore an active Czech brewery with a documented foundation in 1872, a dual Přerov/Zubr identity, a strong local sports connection, and current ownership by Kofola. Detailed information about its product range, commercial performance, export activity, leadership, and later corporate history remains limited in the supplied sources.

• 2023

  Kofola ownership

  [1]Zubr Breweryen.wikipedia.org

  Czech beverage company Kofola became the owner of Zubr Brewery, also known as Přerov Brewery.

• 1872

  Brewery founded in Přerov

  [1]Zubr Breweryen.wikipedia.org

  A brewery was established in Přerov, Czech Republic, forming the historical basis of the present Přerov/Zubr brewery.

A regional Czech brewery brand rooted in Přerov, with its consumer identity centered on Zubr beer and its local association with HC ZUBR Přerov.

• Beer

  Zubr beer

  Zubr is the brewery's principal beer brand and the name by which the brewery is widely identified. The supplied references confirm the association between Zubr and the Přerov brewery but do not provide enough verified information to list individual styles, recipes, alcohol levels, packaging formats, or launch dates.

• HC ZUBR Přerov sponsorship

  Přerov · Czech Republic

  Přerov Brewery sponsors HC ZUBR Přerov, an ice hockey team from Přerov. The partnership connects the Zubr brand with local sport and community identity.

  Source

• 2023

  Transfer of ownership to KofolaM&A

  Background

  Přerov Brewery was identified as a Czech regional brewery operating under the Zubr name before becoming part of the Kofola beverage group.

  Action taken

  Kofola became the owner of the brewery in 2023.

  Aftermath

  The brewery continued to be identified as a Přerov-based beer producer, while its corporate ownership shifted to Kofola. Further operational consequences are not specified in the available source.

  Source

• 2023

  Kofola becomes owner of Zubr Brewery[1]Zubr Breweryen.wikipedia.org

  M&A

  Zubr Brewery, also known as Přerov Brewery, came under the ownership of Czech beverage company Kofola.

• Zubr Brewery sponsors HC ZUBR Přerov[1]Zubr Breweryen.wikipedia.org

  Campaign

  The brewery sponsors the Přerov ice hockey team HC ZUBR Přerov, extending the Zubr brand's presence into local sport.

1. 1Zubr Breweryen.wikipedia.org
2. 2Přerov Brewery official websitezubr.cz