OY Imperial Sales AB
Finnish sales training company operating under the Johtajatiimi brand.
Last updated September 29, 2026
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Overview
OY Imperial Sales AB is a Finnish company that operates the sales training brand Johtajatiimi. The company provides sales coaching and training services aimed at helping salespeople and organizations improve their customer interactions and close more deals. Its website states that it has trained over 100,000 participants and emphasizes practical, interactive training based on genuine encounters, customer understanding, and effective communication. The brand is associated with Ruba and Tero, who appear to be key figures or trainers, and it promotes a book on the psychology of digital sales. The company is based in Finland and serves the Finnish market. Its official website is johtajatiimi.com.
History
OY Imperial Sales AB is a Finnish company that operates under the Johtajatiimi brand. The company focuses on sales training and coaching. Its website highlights that it has trained over 100,000 participants and offers programs such as Myyntivalmennus (sales coaching) and Myyntihype events. The brand is associated with Ruba and Tero, and it promotes a book titled Digitaalisen myynnin psykologia (The Psychology of Digital Sales). The company is based in Finland and serves the Finnish market. Specific details about its founding, ownership, and corporate history are not available in the provided evidence.
Products and positioning
Practical, interactive sales training that helps customers say yes.
Myyntivalmennus
Sales coaching program.
Myyntihype
Sales hype events.
Digitaalisen myynnin psykologia
Book on the psychology of digital sales by Ruba.
Sources2 sources
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